Business Buzz: Five tips for content creation for your business

PHUKET: The first priority in marketing through social media is to decide what you want to achieve. Is it for people to find out about a new service; to get them to visit your Facebook page; to educate them on something unknown; to be funny; or to shock with facts; or just to create brand awareness?

Also think about where the content will be used.

ADD VALUE

Your post should be relevant to your audience and not always a sales pitch, as they will appreciate this and end up buying more from you in the end.

BUILD ENGAGEMENT

Get the reader emotionally involved. Make them interested, to know or want more, to care, or to take a stance. People will be more responsive if the message is relevant and important to them.

BE YOUR VOICE

When you create content, always use the same consistent voice of your brand. Don’t try and mix up different voices, as this is part of your brand personality and the reputation you want to create. Your brand voice could be funny, serious, caring, or crazy, and will depend on the industry you are in, and your own personality.The best thing is to be natural and honest.

HAVE CALL TO ACTION

This could be anything from asking them to like or comment; share with friends; go to your website; join your subscribers list; book or buy your product; or request a free session and so on.

The important thing is to clearly spell out what you want the reader to do. They are not mind-readers, so make it easy for them to understand what you want them to do.

Simon Wetherell is a social media expert, lawyer, best selling author and international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the Social Media industry.

— Simon Wetherell