Connect with us

Business

Illuzion show and discotheque to transform Phuket’s nightlife

Legacy Phuket Gazette

Published 

 on 

Illuzion show and discotheque to transform Phuket’s nightlife | The Thaiger
  • follow us in feedly

PHUKET: To help tour operators capitalize on the changing demographics of clients on Phuket’s famed Soi Bangla, which has piqued the curiosity of families and tour groups over the past few years, Patong Dine & Show brings the party street Southeast Asia’s first combined interactive Vegas-style show and discotheque – Illuzion.

With a 4-million-baht sound system, a 70sqm LED screen and millions of more baht spent on lights and special effects, the about 244mn-baht complex will get started with a whole lot of razzle-dazzle at its grand opening on December 19.

“This is probably the best setting you can find in Thailand, not only Phuket, because of the special effects, the sound system and DJs,” explained Patrick Catellani, CFO of Patong Dine & Show and Co-Founder of Hollywood World Entertainments. “We know that only as a disco it would be successful, but we want to add on the core product, which is the show.”

Similar to the Coco Bongo Show and Disco in Mexico’s prime party town of Cancun, Illuzion weaves a series of international-quality stage performances, aerial shows and acrobatics into a single interactive experience for guests.

“The name Illuzion comes from the concept that we deliver to the customer: when they come here, they have to feel like they are in a dream. That’s why we call it an interactive show, it’s not just a sit-and-watch-and-drink experience, you can walk around and take part in the dream – you are part of it,” Mr Catellani explained.

“At the moment there is no such place like this in Southeast Asia. The goal is to do something completely different. We believe that tour operators are seeking something unique to present to their customer. There is a demand for a high-quality experience like this.”

It is no secret that tour agents do their best to fill every hour of a tourist’s day with tours, events and activities, not only to create an experience their clients will cherish, but to cash in on every possible waking moment.

Keeping this in mind, Patong Dine & Show saw an opening – after 10pm.

“We operate other clubs in this area and we have noticed changes in the types of tourists here. The number of tourists who come to Phuket has increased significantly due to the efforts of tour operators – they bring families, they bring groups,” Mr Catellani said.

“These tourists are curious, they come to see why Bangla is popular, but once they are here… they realize there is nothing for them, so we wanted to come up with something unique and classy that fits their needs.”

With the venue featuring 400 VIP seats and 600 regular seats, the core market for Illuzion will not be walk-in guests, noted Mr Catellani.

Tour operators will be key for the company hitting its goal and be in the black by the end of next year.

“Tour operators are a very important part of the market for our business, so we will be putting a lot of effort into cooperating with them,” Mr Catellani said.

To cater directly to the needs of tour operators, Illuzion has established a full line of facilities and services, including transfers, parking areas, VIP access and VIP treatment for guests, as well as food services for drivers and areas for guides to relax away from the show.

Multilingual staff will be on hand to help cater to major mass-tourism markets on the island, such as the Russians and Chinese.

“One of the good things is that our schedule matches tour operators’ needs. We understand that their customers are busy during the day because of different tours. And other shows are earlier than ours. So we chose to perform at a time when their customers are free from other tours and activities, which gives people a nice, classier way to experience Patong at night.”

Not only is Illuzion looking to transform the way thousands of tourists experience Patong’s nightlife, but it is also a working model for future ventures in the Asian region.

“We have presented the model to some of our partners in China. They are very excited and will be coming to the opening on December 19. Additionally, we are already planning for an opening of a similar venue in Beijing,” Mr Catellani said. “But this one is the first.”

— Isaac Stone Simonelli

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Business

Governments & old media versus social media – who will win? | VIDEO

The Thaiger

Published

on

Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Continue Reading

Business

The social media giants in battle with ‘old’ media and world governments | VIDEO

The Thaiger

Published

on

The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Continue Reading

Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

The Thaiger

Published

on

Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Continue Reading
Phuket Thai food treats you need to try | VIDEO | The Thaiger
Tourism5 days ago

Phuket Thai food treats you need to try | VIDEO

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23 | The Thaiger
Thailand5 days ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

In search of Cat & Dog Cafés in Phuket Town | VIDEO | The Thaiger
Tourism6 days ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21 | The Thaiger
Thailand1 month ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19 | The Thaiger
Thailand1 month ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18 | The Thaiger
Thailand1 month ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15 | The Thaiger
Thailand1 month ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14 | The Thaiger
Thailand2 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13 | The Thaiger
Thailand2 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12 | The Thaiger
Thailand2 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11 | The Thaiger
Thailand2 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8 | The Thaiger
Thailand2 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Thailand News Today | 305 infections, No happy ending for massages, Phuket quarantine mooted | Jan 7 | The Thaiger
Thailand2 months ago

Thailand News Today | 305 infections, No happy ending for massages, Phuket quarantine mooted | Jan 7

Thailand News Today | 10,000 schools closed, 900 new migrant infections, Gambling crackdown | January 6 | The Thaiger
Thailand2 months ago

Thailand News Today | 10,000 schools closed, 900 new migrant infections, Gambling crackdown | January 6

Thailand News Today | PM reverses lockdown, Southern P.D.A. crackdown, Covid update | Jan 5 | The Thaiger
Thailand2 months ago

Thailand News Today | PM reverses lockdown, Southern P.D.A. crackdown, Covid update | Jan 5

Follow The Thaiger by email:

Trending