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Twin TAT campaigns will boost domestic travel

Jack Burton

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In November the Tourism Authority of Thailand plans two campaigns – “Visit Thailand with 100 Baht” and “Shocking Price Weekday Travel”, – aimed to generate 400 million baht in local tourism revenue before the end of the year.

The TAT’s executive director of product promotion said “Shocking Price Weekday Travel” would encourage upper and middle-class Thai tourists to travel more on weekdays, enjoying discounts of up to 80% on high-end tourism products, including five-star hotels, airlines, spas, yachting, Michelin-star restaurants and other privileges from online travel agents. The TAT says at least 4,000 tourism operators and members of tourism associations have registered to take part in the scheme.

A second campaign, “Visit Thailand with 100 Baht”, will feature 40,000 tourism products priced at just 100 baht, offering 10,000 products per day on November 11-12 and December 11-12. You’ll need to be 18 or older and have e-banking and a mobile phone number to join the campaign via the TAT’s website, and can shop for only one tourism product outside their hometown.

Registration will run from 6am until midnight or whenever the 10,000 products for that day run out, the TAT said. The campaign will offer air and bus tickets, hotels, food and drink, tour packages and attractions.

The TAT’s governor said 116 million baht will be used for the two additional programs, above the government’s 1,000 baht cash giveaway Chim-Shop-Chai (Taste-Shop-Spend) scheme, and a 15% cash rebate for spending on tourism products. He expects the new campaigns should add about 400 million baht in tourism revenue and increase the number of Thai tourists travelling domestically by 10-20% .

“The new campaigns, are expected to raise domestic tourism revenue to 1.12 trillion baht this year.”

SOURCE: Bangkok Post

 

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Jack Burton is an American writer, broadcaster, linguist and journalist who has lived in Asia since 1987. A native of the state of Georgia, he attended the The University of Georgia's Henry Grady School of Journalism, which hands out journalism's prestigious Peabody Awards. His works have appeared in The China Post, The South China Morning Post, The International Herald Tribune and many magazines throughout Asia and the world. He is fluent in Mandarin and has appeared on television and radio for decades in Taiwan, Mainland China, Hong Kong and Macau.

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