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Foodpanda joins online grocery delivery movement

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Get your latest dinner or snack, or now a delivery from your supermarket. Foodpanda is the latest player to join the online grocery delivery movement as it is now operating under Pandamart.  The German-based delivery app is the latest establishment to shift its focus on capitalising from “quick commerce” which sees items being delivered faster than traditional grocery stores.

However, the game is on as Pandamart enters at a time when Grabmart and HappyFresh already have penetrated the rapid delivery market by their respective Grab and Line Man apps. Thomas Buchan, the director of new verticals at Foodpanda Thailand, says customers expect deliveries faster in this new era.

“We are entering the era of quick commerce [q-commerce] where digital customers expect faster delivery within minutes or hours, unlike the 4.0 e-commerce era when users wait for same-day or next-day delivery.”

Pandamart delivers products within 20 minutes as orders are mapped to its nearest product storage facility within 10 km for faster delivery times. Such merchants partnering with the company include Gourmet Market, Lawson 108, Tesco, Beauty Buffet and the retail giant CP Freshmart.

To entice users, it also offers free delivery for orders of 50 baht or more with snacks, alcohol and beverages bringing in the most sales.  Currently, Pandamart operates in 12 Asia-Pacific countries and Buchan says that number is expected to grow as shopping habits change.

SOURCE: Bangkok Post

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