Business Buzz: Don’t forget the database

PHUKET: Almost every business these days has at least some form of website and social media presence.

What still amazes me, though, is how few are creating a database – which is actually their biggest asset.

Simple Marketing 101 suggests you need potential customers to make a sale. And the easiest way to get potential customers is to create a database of those interested in your product or service.

Companies are spending a collective fortune on social media and websites, but all this becomes an expensive branding exercise if you do not understand what you are doing.

The critical step that most businesses are missing is using that exposure to build their database. And I am not just talking about getting ‘likes’ on Facebook here, but actually collecting respondent’s details as a client relationship-building management tool.

Once you have created your database you can then keep marketing to people you’ve attracted over and over, and as long as you provide them with quality content, they will not leave your database.

And even better, after the initial cost of acquisition of each lead, the entire process is free!

So how do we create that database?

Once you have a website and your social media accounts, the hard work has been done. The simplest part is adding a facility whereby people can subscribe to your ongoing content and information.

There are many advisers to choose from, so doing some research, or getting some advice is mandatory, but well worth the effort!

Simon Wetherell is a social media expert, lawyer, best-selling author and international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the social media industry. For more information go to or call him on 095 085 3355.

— Simon Wetherell

Business News

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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