Connect with us


Business Buzz: Cashing in on Google’s greed



PHUKET: When asked what Google is, most people answer ‘where to find things’, while the more technically minded reply ‘a search engine’. Google’s own mission statement is to organize the world’s information and make it universally accessible and useful.

What many people do not realize is the true dominance that Google already has in the online world. Put simply, Google has a version of, or a finger in the pie of, almost everything you need on the internet – and if someone comes up with anything that has promise, they acquire it. For marketing, this is a gold mine for us if we understand Google’s structure and how to use it to our benefit.

Google controls the top two websites in the world, Google and YouTube – both of which are search engines. They also own their own blogging platform and they control a large amount of paid online advertising, through Adsense and Adwords.

So what does that mean for us, the small business or entrepreneur who wants to make an income or promote our business online? Well, it tells us where the gold is buried. By knowing what is important to Google, we can use this to help Google love what we do.

All internet material is ranked by Google’s search engine in one way or another. Google gives each piece of content a ‘Quality Score’, which denotes its opinion on how relevant our content is to someone looking for information.

Getting an excellent Quality Score for your website and content will put you ahead of the competition and ranked highly in the organic search results, the free part of Google’s platform based on search-engine optimization (SEO).

By understanding what Google owns, we know that it will always rank that above all else as it helps generate additional income for itself. An example of this is where YouTube videos now rank at the top of a Google search. This makes perfect sense, because by sending visitors to a page controlled by Google, the search giant has more people visiting pages that it’s getting paid to display ads on.

From this information, we know that supporting Google products will get us better rankings than by being on a competitor’s platform, such as Yahoo or Bing.

Having a blog on allowing Adsense ads and displaying YouTube videos for content is like the perfect storm, and in theory will get you a much higher Quality Score on Google.

Simon Wetherell is a Social Media expert, Best Selling Author & International Speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of Social Media. For more information go to or call him on 095 085 3355.

— Simon Wetherell


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

What you get for $X52 mins ago

What $100,000 buys you for a condo in Bangkok, Phuket, Pattaya, Koh Samui and Hua Hin

Thailand2 hours ago

Thailand News Today | Activists plan protests all across Thailand

Thailand3 hours ago

Snitching on parking space hoggers could earn you 5,000 baht in Thailand

Sponsored11 hours ago

10 Best Seed Banks that Ship Cannabis Seeds Discreetly to You (Free US Shipping)

Weather3 hours ago

Storm Noru weakens from typhoon to depression as it moves across Thailand

World4 hours ago

Suicide bombing in Afghanistan hits students preparing for exam

Politics5 hours ago

BREAKING: Prayut reinstated as Prime Minister of Thailand

Join the conversation on the Thaiger Talk forums today!
Technology5 hours ago

What role for Thailand in China’s great European EV invasion?

Cambodia5 hours ago

Cambodian delegation in UK to seach for stolen treasures

Thailand5 hours ago

20 baht notes printed with errors, says Bank of Thailand

Crime6 hours ago

Loan shark bombs debtor’s house in southern Thailand

Thailand6 hours ago

Thai researchers develop flood-resistant rice strain

Press Room6 hours ago

Southeast Asia’s hospitality leaders step into the ring to fight for sustainability at PHIST 5

Crime6 hours ago

Horrified relatives attempt ID of disfigured suitcase victim

Travel7 hours ago

Things to do in Bangkok that cost next to nothing (2022)

Travel7 hours ago

5 best spa treatments in Bangkok to pamper yourself this September – October

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11