Business Buzz: Success just clicks away

PHUKET: Following on from previous topics, if we know our sales funnel and can break it down into a process map, then we can analyze each step of the sales system, see where we have good and bad results, and increase our profitability by improving each area.

Even a small tweak, improving only one or two per cent at each process point, could lead to a massive increase in profitability, even doubling your success.

Take a simple post on social media. People either see it and interact, or ignore it. Now if we can increase the interaction rate we are going to improve the success.

So how do we do that? It is actually much easier than you think. By designing our post with the outcome in mind, it will help achieve our goal. So if we want people to ‘like’ our page, simply ask them to.
Everything we do should have a call to action.

If we want them to ‘comment’, make it clear and ask a question. If we want them to visit our website encourage them to click on the link to receive a benefit.

This is all very basic, but 90 per cent of people fail to do such things, thinking that viewers already know what to do. News flash: they often don’t. Also people are often lazy and don’t think, so they need a gentle push in the right direction.

So try it for yourself. Every step of the way make your desired outcome clear. Spell it out. And then measure it.

If you do it right, I bet you can make a huge difference to your business. I will even bet you 100 per cent I am right! So leave a comment with your thoughts.

Simon Wetherell is a social media expert, lawyer, best-selling author and international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the social media industry. For more information go to https://PhuketOnlineMarketing.com or call him on 095 085 3355.

This article first appeared in the October 3-9 issue of the hard-copy Phuket Gazette newspaper.

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— Simon Wetherell