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Business Buzz: Re-make marketing plans

Legacy Phuket Gazette

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Business Buzz: Re-make marketing plans | The Thaiger
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PHUKET: We all know that social media marketing is popular, but how can we best use it for our business to increase awareness, grow our customer base, make more sales and improve profitability?

Targeting people using social media is easy if done correctly, but to be successful and get the best results, you need a blueprint to make sure everything works toward your goal.

Once you get established and have a successful operational plan, it makes it difficult for someone to catch up with the advantage you have built without having to put in a lot more energy or resources, so taking action first has its benefits.

Once you have analyzed your needs and what it is you are trying to achieve, then it is best to put it all down on paper and map out a step-by-step action-plan.

Over the next few weeks, we are going to review the steps that are crucial to building your business and helping create the right social media strategy for you.

The important factors to consider are the following: Who is your perfect target market? Are you building a database?

Can you automate your social media to get the best results and save time? How do you create a sales funnel and positive user experience for your customers? How are you promoting your sales funnel and is it successful? How can you track and test your results to get better performance?

Social media is not something to be afraid of. In fact, it should be seen as one of the greatest revenue producing opportunities your business has had in years.

Simon Wetherell is a social media expert, lawyer, best selling author and international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of social media. For more information, go to https://PhuketOnlineMarketing.com or call Simon on 095-085 3355.

— Simon Wetherell

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Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

The Thaiger

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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Domestic air passenger numbers double those of January

Maya Taylor

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Domestic air passenger numbers double those of January | The Thaiger
PHOTO: Vietjet

Passenger numbers on domestic flights within Thailand have doubled within a month, rising from 4,000 in January to over 10,000 this month. Having nearly recovered to pre-pandemic levels, domestic travel plummeted once more when Covid-19 resurfaced late last year.

Apirat Chaiwongnoi from the Department of Airports says 15 of Thailand’s 29 airports are now operating domestic flights, with more expected to follow. He believes the aviation sector will continue to recover further in the coming 6 months, bolstered by the national vaccine rollout.

Around 120 domestic flights a day are now operating, which is twice the number that were operating at the lowest point in the crisis. Prior to the resurgence of the virus in December, domestic passenger numbers had recovered to 30,000 – 40,000 a day, around 80% of pre-pandemic numbers.

The DoA says airports must continue to adhere to the Covid-19 hygiene measures put in place by the Health Ministry and the Civil Aviation Authority of Thailand.

SOURCE: Bangkok Post

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Coronavirus (Covid-19)

Samut Sakhon’s shrimp market to remain closed until February 15

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Samut Sakhon’s shrimp market to remain closed until February 15 | The Thaiger
PHOTO: Kom Chad Luek

Samut Sakhon’s Central Shrimp Market, the epicentre of Thailand’s recent wave of Covid-19, will remain closed until February 15. The market can reopen once the overall hygiene situation at the market and surrounding area has improved, according to the province’s disease control committee.

Local officials say the shrimp market needs to remain closed until the market structure and nearby residential facilities are inspected. People who violate the order face up to a year in prison and a fine up to 100,000 baht.

More than 12,000 people in the province have tested positive for Covid-19. The increasing number of infections is a result from the active case finding to contain the spread of the virus.

SOURCE: Thai PBS World | Thairath Online

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