Get vaccinated, win a cow: Chiang Mai district starts vaccine incentive campaign

A district in Chiang Mai has launched a campaign to help entice residents to get vaccinated against Covid-19… a chance to win a live cow. Each week for the rest of the year, the Mae Chaem district will give away a young cow. To enter the raffle, residents have to be vaccinate against the coronavirus.

Since the start of the win-a-cow campaign, the number of people registered for a vaccine has shot up from hundreds to thousands in just a few days, the district chief told Reuters. In Thailand, cows can be sold for around 10,000 baht.

“The villagers love cows. Cows can be sold for cash.”

In the town of 43,000 people, more than 4,000 people have been vaccinated against Covid-19, many of them priority groups including those over 60 years old and those with underlying conditions that put them at risk of a severe infection. Mass vaccinations nationwide will start on July.

SOURCE: Reuters