Connect with us

Bangkok

Bangkok Hospital Group aims to broaden medical tourism with new facility

Legacy Phuket Gazette

Published

 on 

PHUKET: One of the primary reasons the Bangkok Hospital Group purchased Phuket International Hospital for 3.61 billion baht last year was to bring the hospital’s exceptionally strong aesthetic surgery branch into the fold, explains Sanguan Kunaporn, the Director of the Phuket Plastic Surgery Institute at Phuket International Hospital.

This month, the group will stage the soft opening of a new 900 million baht medical tourism facility at Phuket International Hospital.

“When Bangkok Hospital took over, they wanted Phuket International Hospital to focus on cosmetic surgery, so they re-assigned the building for medical tourism,” Dr Sanguan said. “It will not be just for plastic surgery, but will house an anti-aging department and a skin care department as well.”

Teams of surgeons from the two hospitals will be joining forces at the new facility, which has 10 operation auditoria and almost 70 patient rooms.

The number of in-patient rooms gives the facility plenty of room for growth, as the two hospitals combined served 3,500 patients last year, and the teams produced more than 500 million baht in revenue, explains Dr Sanguan.

“We arranged for this building to be a one-stop service for our clients. Our clients can come from the airport or their hotel to this single building to get their consultation, pre-operation investigation and the operation itself, and even enjoy the comfortable lobby and in-patient rooms,” he says.

Though 2014 was a strong year, there have been struggles for the hospital this year, with nearly a 25 per cent decline in patient numbers, forcing the group to look for new markets.

Phuket International Hospital’s original medical tourism market was Americans seeking sex changes. Because of the brilliant work of Dr Preecha Tiewtranon from the Preecha Aesthetic Institute in Bangkok; Dr Sanguan from Phuket International Hospital; and Dr Suporn Watanyusakul from the Suporn Clinic in Cholburi, Phuket is often referred to as the ‘World Capital of Sex Changes’.

With access to the internet in Thailand by the late 90s, the doctors were able to effectively market their high-quality work globally. However, the American market was eventually replaced by Australians and New Zealanders, who now comprise 70 per cent of the patients in the hospitals.

“Phuket is one of the key players in medical tourism in Thailand, or I would even say the Asia Pacific region. After the AEC opens up, we hope that we can tap into new markets,” Dr Sanguan says.

He has already met with medical travel agents in Myanmar to start gauging the potential of the market.

“There is a lot of opportunity there, because there are not many good hospitals or clinics that can provide good services to the Myanmar people or expats,” he says.

“Most Myanmar patients go to Bangkok, but they are interested in what we have down here in the way of aesthetic plastic surgery.”

Though the Chinese market is also part of the strategy, as it is Phuket’s largest in-bound market, most of them who come to Thailand for medical tourism are here for wellness, anti-aging and skin treatment packages. Few are arriving for plastic surgery.

The new facility at Phuket International Hospital is now fully operational with a large surgeon team, and Dr Sanguan expects to see prices at the facility unchanged despite the merger and is hopeful that the group will be able to regain lost ground and bring profits back to the level of 2014.

“During this downward trend of the global economy, we don’t think we can increase our prices because we might lose patients to centers in Bangkok and in other countries,” Dr Sanguan says.

However, a number of mega-shopping complexes being developed on the island are expected to increase Phuket’s attractiveness. It will become a destination where new techniques and cutting-edge equipment allow women to undergo breast augmentation – the most popular type of aesthetic surgery – and be on one of Phuket’s famous beaches the following day, and there will also be world-class shopping too, Dr Sanguan says.

— Isaac Stone Simonelli

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Coronavirus (Covid-19)4 hours ago

Songkhla beach party sees 61 arrested violating Covid-19 rules

Coronavirus (Covid-19)5 hours ago

Dr Boon, THG group must clarify Pfizer deal controversy

Coronavirus (Covid-19)8 hours ago

Moderna effectiveness drops just 1% in 6 months

Sponsored2 days ago

Tour Phuket’s Islands with 5 Star Marine

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Phuket9 hours ago

Body found in Phuket of Swiss woman presumed murdered

Phuket10 hours ago

TAT touts the Phuket Sandbox first month July successes

Protests13 hours ago

Monarchy supporters claim protesters weaponizing Covid-19

image
Join the conversation on the Thaiger Talk forums today!
Coronavirus (Covid-19)13 hours ago

5.7% of foreign residents in Thailand have received a dose of the Covid-19 vaccine

Travel14 hours ago

Top 5 Diving Schools in Koh Samui

Lifestyle14 hours ago

Best Places for Golf in Koh Samui

Crime14 hours ago

Child pornography group run by Suphan Buri couple busted

Thailand15 hours ago

Thailand News Today | Bangkok restrictions extended, record high infections | August 5

Thailand15 hours ago

Drugs found inside monk’s pillow at Suvarnabhumi Airport

Thailand16 hours ago

Fairy Sweet Village in Pattaya catches on fire, again

Coronavirus (Covid-19)16 hours ago

Thursday Covid Update: 20,920 new cases; provincial totals

Thailand18 hours ago

Phuket’s BigGym allegedly closes 2 branches for good, doesn’t reimburse members

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand7 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand7 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand7 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending