Business Buzz: Re-make marketing plans

PHUKET: We all know that social media marketing is popular, but how can we best use it for our business to increase awareness, grow our customer base, make more sales and improve profitability?

Targeting people using social media is easy if done correctly, but to be successful and get the best results, you need a blueprint to make sure everything works toward your goal.

Once you get established and have a successful operational plan, it makes it difficult for someone to catch up with the advantage you have built without having to put in a lot more energy or resources, so taking action first has its benefits.

Once you have analyzed your needs and what it is you are trying to achieve, then it is best to put it all down on paper and map out a step-by-step action-plan.

Over the next few weeks, we are going to review the steps that are crucial to building your business and helping create the right social media strategy for you.

The important factors to consider are the following: Who is your perfect target market? Are you building a database?

Can you automate your social media to get the best results and save time? How do you create a sales funnel and positive user experience for your customers? How are you promoting your sales funnel and is it successful? How can you track and test your results to get better performance?

Social media is not something to be afraid of. In fact, it should be seen as one of the greatest revenue producing opportunities your business has had in years.

Simon Wetherell is a social media expert, lawyer, best selling author and international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of social media. For more information, go to or call Simon on 095-085 3355.

— Simon Wetherell

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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