Connect with us

Business

Business Buzz: Defining your perfect customer

Published

 on 

PHUKET: One of the first things you should be focusing on in business is deciding what your niche is and who your perfect customers will be. Most people, in theory, will have done this as part of the initial planning and deciding what business to go into, but sometimes businesses change and go through significant metamorphosis over time, so it’s always good to review who your clients are from time to time.

This seems very simple, but it is often overlooked or not given the weight it deserves. Many people have never conducted a proper market analysis. It is never too late to go back and conduct this exercise, as circumstances and markets change.

Quite simply, if we know who our perfect customer is, then we can work out the best strategy to get our message to them and what it should be.

Something worth noting is that our target market is not always what we think is obvious. I remember when I was doing case studies during my MBA we reviewed Harley-Davidson. Initially it was thought that the perfect customer was the ‘tough bikie’ who loved the sound and image of the Harley, and riding with a gang of other like-minded individuals.

It shocked many (including those at Harley-Davidson) to find out that the real target market was middle aged men, accountants and white collar workers, married with kids in safe and steady jobs, basically having a mid-life crisis and desperate to get the freedom of the road and wind in their hair (or what they had left of their hair).

These days, with the advent of online companies such as Survey Monkey, businesses can conduct very simple surveys at no cost to see what their trends are. Obviously it is important to ask the right questions, and you may need to give an incentive to your customers to complete the survey with a special offer or token gift, but the information you receive may well prove invaluable.

This information should then be used to re-examine your whole social media strategy. Next week we will look at building your biggest asset, and it is probably not what you are thinking.

Remember: if you have any questions, please contact me, and I can select some each week and post them on the Gazette‘s Question & Answer section for everyone to see.

Simon Wetherell is a Social Media expert, Lawyer, Best Selling Author & International Speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of Social Media. For more information go to https://PhuketOnlineMarketing.com or call him on 095 085 3355.

— Simon Wetherell

 

Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Malaysia17 hours ago

Malaysian beauty salon gets makeover as dentistry school

Thailand18 hours ago

Northern floods tragedy – Monks unable to help

Tourism18 hours ago

Xi’s Bangkok APEC trip to open tourist floodgates

Pattaya19 hours ago

Police to curb Pattaya Beach drinking after student gun fight

Phuket20 hours ago

9th and 10th monkeypox infections found in Phuket

Coronavirus (Covid-19)21 hours ago

Face masks still required on public transport, in cinemas

Join the conversation on the Thaiger Talk forums today!
Cannabis News22 hours ago

Pattaya man attacked at gunpoint for selling cannabis

Crime22 hours ago

Police seize 60 suspects in online ‘ghost guns’ sting

Thailand22 hours ago

Bangkok Secret Nightlife – Bangkok Red Light District Secret Museum

Coronation23 hours ago

King Charles III debuts on UK coins

Politics2 days ago

Vladimir Putin officially annexed four parts of Ukraine

Transport2 days ago

Phuket Airport officials pulled tourist from van, insisted they use airport taxi

Thailand2 days ago

Thailand’s strange laws – 10 strange laws in Thailand

Politics2 days ago

The long goodbye – Which way now for PM Prayut?

Pattaya2 days ago

Pattaya Police Chief cleared of vice slurs, back on duty

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending