Laguna Phuket to host Thailand’s first domestic MICE mart

Legacy Phuket GazettePublished: 18:09, 29 July 2014| Updated: 07:21, 30 May 2018

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Laguna Phuket to host Thailand’s first domestic MICE mart

PHUKET: Laguna Phuket will be the location of Thailand’s first Domestic MICE (meetings, incentives, conventions and exhibitions) Mart on August 1.

The event is being organized by the Thailand Convention and Exhibition Bureau (TCEB), a public organization tasked with promoting and developing MICE businesses and events in Thailand.

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The campaign aims to advocate and enhance MICE industry development in Thailand by rolling out monthly trade shows in Thailand’s five targeted MICE cities; Bangkok, Chiang Mai, Khon Kaen, Pattaya and Phuket, over a period of five consecutive months which started in late March in Bangkok.

Leading MICE venues in each city have been selected to host a full-day trade show where sellers and buyers in Thailand’s domestic MICE industry will meet. Laguna Phuket is the chosen host venue for the trade show in Phuket, the last city of the campaign’s first edition.

As one of the country’s economic hubs, Phuket has all the ingredients to host successful business events including over 600 hotels in all budget ranges; an international airport that welcomes direct flights from all over the globe; and a broad spectrum of venues, activities and attractions to ensure fun and fulfilling exhibitions, conventions, and team-building functions.

Phuket has become one of Thailand’s most popular MICE destinations, and Laguna Phuket was selected as the host venue for its strong track record hosting MICE events over the past years, including large-scale meetings such as the China’s 2012 Amway and 2013 NuSkin events.

“We are very proud to be the selected host venue for this exciting MICE mart,” said Prapa Hemmin, Laguna Phuket’s Director of Sales-MICE and Corporate Events.