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TAT launches “White Vest” tourism campaign



PHOTO: Daily News

The Tourism Authority of Thailand this week launched its “White Vest” tourism campaign this week, based on intensive training to promote safety, hygiene and world class customer service at tourist spots throughout the country.

Those who pass the campaign will be awarded a white vest and a certified ID badge that they can wear to signify to all tourists, both foreign and domestic, that they are highly trained in customer service and safety and hygiene skills.

The TAT is starting the newest campaign with training beach vendors, including chair and bed vendors, across the country. Tourists will be instructed to look for vendors wearing the vest as this will signify they have passed the intensive training courses.

The Minister of Tourism and Sports says the initiative is the first effort to improve the Thai tourism sector in the post-Covid era, before the country fully reopens to international visitors. A TAT press release says:

“The campaign will target individual tourism businesses and workers in direct contact with tourists, such as retail vendors, beach chair renters, and parking providers, who have not been covered in previous tourism quality improvement campaigns.”

“Under this campaign, workshops will be arranged at key tourism destinations across the country, providing targetted businesses and workers training on general management, accounting, capital management, health and hygiene, and hospitality.”

The TAT hopes visitors and tourists who have previously lodged complaints or concerns about the customer service level at resorts will seek out those in white vests to ensure the best possible experience.

SOURCE: The Pattaya News


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  1. Kenneth Brewster

    Saturday, August 29, 2020 at 4:51 pm

    According to Collins English dictionary the definition of a vest is an undergarment worn on the top half of the body. Perhaps that is why they are not featured/visible in the photograph. Otherwise sounds like a good idea but please, lets have some clarity.

    • Max

      Sunday, August 30, 2020 at 1:54 pm

      Maybe you should read this instead:
      “a: a sleeveless garment for the upper body usually worn over a shirt
      b: a protective usually sleeveless garment (such as a life preserver) that extends to the waist
      c: an insulated sleeveless waist-length garment often worn under or in place of a coat”

  2. Bob Ume

    Sunday, August 30, 2020 at 7:59 am

    Important Thai people in a group photo with a big banners… Big ideas and a press release, then nothing happens, nothing. Seen it so many times.

  3. Jordan Leach-Berube

    Sunday, August 30, 2020 at 10:55 am

    What? A vest is an overcoat or jacket without sleeves. A sleeveless undergarment is a tank-top.

    • Toby Andrews

      Tuesday, September 1, 2020 at 12:08 pm

      Still it be someone to go to when a Thai has shortchanged the tourist.

  4. Mike

    Sunday, August 30, 2020 at 12:26 pm

    World class service would include speaking English properly and no Thai does.
    Even Vietnamese speak better English.

  5. M

    Sunday, August 30, 2020 at 3:19 pm

    In other news, Lazada report a huge jump in searches for “white vest”…..because that’s how effective that idea will be.

  6. TS

    Tuesday, September 1, 2020 at 10:25 am

    throwing yet another turd on the wall to see if it sticks?

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Jack Burton is an American writer, broadcaster, linguist and journalist who has lived in Asia since 1987. A native of the state of Georgia, he attended the The University of Georgia's Henry Grady School of Journalism, which hands out journalism's prestigious Peabody Awards. His works have appeared in The China Post, The South China Morning Post, The International Herald Tribune and many magazines throughout Asia and the world. He is fluent in Mandarin and has appeared on television and radio for decades in Taiwan, Mainland China, Hong Kong and Macau.

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