Connect with us


Siam Niramit opens in Phuket

Legacy Phuket Gazette



PHUKET: After six years in the making, the Siam Niramit Phuket theater is now staging its “Journey to the Enchanted Kingdom of Siam” art and culture show before packed houses of people who are taking advantage a limited-time, 399-baht-per-ticket promotional offer.

Last night, members of the Phuket media were treated to a complimentary viewing of the show, related attractions and a brief press conference by Siam Niramit CEO Pannin Kitiparapon.

Ms Pannin told the media that the company hopes to recoup its 2-billion-baht investment in the complex within five years.

She stressed, however, that the driving force behind the project was not purely financial, but rather to promote traditional Thai culture in the best way possible to foreign tourists, the primary target market.

Asked about the decision to invest in Phuket, she said part of the decision lay in the island’s uniqueness and global reputation as a holiday destination, as well as the fact that the average length of stay among foreign tourists here is five days, compared with just one in Bangkok where the company operates its flagship attraction.

As for competition with similar attractions, such as Phuket FantaSea in Kamala, she said her goal was simply to put on the best show possible and to increase the variety available to tourists.

“It’s like going to see a film at the cinema. After your first trip to the cinema you don’t say, ‘well, I’ve seen a movie now so I never need go to a cinema again’. In fact, there are many interesting genres to see and enjoy,” said Ms Pannin.

Asked by the Phuket Gazette whether the company would use a double-pricing strategy, Ms Pannin said ticket prices were the same for all regardless of nationality, but added that “tour operators bringing in large groups can squeeze us little bit” to negotiate price reductions.

Before the show, the press were invited to walk around other attractions at the facility, which included handicrafts and souvenir shops, a floating market and a “traditional village” featuring rural life in different regions of the country.

The media were treated to a buffet meal in one of the two restaurants at the cultural entertainment park, both with a view overlooking the nearby hillsides and the back courtyard where a variety of live entertainments were served up, much like appetizers to the 70-minute main show that gets underway at 8:30pm.

While workmen could be seen putting the finishing touches on some of the decor and the cavernous theater itself still smelled of fresh paint, the performers were clearly ready.

The show is divided into two acts, the first a highly-stylized depiction of rural life in each of Thailand’s four regions. The segment for the South, for example, is “South Sea Traders From Overseas”, which depicts Chinese silk merchants arriving at a traditional southern market in a junk to sell their silk.

In addition to wooden houses, replica sculptures and the like, the stage show also features a variety of live animals, including goats, chickens and elephants.

The show is an audio-visual spectacle, not high drama. A variety of choreographed sub-plots are played simultaneously – unrequited love, over-exaggerated haggling, jealous threats of violence and the like – but the impact on the viewer is more like being immersed in a music video than getting inside of the heads of any of the characters, whose stage lives are ephemeral indeed.

The second act, “Journey to the Heart of Siam”, focuses on the spirit world and starts out with a disturbing depiction of Hell before giving way to more ethereal acts featuring flying fairies, Kinnaree and a variety of other mythical creatures.

The stage is enormous, and the sets, lighting, sound, and special effects are world class.

The performance, with over 100 performers and 500 different costumes, lives up to its reputation as “Thailand’s Must-See Show”.

Normal ticket prices range from 1,300 baht to 2,500 baht, so expect long lines over the holidays as the company is offering a 399-baht tickets for December 28 to 30, and on January 2.

These seats are available on a first-come, first-served basis and must be paid for in advance at the ticket office between 10am and 4pm. No telephone reservations will be accepted.

For more information visit

— Stephen Fein


Want more Thailand news from the Thaiger family?

📱 Download our app on Android or iOS for instant updates on your mobile
📝️ Join the conversation on Thaiger Talk - discuss news & life in our Thailand forums
📧 Subscribe to our daily email newsletter
👍 Like/Follow us on Facebook
🔔 Subscribe to or Join our YouTube channel for daily video updates


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Tourism39 mins ago

TAT announces 1,500 travellers arriving in Phuket July 1

Coronavirus (Covid-19)3 hours ago

5 million Moderna vaccines for Thailand, half of expectation

Coronavirus (Covid-19)6 hours ago

Covid-19 round-up for expats 3: Are countries helping Thailand?

Phuket Sandbox July 1st


Thaiger is getting behind local businesses for the restart of tourism in July - up to 50% discounts across all advertising packages in June!

Join the conversation on the Thaiger Talk forums today!
Coronavirus (Covid-19)6 hours ago

Covid-19 round-up for expats 2: Will your country give a vaccine?

Coronavirus (Covid-19)6 hours ago

Covid-19 round-up for expats 1: Should you travel to Thailand?

Thailand6 hours ago

Thailand News Today | Lockdown for BKK? Demonstrations back on, Pathum Thani shooter arrested

Thailand6 hours ago

Myth busted: Drinking alcohol does not kill Covid-19 – VIDEO

Phuket7 hours ago

Power outages coming to Kathu, again

Tourism8 hours ago

List of countries by Covid-19 risk level, classified by Thailand’s DDC

Thailand8 hours ago

Legalised marijuana up next? Courts get closer to legalising kratom

Phuket9 hours ago

Phuket police raids nab suspects for allegedly having guns, drugs, kratom

World10 hours ago

Antivirus legend John McAfee apparent suicide in Spanish prison

Coronavirus (Covid-19)10 hours ago

Thursday Covid Update: 4,108 new cases; provincial totals

Coronavirus (Covid-19)10 hours ago

Bar girls in Pattaya arrested for allegedly violating Covid restrictions while live streaming

Protests11 hours ago

Gathering for 89th anniversary of constitutional monarchy

Thailand4 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism4 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket4 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism4 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand4 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism4 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand5 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand5 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand5 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand5 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand5 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand5 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand5 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand5 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand6 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8