Connect with us

Business

Phuket Business: Google extending online reach for local businesses

Legacy Phuket Gazette

Published

 on 

PHUKET: Celebrating its inaugural year and 100,000 new businesses online, Google Thailand’s ‘Thai Businesses Go Online’ program (TBGO) has paved the way for the next stage in the evolution of an economically prosperous online ecosystem. Highlighting TBGO’s success, the IT and Marketing mega-icon’s country office reported that it has attracted more than 100,000 participants nationwide in a year – far exceeding its initial target of getting 50,000 Thai businesses online.

Pornthip Kongchun, program spokesperson and Head of Marketing for Google Thailand, expressed her gratitude: “We are delighted to celebrate this milestone which would not have been possible without the significant effort invested by our partners – the Office of SME Promotion, the eCommerce Association of Thailand, Dot Arai, Webiz, Thai Post and Kasikorn Bank.

Ms Pornthip went on to highlight that the top three participating regions are Central (Bangkok), North (Chiang Mai) and Northeast-Isaan (Ubon Rachathani) Thailand.

“This shows the reach and increased opportunity that going online gives rural businesses, connecting any business with customers who may never step foot in their stores. We’re committed to building a vibrant Thai online ecosystem and to partnering with Thai businesses through every step of their online evolution,” she said.

Of the 100,000 businesses, about 10,000, or 10%, were based in Thailand’s South, with just over 10% of these (about 1,000) based in Phuket, which was ranked fourth in the region behind Songkhla, Nakhon Sri Thammarat and Surat Thani.

Broken down by type of business, Phuket’s participants were dominated by retail with 31.3%, followed by services (18.6%), travel-tourism (13.2%), entertainment (9.1%), Business-to-business or B2B services (8.2%), real estate (5.8%), Food and Beverage (4%), education (3.6%), health (2.1%) and transport (2%).

This is compared to the entire Southern region as a whole with 47% being retail, followed by services (14.9%), entertainment (11.5%), B2B services (9.9%), tourism (7.4%), restaurant (3.6%), health (2.4%), real estate (2.2%) and offices (0.7%).

On a national scale it was retail, services, B2B services, entertainment, tourism and food/beverages representing the top five participating industries.

Despite the success of TBGO, there are still some bumps in the road ahead.

According to a recent study by the Electronic Transaction Development Agency (ETDA), 66% of small businesses say the number one challenge they face is the lack of expertise in promoting their products and services online, even though taking the first step by creating a website has on average increased their income and their customer base.

To address such a challenge, Google was pleased to announce the launch of “Google Trader”, a new choice to help Thai businesses connect with buyers in a vibrant local online marketplace.

The launch of Google Trader in Thailand is a complimentary addition to the TBGO program, giving Thai businesses a new choice as they continue their online evolution.

Google Trader helps buyers and sellers find each other on one simple platform, and being completely free to use, it also helps businesses promote themselves and gain access to greater economic opportunities.

Thailand is the first Asian market to launch Google Trader, with the firm recognizing the potential of the online ecosystem and the opportunity ahead for Thailand to contribute to regional growth as ASEAN prepares for an integrated economic community in 2015.

Through the on-going activities of the TBGO program and Google Trader, Google is helping to build a vibrant Thai internet that can contribute to Thailand’s continued economic growth and competitiveness while increasing quality Thai content online.

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

News1 min ago

Police bust gambling operations in Bangkok and Kamphaeng Phet

Best of48 mins ago

Chiang Mai’s 5 best eco-friendly hotels

Coronavirus (Covid-19)59 mins ago

‘Dark red’ curfews, interprovincial public transport ban possibly until Aug 31 – CCSA

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand2 hours ago

The Thaiger launches the ‘I Am Strong’ campaign

Chon Buri2 hours ago

Narcolepsy suspected as cause of car accident in Chon Buri

Best of2 hours ago

Top 5 hair salons in Bangkok

image
Join the conversation on the Thaiger Talk forums today!
Coronavirus (Covid-19)3 hours ago

Healthcare worker pleads with PM to set up “war room” to manage pandemic

Best of3 hours ago

The best backpacker hostels in Phuket

Politics3 hours ago

Official detained after spreading rumour of planned coup to oust PM

Business3 hours ago

Thai AirAsia suspends flights, cuts salaries as financial woes continue

Coronavirus (Covid-19)4 hours ago

Monday Covid Update: 17,970 new cases and 178 deaths

Phuket4 hours ago

Phuket sealed off from tomorrow in bid to curb virus spread, save sandbox

Coronavirus Vaccines4 hours ago

Bangkok vaccination centres shut down at weekend due to vaccine shortages

Thailand9 hours ago

Thailand conservation adds 17 rare Indochinese tigers this year

Pattaya10 hours ago

Man falls off 4th story roof only breaking arm and chin

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand7 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending