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TAT aiming for 70 million domestic trips by year end, planning more incentives for 2021

Maya Taylor



PHOTO: Sumit Chinchane on Unsplash

The glass is half-full for the Tourism Authority of Thailand as it predicts domestic tourism during the last 2 months of the year will result in 70 million trips undertaken in 2020. Kritsana Kaewthamrong, deputy governor for domestic marketing, says additional public holidays, coupled with discounts on flights and hotels, should mean travel figures will exceed those of preceding months. He adds that the TAT is also planning a raft of incentives to keep momentum going in 2021.

Some facts and figures on domestic tourism in the Kingdom this year, as reported by the Bangkok Post:

During the first 9 months of 2020, domestic trips numbered 52.7, a drop of over 54% on 2019 figures. 323 billion baht has been generated from those trips, which is nearly a 60% decrease on the same period last year. There has also, unsurprisingly, been a drop in spending per trip, which is down nearly 14.5% to 4,149 baht. Hotel occupancy rates averaged 28.6%.

The TAT and the Thai government are pumping up the “domestic tourism” narrative as they continue to wrestle with plans to safely re-open Thailand’s borders to something resembling “tourism”.

Last month, that occupancy rate improved somewhat, rising to nearly 34.5%, with properties in the north and north-east faring particularly well. Thanks to the cooler weather, hotel occupancy rates in the north were down less than 10% compared to the same period last year, and in the north-east, occupancy was down by just over 2%.

Kritsana says the TAT is now looking at a number of incentives and other campaigns to continue boosting domestic travel during the coming year. New year countdown events are being planned for various provinces, including the southern province of Krabi, Roi Et in the north-east, and Sukothai and Ratchaburi in central Thailand.

The authority is also planning a “Best Selfie in Thailand” campaign, teaming up with airlines and travel bloggers to offer packages and incentives for “forgotten” destinations. The campaign is expected to get underway from the middle of next month or early next year.

The TAT is also planning to promote caravan road trips next year, as well as teaming up with telecom operators to potentially offer free Wifi to travellers who complete a tourism questionnaire. The feedback would be used to inform new marketing campaigns and improve existing ones.

SOURCE: Bangkok Post


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  1. Avatar


    Friday, November 20, 2020 at 10:13 am

    How will domestic tourists bring 70 million, when so many Thai people are without work (due to no international tourists) and many struggling to survive. I guess visiting Phuket is last on there list. What am I missing here?

  2. Avatar


    Friday, November 20, 2020 at 10:40 am

    More unreasonable expectations from the Bangkok Dream boys.

    Another day in LOScam prime program called the Muppetshow.

  3. Avatar


    Friday, November 20, 2020 at 10:48 am

    In reality, Thais have very good command of math, how can these planners do the math beyond the reality and my imagination. No vaccine, no foreign tourists, no outside money. Local people save money for future uncertainty. How can they have that amazing numbers? Short term, printing more money to survive, long term, restructuring labor based industry. But, look at the students wandering with rioters, they don’t know their accommodations are in their hands, not the hostel managers handing over cheap beds and papaya salad.

    • Avatar

      Patrick Nouvel

      Friday, November 20, 2020 at 11:49 am

      Joke + joke = joke, then since last quarter of 2019 already dropped by 30% against 2018,due Bath change level & increasing competition from neibhouring countries, where do they get those funny figures 70 millions only on local tourism coming up ?? Do they mean 7 millions ?

  4. Avatar


    Friday, November 20, 2020 at 1:23 pm

    You’re still just moving money from one Thai account to another Thai account. Doesn’t help the economy AT ALL.

    • Avatar

      Preesy Chepuce

      Saturday, November 21, 2020 at 5:35 am

      A valid point. If any of those tourism businesses are not Thai-owned, then in fact money is being exported!
      Unlike other large tourism countries, like the UK, Thailand lacks sufficient domestic industries to generate a large enough middle class with disposable income to put back into the economy; it also lacks a sufficient state welfare system to steer people away from saving instead of spending.
      These policies seem unlikely to work when there are these fundamental structural constraints in the economy. The best strategy is to invest in non-tourism industries to increase the size and spending power of the middle class in Thailand.

  5. Avatar

    Mike Frenchie

    Friday, November 20, 2020 at 5:34 pm

    What about a campaign ‘best bankruptcy in Thailand’? Thai tourists are drinking beers on Jomtien beach… Little purchasing power for 95% of them and declining fast!

  6. Avatar

    Mister Stretch

    Friday, November 20, 2020 at 7:07 pm

    I am enjoying the government’s latest program; 40% off my week-long beachside resort and 40% off all of my restaurant meals. Koh Lanta is lovely this week.

  7. Avatar

    Harry Travis

    Saturday, November 21, 2020 at 6:30 pm

    I don’t know who they think they are kidding the people being effected the most are the poor Street vendors and guaranteed they can’t read English and if there were 70 million would there be any room on the beaches for all the passengers from the cruise ships?

  8. Avatar

    D munro

    Saturday, November 21, 2020 at 9:07 pm

    Am I wrong I’m saying the population of Thailand is between 70/80 million so how does this work

    • The Thaiger & The Nation

      The Thaiger & The Nation

      Sunday, November 22, 2020 at 9:41 am

      A total of all trips taken by Thais, many of them multiple times.

  9. Avatar


    Sunday, November 22, 2020 at 1:51 pm

    70 million people live in Thialand, the whole country on the move , wow , amazing recovery well done Thia government, lol

  10. Avatar


    Sunday, November 22, 2020 at 4:23 pm

    Hard to make TAT -and this moronic government- understand that this is domestic money that bring nothing to the economy ! Only foreigners enrich the country. Not any time soon !!!

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