Tourism News

Thailand tourism news, travel updates, visa policies, and destination highlights—stay informed on hospitality trends, cultural experiences, and major infrastructure projects. Get the latest from The Thaiger, your trusted source for Thailand travel news.

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  • Thailand aims for 40 million tourists and 3.5 trillion baht revenue | Thaiger

    Thailand aims for 40 million tourists and 3.5 trillion baht revenue

    The goal of 40 million international tourists and an ambitious revenue target of 3.5 trillion baht (US$ 98,348,390,000), as set by Prime Minister Srettha Thavisin, remains a tall order for this year, according to the Tourism and Sports Ministry. Still, the ministry plans to attract longer stays and increase spending through a range of measures, including soft power products, safety…

  • Nakhon Si Thammarat emerges as tranquil tourism haven amidst chaos in hotspots like Phuket | Thaiger

    Nakhon Si Thammarat emerges as tranquil tourism haven amidst chaos in hotspots like Phuket

    As Phuket, Pattaya, and Hua Hin battle with over-tourism, Nakhon Si Thammarat emerges as a tranquil one of Thailand’s favourite getaways. In the throes of over-tourism, Phuket, Pattaya, and Hua Hin are becoming synonymous with congestion, noise, and chaos. The serenity seekers are abandoning the ship, flocking towards the promise of silent travel, as revealed by Condé Nast Traveler. Amidst…

  • Amazing Muay Thai World Festival 2024 to come to Hua Hin | Thaiger

    Amazing Muay Thai World Festival 2024 to come to Hua Hin

    Hua Hin is poised to become the epicentre of Muay Thai madness from February 4 to 6, hosting the Amazing Muay Thai World Festival 2024 at the prestigious Rajabhakti Park. A spectacular celebration blending tradition and modernity, this festival promises to deliver a knockout punch of cultural richness and martial arts mastery. The Deputy Governor of Prachuap Khiri Khan, Komkrit…

  • Thai TV star reveals three sets of lucky numbers from lottery purchase on Instagram | Thaiger

    Thai TV star reveals three sets of lucky numbers from lottery purchase on Instagram

    Lottery enthusiasts are urged to enhance good fortune for themselves and their families to welcome the new year by paying respect at the Bangkok City Pillar Shrine. Good-humoured TV star Thongchai Thongkanthom, better known as Ping Pong, shared a photo of the three sets of lucky numbers that he got at the shrine with fans on his Instagram account @sindy_pwoong.…

  • Thai hotel sector sees pre-pandemic level investment surge | Thaiger

    Thai hotel sector sees pre-pandemic level investment surge

    Thailand’s hotel sector is undergoing a resurgence in investment mirroring pre-pandemic levels, with the boost being propelled by an increase in hotel conversions and an uptick in bank lending, because of a hopeful tourism market. The information is according to C9 Hotelworks, a hospitality consultancy firm. The firm’s managing director, Bill Barnett, reported an upbeat market and investment sentiment, thanking…

  • Royal Project Gastronomy Festival 2024 to tantalise taste buds at Siam Paragon | Thaiger

    Royal Project Gastronomy Festival 2024 to tantalise taste buds at Siam Paragon

    The Royal Project Gastronomy Festival 2024 is set to dazzle food enthusiasts at Siam Paragon. As it marks the 55th anniversary of the Royal Project Foundation and celebrates the auspicious sixth cycle birthday of His Majesty King Maha Vajiralongkorn, this culinary spectacle promises an indulgent journey into the realm of superfoods and regal delicacies. The festival, titled Vitality Life of…

  • Thailand launches safety initiative to lure back tourists | Thaiger

    Thailand launches safety initiative to lure back tourists

    In a bid to allure international tourists, the Tourism Authority of Thailand (TAT) rolled out its Thais Always Care project, a beacon of safety and hospitality in the heart of the famed Amazing Thailand campaign. TAT Governor Thapanee Kiatphaibool unveiled the initiative, underlining its core ethos – the Land of Care. “Thais Always Care is more than just a slogan,…

  • Koh Samui set for tourism boost with influx of cruise liner visits | Thaiger

    Koh Samui set for tourism boost with influx of cruise liner visits

    Surat Thani province’s popular resort island Koh Samui is expecting a significant boost in tourism this year, with 47 cruise liners set to dock and unload around 25,000 international travellers, according to the Tourism Authority of Thailand (TAT). As stated by Kanokkittika Kritwuthikorn, TAT’s director for Koh Samui, the majority of these tourists will be hailing from the United States, Europe,…

  • Easy e-receipt scheme may not boost Thai tourism says hotel association | Thaiger

    Easy e-receipt scheme may not boost Thai tourism says hotel association

    The recently introduced Easy E-Receipt scheme, aimed at boosting tourism spending by offering tax rebates, may fall short of its goal, according to hotel operators. Marisa Sukosol Nunbhakdi, Thai Hotels Association (THA) president, argues that the scheme might instead push eligible individuals towards purchasing consumer products. She highlighted that a significant number of hotels and airlines are yet to adopt…

  • Pattaya lands seventh spot on TripAdvisor’s top emerging destinations | Thaiger

    Pattaya lands seventh spot on TripAdvisor’s top emerging destinations

    The coastal city of Pattaya made a remarkable stride in the global travel sector by securing the seventh position in TripAdvisor’s esteemed list of the Top Emerging Destinations. The ranking was revealed yesterday and it is determined based on a multitude of reviews and ratings that have been submitted by the TripAdvisor community over the past year. The platform lists…

  • 2C2P expands merchant partnerships under Alibaba’s Ant Group to boost SMEs | Thaiger

    2C2P expands merchant partnerships under Alibaba’s Ant Group to boost SMEs

    Aiming to enable offline small and medium-sized enterprises (SMEs) to accept e-wallet payments from Chinese visitors, 2C2P (Thailand) has been expanding its merchant partnerships under Alibaba’s Ant Group. The global payment platform predicts a substantial rise in revenue, from 3.2 billion baht last year to a projected 3.7-3.9 billion by 2024, representing a growth of 30% over 2022. Piyachart Ratanaprasartporn,…

  • Thailand to boost tourism to drive economic growth | Thaiger

    Thailand to boost tourism to drive economic growth

    The Tourism Authority of Thailand (TAT) is on a mission to stimulate tourism, focusing on boosting revenue in 55 secondary provinces by a staggering 20%, aiming for a grand total of 91 million trips this year. This ambitious goal, however, falls short of the mark for key provinces. For the first nine months of the previous year, the 55 secondary tourism…

  • Em District sees retail growth amid economic uncertainty in Thailand | Thaiger

    Em District sees retail growth amid economic uncertainty in Thailand

    Despite the economic uncertainty, Em District, the retail operator, witnessed growth from high-spending customers at its three malls in the final quarter of 2023. The chief executive, Kriengsak Tantiphipop, confirmed that Thailand continues to attract foreign tourists, leading to increased footfall from both local and international visitors, particularly high-spending independent tourists. Kriengsak observed that while the influx of Chinese tourists…

  • CPN predicts 20% retail sales surge due to Chinese New Year and tax scheme | Thaiger

    CPN predicts 20% retail sales surge due to Chinese New Year and tax scheme

    Central Pattana (CPN), a SET-listed firm, is forecasting a 20% surge in retail sales for the first quarter, attributing the anticipated boost to the Chinese New Year festival and the Thai government’s Easy E-Receipt scheme. The company predicts a cash flow of 15 billion baht across all Central shopping mall branches. Nattakit Tangpoonsinthana, the chief marketing officer of CPN, expressed…

  • PM Srettha’s official visit to Chiang Mai aims to boost Thai tourism and tackle PM2.5 | Thaiger

    PM Srettha’s official visit to Chiang Mai aims to boost Thai tourism and tackle PM2.5

    Prime Minister Srettha Thavisin yesterday embarked on an official visit to Chiang Mai with a delegation to inspect key government policy projects such as transportation network systems, measures to tackle PM2.5 dust particles, and tourism promotion initiatives. During the three-day scheduled trip from January 10-12, PM Srettha encountered the renowned Lieutenant Somboon Banchamek, also known as Buakaw, who was training…

  • Pattaya City courts elderly Chinese tourists with square dance champions | Thaiger

    Pattaya City courts elderly Chinese tourists with square dance champions

    Pattaya City officials extended a warm welcome to the Chinese square dance champions on Tuesday, January 9, marking a strategic move to boost tourism and instil assurance for elderly Chinese tourists. It was Siwat Boongerd, Pattaya’s Deputy Permanent Secretary, who greeted the Chinese victors of the square dance contest during a ceremony at Pattaya Beach. This welcoming event was not…

  • PM Srettha seeks extension to visa-free countries list for Thai passport | Thaiger

    PM Srettha seeks extension to visa-free countries list for Thai passport

    Currently boasting entry to 34 nations without a visa, the Thai government is seeking to extend this list for Thai passport holders. In a recent Cabinet meeting, Thai Prime Minister Srettha Thavasin announced his pursuit of a much more powerful Thai passport that will extend the list of visa-free countries. Applauding recent expansions, including visa-free access to China, Russia, and…

  • Chinese tourists search for new experiences in Thailand | Thaiger

    Chinese tourists search for new experiences in Thailand

    Tourism Authority of Thailand (TAT) reveals that travel trends of Chinese tourists have shifted, no longer visiting Thailand in large tour groups. Data from the TAT and ATTA roadshow to China 2023 revealed a seismic shift towards independent and small-group travel, with groups of six to eight stealing the show. Nonglux Yooyendee, the director of TAT’s Shanghai office disclosed that…

  • Man warns not to touch glass globe under direct sunlight at temple in Phetchabun (video) | Thaiger

    Man warns not to touch glass globe under direct sunlight at temple in Phetchabun (video)

    A TikTok user posted a video warning others not to touch a glass globe at Wat Pha Son Kaew, Phetchabun province. The user, @supalack_laijaroen,posted: “Unexpected event at Wat Pha Sorn Kaew. Don’t accidentally touch the crystal ball like me, haha. (No drama, anyone who wants to try it out is welcome).” The young man in the video showed his burnt…

  • The White Lotus blooms with new A-listers for season 3 set in Thailand (video) | Thaiger

    The White Lotus blooms with new A-listers for season 3 set in Thailand (video)

    HBO‘s The White Lotus announced yet another stunning A-list cast for its highly anticipated third season set in Thailand. Parker Posey, Jason Isaacs, Leslie Bibb, Michelle Monaghan, Dom Hetrakul, and Tayme Thapthimthong are set to join the gripping comedy-drama, promising an explosive mix of talent and intrigue. Season one’s Natasha Rothwell is making a comeback, reprising her Emmy-nominated role as…

  • Hong Kong Kowloon City to host Songkran festivities and more to boost tourism | Thaiger

    Hong Kong Kowloon City to host Songkran festivities and more to boost tourism

    Hong Kong’s District Councils are on a mission to rejuvenate the city’s allure, unveiling a host of creative proposals to entice locals and tourists alike. Kowloon City District Council is taking the lead with an electrifying idea – the Kowloon City Thai Vibes with food and water-splashing carnival. Aimed at celebrating the Thai New Year, Songkran, the festivities promise an…

  • Thailand-China visa-free deal to boost Chinese tourist influx by 57% | Thaiger

    Thailand-China visa-free deal to boost Chinese tourist influx by 57%

    The visa-free arrangement between Thailand and China, effective from March 1, is predicted to cause a 57% surge in Chinese visitors this year, boosting the total foreign arrivals to 33 million. Analysts suggest this development offers an opportunity for investors to gradually accumulate travel stocks. Thai Prime Minister Srettha Thavisin announced the reciprocal visa-free scheme on Tuesday, January 2, following…

  • Pattaya targets 27 million tourists in 2024 with robust strategies | Thaiger

    Pattaya targets 27 million tourists in 2024 with robust strategies

    Thai government officials have set their sights on ambitious targets and goals to bounce back from the economic fallout caused by the Covid-19 pandemic restrictions in 2024. Pattaya, whose economy is heavily dependent on tourism, amounting to about 90%, was majorly impacted as it has not yet fully recovered to the 2019 levels, according to the Tourism Authority of Thailand…

  • Thailand’s tourism operators question 40 million visitors target | Thaiger

    Thailand’s tourism operators question 40 million visitors target

    The government’s ambitious target of attracting 40 million foreign visitors is viewed as daunting by Thailand tourism operators, considering factors such as high travel costs, diminished demand in big markets such as China and Russia, and competition from surrounding nations. Thanet Supornsahasrungsi, who heads the Association of Chon Buri Tourism Federation, pinpointed the stagnant Chinese market as a significant issue,…

  • LA orthodontist’s narrow escape from electrocution in Thailand | Thaiger

    LA orthodontist’s narrow escape from electrocution in Thailand

    When a Los Angeles-based orthodontist‘s dream Thai vacation took a horrifying turn, it shocked social media with her Instagram and TikTok followers expressing their concern and support. Dr Cara Hodgson, boasting a considerable online following of 25,500 on Instagram and 97,000 on TikTok, usually shares glimpses of her jet-setting lifestyle and dental tips. However, her recent revelation about a life-threatening…

  • Japan Airlines cancel 130 flights amid Haneda Airport runway repair | Thaiger

    Japan Airlines cancel 130 flights amid Haneda Airport runway repair

    Approximately 130 flights were cancelled today by Japan’s All Nippon Airways (ANA) and Japan Airlines (JAL) as the fallout from Tuesday’s accident at Haneda Airport continues to impact operations. The cancellation was necessitated after a collision between a JAL passenger plane and a Japanese coast guard plane at the airport. Reports indicate that one of Haneda Airport’s four runways remains…

  • 100% recovery predicted for Thailand’s hospitality sector | Thaiger

    100% recovery predicted for Thailand’s hospitality sector

    In an exclusive interview, Marisa Sukosol Nunbhakdi, the Thai Hotel Association (THA) President, shared her optimism about Thailand‘s tourism prospects, predicting a remarkable comeback from the pandemic’s impact by the latter half of 2024. “2023 saw Thai hotels at a 60% occupancy rate, down from the pre-Covid glory of 75% in 2019. However, with more flights to Thailand and a…

  • Phuket continues promotion as timeless destination to boost tourism | Thaiger

    Phuket continues promotion as timeless destination to boost tourism

    Championed by the Tourism Authority of Thailand‘s (TAT) local office, Phuket is set to continue its promotion as a timeless destination, void of an official low season. Director Lertchai Wangtrakuldee confirms this strategy following the significant triumph of last year when the resort province achieved its arrival and revenue targets ahead of schedule. By the end of November, the visitor…

  • Thailand’s tourism authority faces challenge to boost foreign arrivals | Thaiger

    Thailand’s tourism authority faces challenge to boost foreign arrivals

    With a significantly decreased budget from its 2019 benchmark, the Tourism Authority of Thailand (TAT) faces the daunting task of increasing foreign arrivals from 28 million in 2023 to 40 million in just a year. The drastic goal was deliberated on Tuesday when Chai Wacharonke, a government spokesperson, revealed potential plans to boost arrivals to this figure, spurred by new…

  • Russian upper class take over Phuket properties | Thaiger

    Russian upper class take over Phuket properties

    Phuket has become a playground for Russia’s wealthy elite, causing property prices to skyrocket by 15 to 20%. Amidst Thailand’s tourism boom and the aftermath of the Russia-Ukraine conflict, affluent Russians are making Phuket their long-term home, revealed Maetapong Upatising, president of the Phuket Real Estate Association. “Phuket’s allure lies in its world-class amenities, including an international airport, schools, golf…