Connect with us

Business

Business Buzz: Building your database

Published

 on 

PHUKET: This week, let me explain the biggest asset your social media marketing efforts will build for you: your database.

A marketing database is an electronic list of all of your potential customers, with as much relevant information as you can gather about them. Normally, this is combined with a platform that can be used to communicate automatically on a mass level, called an autoresponder.

Having people join you on Facebook, like your Facebook fan page and follow you on Twitter are all examples of activities that build your database. You can control and own some of these, but others are owned and controlled by third parties.

If you can, it is always better to own and control your own database.

People often cannot get their heads around the amounts of money that Facebook, YouTube, Twitter and other similar sites are worth – which is in the billions of dollars – because they are just a ‘web program’. Where the true value lies, and marketers understand this, is in the sites’ databases.

Facebook has a database of about 1.6 billion people, and Facebook knows a lot of very relevant information about them. That is why the site is worth so much; because of the potential revenue streams that can be accessed by utilizing this information.

An autoresponder allows you to collect people’s information, and then group and store it according to the marketing activities and goals you have in mind. You can then send out information about your product, special events, updates, bonuses and more to grow your sales and keep your customers loyal. This can be done automatically, which saves you considerable amounts of time.

Imagine that you own a restaurant, and that your restaurant is having a particularly quiet night. You could use social media and your database to contact everyone on your list and let them know that the first 20 people who come in that night will get a free dessert.

To get people onto your database, you should provide a reason or benefit for them to join. This can be done simply and cheaply, or you can build instant loyalty by creating a generous offer that people cannot refuse.

The next step is to organize your strategy so that you can create an engaging sales funnel and positive customer experience which in turn builds your database and converts it into sales.

We will cover this next time.

Simon Wetherell is a social media expert, lawyer, best selling author & international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of social media. For more information go to https://PhuketOnlineMarketing.com or call him on 095 085 3355. Follow him on social media – Twitter @SimonWetherell or @PhuketMarketing Facebook: SAWetherell or PhuketOnlineMarketing LinkedIn th.linkedin.com/in/simonwetherell/en

— Simon Wetherell

 

Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Air Pollution5 mins ago

For health reasons – Bangkok’s proposed congestion charge

Bangkok7 mins ago

As rain pours down on northern Thailand, Bangkok ups its canal drainage

Cannabis11 mins ago

Traditional Thai medicine clinics offering cannabis treatments in Thailand

Sponsored1 day ago

Segafredo Zanetti Coffee teamed up with Bangkok Airways and hosted “Bangkok Airways Surf Festival 2022”

Health1 hour ago

Fizz buzz – Will kratom drinks ever hit the spot?

Patong1 hour ago

Four suspects admit they assaulted US tourist in Patong

Hot News2 hours ago

Doctor’s “sorry, not sorry” attitude after alleged hit-and-run of students lands him in hot water

Join the conversation on the Thaiger Talk forums today!
Thailand2 hours ago

Police ignore cheating antics of drunk Bangkok cabbie

Pattaya2 hours ago

Third baby elephant of the year born at Pattaya garden

Thailand2 hours ago

Thai doctor warns against eating bats after ‘bat hunter’ sells for 100 baht per kilo

World3 hours ago

Kamala Harris visits South Korea a day after North Korea fires missiles

Events3 hours ago

Spartan Race to hit Phuket in November

Thailand3 hours ago

Thai woman says she will kill herself unless compensated

Pattaya4 hours ago

Free meals in Pattaya during Vegetarian Festival

Politics5 hours ago

No coup is being plotted in Thailand, insists Ministry of Defence

Environment5 hours ago

“Billy” murder suspect reinstated at Kaeng Krachan NP

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending