evian unveils latest limited-edition ‘Fountain of Youth’ bottles designed by Pharrell Williams x Humanrace
The initiative is bringing to life a unique three-way partnership to symbolise youthfulness and well-being
On June 10, evian, in collaboration with Pharrell Williams and his skincare and lifestyle brand Humanrace, has launched two attention-grabbing limited-edition bottles in blue and green: one still and one sparkling. This marks the first time the company has produced both iterations in glass form, building upon its 15-year legacy of luxury designer collaborations.
Following the launch of evian’s Mountain of Youth campaign earlier last year, the bottles encapsulate evian’s live young spirit with the inscription: ‘This is the Fountain of Youth,’ emblematic of a shared credo between Pharrell and evian: that true wellbeing starts with the source of life, that being water.
Pharrell re-imagines the age-old concept of The Fountain of Youth for evian through the lens of Humanrace, bringing it to life in a way only possible through this three-way partnership. As symbols of the mindset of youthfulness and well-being, the bottles are the perfect accent to tablescapes and add a touch of joy to the festive season.
Pharrell Williams, renowned for his timeless appearance, reveals his secret.
“Staying hydrated is fundamental. These bottles represent more than just water; they’re a reminder that self-care can be joyful. My collaboration with evian and Humanrace will hopefully inspire people to embrace the small moments that contribute to our overall well-being.
“The ‘Fountain of Youth’ phrase on the bottle is designed to start conversations at the dinner table and reminds us of the fundamental role water plays in our wellness.”
Furthermore, Dawid Borowiec, Global Director at evian, echoes the statement of Pharrell Williams.
“evian, renowned for its real-life Fountain of Youth at its source in Evian Les Bains, has found an ideal partner in Humanrace. Born from Pharrell’s philosophy and his commitment to global well-being, Humanrace perfectly complements evian’s vision of joyful wellness.
“Together with this partnership, we aim to inspire people to prioritise their wellbeing in a way that is accessible and enjoyable to all.”
To breathe life into the concept of the Fountain of Youth, evian and Humanrace partnered with photographer and filmmaker Laura Jane Coulson. The captivating campaign assets celebrate inclusivity and being well. Set against Pharrell Williams’ uplifting track Joy, the campaign weaves themes of imagination, youth, and universal wellness.
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