PHUKET: Despite having nearly been dissolved due to swelling debts, FC Phuket 1688 Co Ltd generated the fifth highest turnover out of 18 Division 1 clubs, statistics released by the Thai Premier League (TPL) have revealed.
Concluding last month, the 2011-2012 season’s tallied receipts show that the Southern Sea Kirin had generated more than 2.8 million baht, which equates to 4.5% of total revenue generated in the league.
From 17 home league matches at Surakul Stadium, the club sold 83,261 tickets, which produced a gross income of 1,905,230 baht.
The remaining 960,244 baht came from the sale of team merchandise, including jerseys, polo shirts, tee shirts, hats, scarfs and bumper stickers.
Meanwhile, another Southern Thai club, Songkhla FC (who have now changed their name to the Fighting Bulls United) earned honors for the league’s highest turnover and turnout.
Generating more than 17.4 million baht, or 28.4% of league revenue, the Southern Fighting Bulls led the tally for total number of tickets sold (199,138), total revenue from ticket sales (9.84mn baht), and that for merchandise sales (7.65mn baht).
Division 1 champions Buriram FC (who have now been dissolved and merged with Premier League champions, Buriram PEA to form Buriram United) had the second highest turnover, raking in 14.71mn baht, or 24% of league revenue.
This came from the sale of 128,222 tickets which produced 7.5mn baht, and merchandise sales amounting to 7.15mn baht.
The third highest turnover was produced by Chiangmai FC, which made 7.12mn baht from 147,637 tickets, the second best turnout, and 2.13mn baht from merchandise, equating to 11.6% of league revenue.
Marginally outdoing Phuket for fourth highest turnover, was league runners up, and subsequently promoted, Chainat FC, who made 3.44mn baht or 5.6% of league turnover, with just over 2 million baht coming from 60,611 tickets, and another 1.38mn baht from merchandise.
All in, combined revenue from 18 Division 1 teams last season was 61.2mn baht.
Of this, 36.4mn baht, or nearly 60% was generated from gate receipts with a total of 890,268 tickets sold, while 24.7mn baht, or 40% was revenue from merchandising.
The biggest turnover and turnout from a single match was when Songkhla hosted Buriram on August 7, 2011 at Tinsulanond Stadium.
A total of 36,715 tickets were sold to spectators for that match (which ended in a 1-1 draw), generating 1.5mn baht, which is in addition to 1.9mn baht from merchandise.
That record setting turnout is in stark contrast to the overall league’s mean match attendance of a mere 2,909 spectators per game, while mean income per game stood at 80,832 baht per match.
This is compared to FC Phuket’s mean attendance at about 4,900 spectators per game, with each match producing on average 112,000 baht from tickets, and 56,000 baht from merchandise.
In spite of these enticing numbers, FC Phuket’s profitability remains at this time, in a state of untapped potential.
Club executives recently disclosed that the team utilized a budget of 34.6mn baht to cover expenses for training, recruitment and remuneration of club executives, staff and players.
The club’s biggest contributor was the Phuket Provincial Administration Organization (OrBorJor), which dished out more than 17mn baht to the team.
The list of sponsors also included Yamaha (1mn baht), Leo Beer (1.5mn baht), I Mobile (1mn baht), Idea 8 broadcasting (200,000 baht), Siamsport broadcasting (400,000 baht) and sponsor advertisement (800,000 baht).
While a number of new sponsors have stepped forward to front at least 15mn baht to ensure that FC Phuket will be able to compete in Division 1 for the 2012 season, which begins next month, the management of funds this merry-go-round will have to be closely monitored if the club is to avoid the financial turmoil of last season.
Meanwhile, up and coming teams in Division 2 can look forward to continued financial support from the Thai government, which has allocated more than 110mn baht from the National Sports Development Fund.
Each of the 81 Division 2 teams will be given 1mn baht, with the remainder of funds to go towards competition organization, and prize pots.
The budget is being administrated and disseminated by the Thailand Sports Authority and Football Association of Thailand, with an additional amount of no less than 40mn baht also to be sourced from private sponsorship.
— Steven Layne
Phuket hotel watch – 3 months down, 9 to go in 2019
by Bill Barnett of C9Hotelworks.com
At the beginning of the year Phuket’s tourism and hotel sector was cautiously optimistic after a strong first half of 2018 and humbling second half. Key terms that kept popping up were Mainland Chinese, Thai Baht Appreciation, Elections and Supply Concerns.
So today, with three months of performance under the belt in 2019 what are the key trends in hotel trading? These can best be compressed in the following points –
According to data from hotel benchmarking group STR, Thailand remains Southeast Asia’s leading destination for Mainland Chinese, but the gloss is being diminished by Vietnam’s meteoric rise, and strong numbers by the Philippines and Cambodia.
Market-wide RevPar shunk by 0.04% in 2018 and flat demand at the onset of the year is now shifting into negative territory moving into February and beyond. Turning back to last year, group demand is falling which is as key concern in a wholesale driven marketplace.
One stark positive is that RevPar is being propped up by rates and not occupancy. A key takeaway is that in peak and high season, Phuket hotels are able to drive rates up in key periods and continue to do so. This of course is a broad trend. Good hotels tend to perform at higher levels, while poorly managed ones remain subpar.
Getting beyond the numbers, as I speak to hoteliers the expectation is that wholesalers remain a critical component of the island’s hotel industry and despite the expected shift with technology to more direct bookings, the reality is that wholesale models are sensitive to demand volatility and the result of this feeding frenzy most often will be either flat rates for the year or in some cases a retraction.
We expect the remainder of 2019 to be challenging. Some hotels will look at this as an opportunity to reposition, renovate or cut costs. While others will look at new segments, niche offerings or emerging markets like India to regain momentum.
As for the top critical issues facing Phuket hotels, in my opinion these can be distilled in the following Top 3 Things Keep Me Awake at Night…
• Mainland Chinese – If tourism players or hotels believe the damage to Brand Phuket is over, think again. Talking to key tour operators there remains a hangover from last year’s boat sinking incident and travellers remain keenly concerned over safety. Only time and more concentrated promotion will see a return of the numbers.
• Growing Supply and Demand Imbalance – The current pipeline is just over 8,000 keys in development on the island. What’s more concerning is that projects in planning are not represented in this metric, and by our estimate there are approximately 5,000 more keys in planning. While both the pipeline and planning numbers will see some wash, the sum total exceeds current and forecasted demand.
Moreso, the rise of unlicensed condominiums, apartments, houses and villas is continuing unabated and is further exacerbating supply issues. Every time you see a group of tourists renting a 3 or 4 bedroom villa, that’s three or four hotel rooms that lay empty. Government control of unlicensed properties is a key issue facing Phuket’s tourism industry.
• Diminished Natural Resources and Strained Infrastructure – Water tops the list and there is little doubt we are reaching the tipping point with mounting shortages and soaring demand. Electricity is another concern. Lastly is a rising number of vehicles on the road, a urbanising trajectory and slow development of roads and public transport.
To these point’s lets revisit the hotel development pipeline and reflect that a island long term master plan, zoning for new tourism expansion and requirements for developers to invest in public infrastructure to obtain operating licenses is sorely lacking. Something has to give on this front.
In conclusion am I pessimistic about Phuket’s tourism and hotel future in 2019 and beyond? Absolutely not, direct airlinks are growing and the island has a well-structured capacity for handling tourism, but I firmly believe looking into our problems, discussing and finding ways to resolve these are critical to a sustainable growth pattern.
‘Seastead’ set up off coast of Phuket
PHOTOS: Nation TV
A Thai couple has successfully set up a ‘Seastead’ near Phuket.
Seasteading is aiming to build floating societies with “significant political autonomy”. Nearly half the world’s surface is unclaimed by any nation-state, and many coastal nations can legislate “seasteads” in their territorial waters (like a “homestead” but wetter).
The nation TV reports that website ‘Bitcoin.com’ and ‘Ocean.builders’ report that the Thai couple Chad Elwartowski and Nadia Summergirl are are the first seasteaders who established a small seastead 12 nautical miles off Phuket.
Most of the construction of the Seasteading was built on the island of Phuket. The installation in the sea started on January 9.
Mr Elwartowski reveals that the reason that they have chosen to settle near Phuket as the construction price is cheap. The sea is suitable for the establishment as waves are not too high and can attract many tourists.
SOURCE: Nation TV
Massive 11 hotel project, surf club and waterpark for Kata, Phuket
by Bill Barnett, C9Hotelworks.com
Thai developer K.W. Plaza group has unveiled plans for a large-scale mixed-use project called The Beach Plaza on 15 rai, that will have 11 three and four star hotels with a total of 1.490 rooms. The developer is already pitching the unconstructed project to global hotel interests for an imminent sale.
The properties will have varying room sizes from 25 to 35 square metres and range in size from 78 to 204 rooms. Part of the development scheme will see the hotels individually sold off to hotel investors and/or operators.
Late last year the group built and sold the Surf Resort in Patong which was brokered by JLL to a Singapore-based owner/operator.
Other components of the project include a surf club, waterpark, and freestanding restaurants and retail.
An initial hotel has already obtained EIA approval and is currently for sale, with construction of other properties to be phased. The Beach Plaza is off-beach, behind the Kata Night Market and close to Club Med, Ozo and the Ibis.
For more details on the project click HERE.
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