Asia-Pacific consumers to boost health and wellness spending post-pandemic

Image via Unsplash

A recent survey reveals that approximately 70% of consumers in the Asia-Pacific region are prepared to increase their expenditure on health and wellness products, as the pandemic has heightened health consciousness. The study called the Asia-Pacific Health Priority Survey, was carried out by US supplement distributor Herbalife and highlighted a particularly strong interest in health improvement in Southeast Asia, specifically in countries such as Thailand, Indonesia, the Philippines, and Vietnam.

The majority of survey participants expressed a desire to adopt a healthy, active lifestyle and work towards a holistic approach to health. Over half of the consumers in the region are focused on improving their overall health, while 46% aim for better sleep and enhanced immunity.

According to the report, “56% of consumers in the region plan to spend 1-10% more on health and wellness, and 31% intend to increase their expenditure by 11-20%.” This trend is most prevalent in Southeast Asian markets. The survey also highlighted generational differences in health priorities, with older consumers such as Gen X and Baby Boomers placing more emphasis on strengthening immunity (50%) compared to Gen Z and millennials (42%).

Conversely, 46% of younger generations view improving mental health as a crucial aspect of their health objectives, while only 34% of older generations share this perspective. Improved eating habits were also identified as an important health goal in the survey, which involved 5,504 consumers across 11 Asia-Pacific markets, including Australia, Hong Kong, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

The survey respondents cited a lack of time (45%) and motivation (39%) as the primary obstacles preventing them from achieving their health goals. Almost 90% of consumers acknowledged the significance of having a support group for their health and wellness journey to overcome these challenges.

The survey findings indicate that people across the region understand the crucial role nutrition plays in maintaining long-term health and vitality. As a result, 65% of consumers would use increased spending to make healthier food choices, purchase or consume dietary supplements (52%) and seek mental health consultation (25%), reports Bangkok Post.

Stephen Conchie, regional president for Herbalife Asia-Pacific and China, said…

“With a heightened interest in living a healthy, active lifestyle, and a growing need for support groups to overcome challenges along the way, our company has never been more relevant for meeting the evolving needs of consumers.”

Business News

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Alex Morgan

Alex is a 42-year-old former corporate executive and business consultant with a degree in business administration. Boasting over 15 years of experience working in various industries, including technology, finance, and marketing, Alex has acquired in-depth knowledge about business strategies, management principles, and market trends. In recent years, Alex has transitioned into writing business articles and providing expert commentary on business-related issues. Fluent in English and proficient in data analysis, Alex strives to deliver well-researched and insightful content to readers, combining practical experience with a keen analytical eye to offer valuable perspectives on the ever-evolving business landscape.