Connect with us


Business Buzz: Oversaturation of Facebook groups



PHUKET: One of the great benefits of Facebook is that due to the sheer number of people using it, it has become a marketer’s dream to easily and cheaply connect with potential customers and to market products and services with great results.

But has it now reached the point of over-saturation?

A classic case in point is the use of online groups and fan pages as platforms for real estate and classified ads here in Phuket. I spent an hour or two just searching for different items and options, and was amazed at what I found.

There are now about 34 groups and six pages just for Phuket Classifieds. These groups range from having as little as 476 members, to the most popular site having almost 19,500 members. For those that can remember, there used to be just one expat buy and sell group in Phuket, and because of that it was very efficient because all of the buyers and sellers ended up in the same place.

Now that many people have started their own group, it has diluted the overall usefulness, as people now have to waste time posting or searching in numerous groups to find anything.

Even more saturated is the Phuket real estate scene. I stopped counting after a while, as page after page, and group after group, was returned in my search request. There are literally hundreds, if not thousands, of these sites, and people have even created normal profiles under real estate names, which adds even more to the oversupply.

For the early birds and trend setters, this was a very successful form of marketing, but what has happened now is the lazy, unoriginal marketers and latecomers have decided that they should set up their own groups, in effect diluting the whole sector’s communications. I am guessing that the theory was that by being in control of a group, marketers thought they would get more exposure, but the reality is that this had an overall negative impact for all involved, both buyers and sellers.

So what does this actually mean in real terms?

Quite simply, as a seller you are now just part of a huge amount of noise. For the average person, this has become annoying, so Facebook searches have certainly lost appeal. People looking for classifieds or real estate now have to work much harder to get the quality answers that they are seeking.

So, in reality, a lot of customers have changed to different search methodologies, or resigned themselves to the fact that they must search through more groups than ever before. If you are careful with how you phrase your search enquiry, you can also do some qualified searches to get rid of a lot of the rubbish.

From a business perspective, this has meant that to stand out you now really need to be different and know what you are doing. The days of the easy post and quick returns are over, so more technique and marketing finesse is required.

I guess the interesting question will be what Facebook will do about it. Given that it now means businesses may be forced to spend money on Facebook ads to stand out, the likely answer is nothing. However, given that they want to be the premier search platform, they may have something up their sleeve to keep users happy and engaged.

Simon Wetherell is a social media expert and lawyer. He trains businesses and individuals on how to profit from the social media industry. For more information: or call 095-085 3355.

— Simon Wetherell


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Malaysia4 hours ago

Malaysian beauty salon gets makeover as dentistry school

Thailand6 hours ago

Northern floods tragedy – Monks unable to help

Tourism6 hours ago

Xi’s Bangkok APEC trip to open tourist floodgates

Sponsored2 days ago

10 Best Seed Banks that Ship Cannabis Seeds Discreetly to You (Free US Shipping)

Pattaya7 hours ago

Police to curb Pattaya Beach drinking after student gun fight

Phuket8 hours ago

9th and 10th monkeypox infections found in Phuket

Coronavirus (Covid-19)9 hours ago

Face masks still required on public transport, in cinemas

Join the conversation on the Thaiger Talk forums today!
Cannabis News9 hours ago

Pattaya man attacked at gunpoint for selling cannabis

Crime10 hours ago

Police seize 60 suspects in online ‘ghost guns’ sting

Thailand10 hours ago

Bangkok Secret Nightlife – Bangkok Red Light District Secret Museum

Coronation11 hours ago

King Charles III debuts on UK coins

Politics1 day ago

Vladimir Putin officially annexed four parts of Ukraine

Transport1 day ago

Phuket Airport officials pulled tourist from van, insisted they use airport taxi

Thailand1 day ago

Thailand’s strange laws – 10 strange laws in Thailand

Politics1 day ago

The long goodbye – Which way now for PM Prayut?

Pattaya1 day ago

Pattaya Police Chief cleared of vice slurs, back on duty

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11