Connect with us


Hotels hit back at “gouging” allegations

Legacy Phuket Gazette



Hotels hit back at “gouging” allegations | Thaiger

PHUKET: Room rates in major Phuket hotels, in US dollar terms, have fallen sharply between 1996 and 1998, claims the Southern Chapter of the Thai Hotels Association (THA), citing a survey it recently carried out. The THA conducted the survey to counter allegations that hotels had increased room rates by 30% to 50% to take advantage of high demand as record numbers of foreign visitors flooded into the island. Mark Van Ogtrop, general manager of the Dusit Laguna Resort Hotel in Cherng Talay, and the director of the marketing committee for the THA’s Southern Chapter, said the survey should put paid to claims that hotels were exploiting the demand for rooms by hiking prices. “Most hoteliers are responsible people and are not in the business for short-term gain. If they were exploiting the demand for rooms by increasing prices, that would send out bad signals and hurt their business in the future. It would also damage the reputation of Phuket.” The survey showed that between 1996 and 1998 there was a decrease of 25% in average room rates at seven leading hotels, in US dollar terms. The decrease between 1997 and 1998 was 11%. Most hotel room rates in Phuket will stabilize during 1999 and 2000, said the THA, though some hotels will continue to drop rates to encourage more guests. Hotels surveyed included the Dusit Laguna, Holiday Inn, Laguna Beach Resort, Le Meridien, Sheraton Grande Laguna Phuket, The Allamanda and The Chedi Phuket. “We are concerned that many people will believe that room prices in Phuket have become too expensive, so they will switch holiday destinations,” said Methee Tanmanatragul, general manager for the Kata Thani group and a member of the Southern Chapter committee. “We want to let potential visitors to Phuket know that this is not the case.” Khun Methee said the misunderstanding surrounding hotel price increases stemmed from the devaluation of the baht, which was floated against the US dollar in 1997. But he pointed out that as many as 90% of foreign visitors to Phuket book and pay for their hotel rooms in their home country, and in their own currency, before travelling to Phuket, so the currency fluctuations of the baht against the US dollar were not an issue. “They are still paying the same price in their own currency as they did two years ago before the baht was floated. In many cases, they are paying a lot less.” Mr Van Ogtrop said that during Phuket’s off-peak season, from April to October, room rates drop substantially. “During these months hotels lower their rates by up to 50%, making Phuket one of the best value-for-money holiday resorts in Asia. This is a factor that is often ignored.”


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Phuket2 hours ago

Phuket man finds 30 million baht surprise on beach: “whale poop”

Malaysia3 hours ago

Transgender who fled to Thailand faces extradition to Malaysia

Coronavirus (Covid-19)4 hours ago

Saturday Covid-19 Update: 11,975 infections, 127 deaths

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand20 hours ago

Thailand News Today | Nov 1 reopening proposed; arrest for “sexy” officer cosplay | September 24

Coronavirus (Covid-19)21 hours ago

Covid-19 UPDATE: Provincial totals, vaccinations and more

Coronavirus (Covid-19)24 hours ago

Contrary to Anutin, US says delivery of vaccines awaits Thailand

Join the conversation on the Thaiger Talk forums today!
Thailand1 day ago

Sunsets, ‘Farangs’ and Boring Charisma | Thaiger Bites | Ep. 25

Thailand1 day ago

CCSA approves reopening delay, state of emergency extension

Thailand1 day ago

Video of feet on bread appears to be from India, not Thailand

Thailand1 day ago

Thailand Top Stories | Thailand’s security council approves Emergency Decree extension | Sep 24

Coronavirus (Covid-19)1 day ago

Phuket Covid-19: 3 new deaths, 322 released from medical care

Malaysia1 day ago

Malaysia considers further re-opening to domestic tourism

Thailand1 day ago

Thailand Re-opening, Costs and challenges | Good Morning Thailand | Ep. 96

Weather1 day ago

Weather warning issued as tropical storm Dianmu approaches

Coronavirus (Covid-19)1 day ago

Education ministry to accelerate vaccination of over 200,000 teachers

Tourism3 days ago

Travel data to Thailand for 106 million people unprotected online

Economy5 days ago

Cuts to import duty on alcohol, cigars, part of plan to entice wealthy foreigners

Crime4 days ago

OnlyFans content creators arrested by Thai police on pornography charges

Thailand4 days ago

Party at luxury villa in Phuket raided, homeowner allegedly assaults police officer

Coronavirus Vaccines5 days ago

Doctors say cardiac arrest caused death of man given AstraZeneca booster shot

Tourism7 days ago

Local businesses say they aren’t profiting from Phuket Sandbox

Coronavirus (Covid-19)6 days ago

Covid-19: Detailed info on vaccinations, hospitalisations, and provinces

Thailand5 days ago

Around 20 people arrested at Koh Samui restaurant for drinking alcohol, gambling, playing pool

Thailand4 days ago

Bangkok re-opening Criteria, Thai Airways keeps Struggling | Good Morning Thailand | Episode 93

Bangkok4 days ago

Governor says Bangkok will only re-open when safe to do so

Phuket2 days ago

Police suddenly began raiding Patong bars selling alcohol

Crime3 days ago

Ex-cop “Joe Ferrari,” other officers charged with violating discipline policy over suspect’s death

Thailand5 days ago

Morning Top Stories | No approved October re-opening, Phuket easing restrictions | September 20

Phuket6 days ago

Phuket domestic travel rules need streamlining, officials discuss

Thailand4 days ago

Government warns that posting pornographic material is illegal following OnlyFans creator being questioned by police

Thailand2 weeks ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand7 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism7 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket7 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism7 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand7 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism7 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand8 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand8 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand8 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand8 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand8 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand8 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand9 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand9 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11