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Starbucks Thailand to make drinking and shopping a “thing”

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Thanks to Starbucks, it may now be possible to drink and shop at Bangkok’s Iconsiam mall, as long as the government grants its approval. The US company has introduced its first store in Thailand to offer an alcoholic beverage menu, one that surely will help visitors to the mall relax a bit.

The managing director of Starbucks Coffee Thailand, Nednapa Srisamai, says the Starbucks Reserve Chao Phraya Riverfront at Iconsiam opens today and it is set up to include more seats, 350 to be exact, in a bar-like atmosphere. Thailand is now the 5th country to open a Starbucks that offers alcohol, with the US, Japan, China and Taiwan preceeding it.

Sara Trilling, the president of Starbucks Asia-Pacific says today is a significant milestone in the company’s 22 year history.

“For 22 years, Starbucks has been elevating coffee craftsmanship and bringing unique experiences to our customers in Thailand….. as we introduce an exciting new store that recognises our coffee heritage while celebrating Thailand’s rich and diverse culture.”

Nednapa says the company also felt the financial fallout from the Covid pandemic, but was slowly recovering. Thailand’s coffee market is estimated to be worth 60 billion baht, with over half of that number being attributed to drinking coffee products at one’s home. Thailand’s coffee shop chains are still seeing room for growth with Amazon, Starbucks, Doi Chang, Coffee World, True Coffee and All Cafe leading the way.

Nednapa says Starbucks plans to open 20-30 new stores in Thailand this year, which would bring the total to around 434-444 stores. The company also plans to open 10 more drive-thru stores, bringing up the total number of drive thrus in Thailand to 46. She says the number of cashless stores are also growing with about 50 to be in operation by the end of this year.

So far, there is no word yet on when the government will approve the move to offer alcohol at Starbucks, but if it does, shopping may never be the same.

SOURCE: Bangkok Post

 

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13 Comments

13 Comments

  1. Avatar

    Sam

    Friday, February 12, 2021 at 9:55 am

    This gov won’t allow any alcohol because it will open the door! A stupid UNNECESSARY ban but this junta are control freaks to their core

  2. Avatar

    Craig

    Friday, February 12, 2021 at 10:54 am

    Fascinating. I’ve been to SBUX here and in the US and none of them served alcohol. I only drink coffee, not sure how I’d like going if alcohol was also on the menu. Probably more business, though.

  3. Avatar

    Francis A

    Friday, February 12, 2021 at 11:11 am

    Just what Thailand need, more places to drink alcohol at. Convenient park your car, do some grocery shopping, have a few beers at Starbucks, then drive home…

    Doesn’t Thailand has enough road deaths?

    http://www.thairsc.com/

  4. Avatar

    Jesus Monroe

    Friday, February 12, 2021 at 11:13 am

    Loved being pissed when I shop……..and I get to abuse shop keepers…….keep the great ideas coming guys

    • Avatar

      Frank

      Friday, February 12, 2021 at 6:45 pm

      Free advertisement for them.. like they need it Starbucks always insane expensive

  5. Avatar

    James Pate

    Friday, February 12, 2021 at 11:30 am

    Not for me. Hate shopping malls anyway. Drinking would just cause my general surlinous and agoraphobia to spike.

  6. Avatar

    Toby Andrews

    Friday, February 12, 2021 at 11:40 am

    Well desperate times call for desperate measures.
    They could offer haircuts while the customer drinks, that would pack them in.
    Here in Phnom Penh in a new building a large Starbucks opened. A month later it was closed.
    There are not enough westerners here to pay western prices for coffee.
    Good coffee can be had for a dollar at the street kiosks.

  7. Avatar

    Ynwaps

    Friday, February 12, 2021 at 12:10 pm

    Rip Starbucks. Their main hipster customer isn’t necessary an alcoholic. Just doesn’t match their brand.

  8. Avatar

    Patrick

    Friday, February 12, 2021 at 12:18 pm

    Starbucks the most overpriced coffee shop in Thailand. Coffee? Coffeeshakes with way too much sweetness.
    Status symbol for some weirdly. I only would understand it if you buy one coffee and work 3 hours.
    Please check out one of the many independent unique coffee shops here. Dont let it go the 7/11 route.

  9. Avatar

    Ben

    Friday, February 12, 2021 at 7:28 pm

    This has been in operation in select cities in the USA for several years now. The alcohol usually starts flowing after 5pm. They’ve got the infrastructure and less people buy coffee at night. Seems like a natural to me with some upside revenue potential.

  10. Avatar

    Jim kelly

    Friday, February 12, 2021 at 11:11 pm

    Does anyone really give a shyte about this?

  11. Avatar

    Barry Betts

    Saturday, February 13, 2021 at 2:55 am

    Maybe they might let Starbucks open gambling hubs aswell. Go for a coffee have a few beers then have a bet perfect idea to move the country forward!! ?

  12. Avatar

    Drinking only a start....

    Sunday, February 14, 2021 at 12:11 am

    why not pole dancing, loud music, bar girls, happy hours, back rooms, massage tables?

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Ann Carter is an award-winning journalist from the United States with over 12 years experience in print and broadcast news. Her work has been featured in America, China and Thailand as she has worked internationally at major news stations as a writer and producer. Carter graduated from the Walter Williams Missouri School of Journalism in the USA.

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