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Business Buzz: Cashing in on Google’s greed

Legacy Phuket Gazette

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PHUKET: When asked what Google is, most people answer ‘where to find things’, while the more technically minded reply ‘a search engine’. Google’s own mission statement is to organize the world’s information and make it universally accessible and useful.

What many people do not realize is the true dominance that Google already has in the online world. Put simply, Google has a version of, or a finger in the pie of, almost everything you need on the internet – and if someone comes up with anything that has promise, they acquire it. For marketing, this is a gold mine for us if we understand Google’s structure and how to use it to our benefit.

Google controls the top two websites in the world, Google and YouTube – both of which are search engines. They also own their own blogging platform and they control a large amount of paid online advertising, through Adsense and Adwords.

So what does that mean for us, the small business or entrepreneur who wants to make an income or promote our business online? Well, it tells us where the gold is buried. By knowing what is important to Google, we can use this to help Google love what we do.

All internet material is ranked by Google’s search engine in one way or another. Google gives each piece of content a ‘Quality Score’, which denotes its opinion on how relevant our content is to someone looking for information.

Getting an excellent Quality Score for your website and content will put you ahead of the competition and ranked highly in the organic search results, the free part of Google’s platform based on search-engine optimization (SEO).

By understanding what Google owns, we know that it will always rank that above all else as it helps generate additional income for itself. An example of this is where YouTube videos now rank at the top of a Google search. This makes perfect sense, because by sending visitors to a page controlled by Google, the search giant has more people visiting pages that it’s getting paid to display ads on.

From this information, we know that supporting Google products will get us better rankings than by being on a competitor’s platform, such as Yahoo or Bing.

Having a blog on Blogger.com allowing Adsense ads and displaying YouTube videos for content is like the perfect storm, and in theory will get you a much higher Quality Score on Google.

Simon Wetherell is a Social Media expert, Best Selling Author & International Speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of Social Media. For more information go to https://PhuketOnlineMarketing.com or call him on 095 085 3355.

— Simon Wetherell

 

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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