Commerce carnival: Ministry’s mega discount campaign aims to slash living costs for Thai citizens

In a grand gesture to ease the cost of living for Thai citizens, the Ministry of Commerce is joining forces with over 300 manufacturers, wholesalers, retailers, and convenience stores to roll out a colossal discount campaign. Scheduled to kick off on December 15 and last until January 15, 2024, this initiative is considered a new year present to the public from the government.

This upcoming discount campaign is an extension of a similar endeavour that commenced on October 2, running until December 31. For this venture, the ministry collaborated with 288 business operators, who agreed to reduce prices on over 151,676 items throughout the country. This initiative was no small feat and led to a significant decrease in the cost of living, saving the public between 2-3 billion baht.

Wattanasak Sur-iam, Director-General of the Department of Internal Trade (DIT), anticipates that the upcoming price reduction program will be one of the most large-scale of its kind. It will encompass a broad spectrum of products, from food, beverages, and essential goods to agricultural products and services, assured the DIT chief.

“The department will keep a vigilant eye on 18 product categories, including instant noodles, fresh and canned foods, and medical appliances, to prevent price gouging.”

With the government’s unwavering commitment to lightening the financial burdens on the public, these price reduction initiatives have brought much-needed relief to many households across Thailand. As the countdown to the new year begins, the Thai public can look forward to starting 2024 with a little extra change in their pockets, thanks to these cost-cutting measures.

A local retailer participating in the program revealed he is looking forward to the rollout.

“The initiative is designed to make everyday essentials more affordable for everyone, and we’re proud to be a part of this large-scale effort to alleviate the cost of living.”

These initiatives are a testament to the government’s dedication to supporting its citizens. By collaborating with various business operators, they are ensuring that essential goods and services are accessible and affordable to all, a crucial step towards economic stability and prosperity.

The upcoming new year promises not just celebrations, but also a continuation of efforts to enhance the quality of life for the Thai public.