A Jewish Deli in Thailand and how it all started
PRESS RELEASE
London Beigel and Salt Beef Bar, which opened in the midst of the COVID-19 pandemic, has an intriguing origin story. The business was inadvertently started by its owner, who initially set out to learn how to cook healthy meals for her husband. She turned to YouTube for guidance and was so taken with the experience that her husband gifted her a cooking course at Dusit Thani College Pattaya in 2018.
At the college, she gained a wealth of knowledge, including recipes, food hygiene practices, and kitchen systems. Over time, she became more confident and adventurous with her cooking. One day, her husband asked if she could make Gefilte fish and potato latkes, traditional Ashkenazi dishes he had enjoyed as a child. The owner had never heard of them before, but with the help of her husband’s 93-year-old aunt and YouTube, she learned how to make them.
Despite the dishes not being perfect, the owner’s husband and his friend enjoyed them so much that they posted them on a local Pattaya Facebook group. This generated interest from other people, who asked if they could purchase the dishes. Soon after, the owner began making Salt Beef, which is similar to Corned Beef sold in the US.
Over the past 18 months, the owner has honed her skills with the help of her husband’s aunt and YouTube, learning about the history of Ashkenazi cuisine and perfecting her recipes. As a result, London Beigel and Salt Beef Bar now brings a taste of Jewish Deli cuisine to Thailand, offering a wide-ranging menu that includes traditional dishes. The brisket is brined for 14 days to create the tender and succulent Salt Beef, using a family recipe dating back over 100 years.
They offer homemade food made from scratch and provide delivery and collection options at their shop in Pattaya. Additionally, they also ship frozen and chilled food throughout Thailand. If you’re interested in ordering their delicious food, you can reach out to them at 0982234759 for delivery.
