Connect with us


TCEB, Phuket officials request hotels to participate in MICE database initiative

Legacy Phuket Gazette



PHUKET: Officials from the Thailand Convention & Exhibition Bureau (TCEB) are seeking help from private sector businesses and hotels in Phuket after coming up nearly empty handed in a search for information to build a Phuket database.

The information is required to sustain and promote MICE initiatives in Phuket and other provinces of Thailand. MICE, which stands for ‘Meetings, Incentives, Conferences and Exhibitions’, is aimed at diversifying the tourism industry to include ‘quality’ business travellers who visit Phuket to attend/organize professional meetings and conferences.

Phuket Governor Norraphat Plodthong, TCEB executives, TAT officers and several other officials attended a meeting organized at Phuket Provincial Hall on Wednesday to discuss problems that Phuket is currently facing and strategies to drive it toward becoming a ‘world-class’ MICE destination.

Of the five designated MICE cities in Thailand (the others being Bangkok, Chiang Mai, Pattaya and Khon Kaen), Phuket is currently ranked last.

“The main problem we are facing is building up our database. We are working on collecting information from hotels, restaurants and conventional halls in Phuket, but we are not receiving much of a response from them,” said Chuta Tharachai, senior manager of the Domestic MICE Department.

“As compared to Phuket, Khon Kaen has a much higher response rate, where we received information from more than 60 organizations. But in Phuket, only 15 hotels have helped so far. Before we move to the next step of our strategy, we need to fix this issue,” she added.

TCEB requires hotels to provide basic information about their properties, such as maximum number of people that could fit in a meeting hall, as well as the size and dimensions of the rooms. Each hotel has been provided a form to provide the required information.

“This information will be used to maintain a database containing all the key elements needed to boost Phuket’s position as a top-quality MICE city. Meeting planners or event organizers abroad will be able to search and match their criteria against what hotels and businesses in Phuket can provide,” said Dr Chuta.

“We can also use this data to show the government that Phuket is ready to tackle more MICE tourists and ask for a larger budget to drive MICE projects into action,” she added.

Dr Chuta said that many hotels and businesses see MICE as unnecessary because of the high revenues they already earn from tourism.

“Hotels already earn a lot from Phuket’s position as a tourism and leisure destination, so people wonder why they should have to join MICE initiatives at all. However, they need to understand that MICE will help enhance Phuket’s future economic growth,” said Dr Chuta.

“Many tourists travel to Phuket for business, but also want to reward themselves with a holiday. We believe that Phuket has what it takes to be a top-ranked meetings and events city,” she added.

Phuket Vice Governor Siwaporn Chuasawad has assigned the task of data collection to Phuket TAT officers.

“Simply being a business or leisure destination is not enough – we need something to complement these services and show the uniqueness of Phuket, such as food and cultural experiences,” says V/Gov Siwaporn.

The next meeting will be held on Wednesday, June 14, where officials will discuss progress on data collection as well as upcoming MICE strategies and projects.

— Phanita Jongathikitphaiboon


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand10 hours ago

Thailand News Today | Disease control amendment in the works; reopening delays | September 22

South11 hours ago

5 billion baht loss as birds’ nest producing swiftlets found dead

Crime11 hours ago

Ex-cop “Joe Ferrari,” other officers charged with violating discipline policy over suspect’s death

Sponsored12 hours ago

HOMA is now offering fully-serviced, affordable lifestyle apartments in Phuket Town.

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand11 hours ago

5 Pattani men arrested for allegedly posing as police officers to extort locals

World12 hours ago

Thai woman tricked into human trafficking in Dubai brought home safely

Phuket13 hours ago

Alleged cable thief busted in Phuket, accomplice possibly still at large

Join the conversation on the Thaiger Talk forums today!
Thailand13 hours ago

Thaiger Bites | Your Feedback and Comments! | Ep. 23

Guides13 hours ago

Bangkok’s best fresh markets to visit

Coronavirus (Covid-19)14 hours ago

Wednesday Covid Update: 11,252 new cases; provincial totals

World14 hours ago

Tesla stock dive costs Elon Musk $7 billion, World’s Richest Man title

Kanchanaburi14 hours ago

Kanchanaburi temple that served as a rehab closes amidst shocking abuse allegations

Coronavirus (Covid-19)14 hours ago

Post-Covid condition MIS-C afflicted 30 to 40 children, 1 death

Thailand15 hours ago

Morning Top Stories | New disease control law, Thai border patrol tightens security | September 22 |

Thailand15 hours ago

Manhunt underway for foreigner who allegedly prepared bread using his feet

Phuket15 hours ago

Burmese man arrested for rape and assault of Thai woman

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14 | Thaiger
Thailand1 week ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand7 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism7 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket7 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism7 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand7 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism7 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand8 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand8 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand8 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand8 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand8 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand8 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand8 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand8 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11