PHUKET: After seven months under construction, Gazette Mobile has today launched ‘Smart News’, a mobile information service focused on Phuket. The product is substantially different from any other mobile news model currently available in Thailand.
Subscribers to Smart News have the ability to choose both the frequency and nature of the information they wish to receive. There are three information packages, or “News Bags”, on offer – all priced at 39 baht per month, and all offering a ten-day free trial.
The first package, dubbed Front Page Headlines – Only, is tailored for people in a hurry and others who may not enjoy interruptions as much as some of the younger folks in the island’s cinemas and restaurants. Gazette Mobile promises that this package will deliver no more than two items a day, “some days: nothing”.
The package includes disaster warnings and other headline information with a potential impact on political stability and/or the economy.
The second option, titled General News – Editor’s Choice, provides for “two to four stories a day and maybe an event a week.” It also encourages the subscriber, if he or she doesn’t like the information provided, to flame the Gazette’s editor at Bad.Dog@PhuketGazette.Net
The third News Bag, General News Plus, offers “two to four NEWS headlines a day; a tip or two a week about upcoming EVENTS, nightlife, etc; plus the odd bit of hard core Queer.” Based on subscriber choices since the launch of Smart News, this is the package of choice.
For subscription information and other details about Gazette Smart News, click here.
Gazette Mobile is a joint venture of the Phuket Gazette, AIS, DTAC and True, in partnership with The Nation and Thailand’s largest English-language newspaper, the Daily Xpress.
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