5 tips for a professional headshot

A professional headshot is more than just a photo – it’s an important tool for making a strong impression in the digital world. But if you’ve never had a professional headshot taken, the thought of getting one might intimidate you a little bit.

Here are five tips to help you capture a headshot that shows you in your best light and represents your personal brand.

1. Choose the Right Photographer

Start by choosing the right photographer. Not all photographers specialise in professional portraits, so it’s important to find someone who knows how to capture you in a way that highlights your best features while maintaining a polished, professional look.

Start by researching photographers who specialise in headshots or corporate portraits. Look at their portfolios to see if their style matches the image you want to project. Some photographers focus on dramatic lighting, while others prefer a softer, natural look. Make sure their approach aligns with your needs.

When reaching out to potential photographers, ask about their experience working with clients in your industry. This is especially important if you work in a specific field, such as finance or creative arts, where the style of the headshot might vary. For example, a professional in a corporate setting might need a more formal look, while someone in a creative industry might opt for something a bit more relaxed and artistic.

Don’t be afraid to ask questions about their process. Do they provide guidance on posing? Will they help you choose the best outfits? A good photographer will guide you through every step of the process to make sure you feel comfortable and look your best.

2. Consider AI Headshots

Over the past couple of years, AI headshots have become a popular option for those looking for a quick and cost-effective solution. There are now AI-driven platforms that can generate professional headshots from regular photos, saving you time and money.

If you decide to explore AI-generated headshots, be sure to choose the best AI headshot generator with good reviews. While it’s a convenient tool, you still want the result to look polished and professional (and not all AI headshot generators are created equal).

3. Dress for Success

What you wear in your headshot plays a big role in how professional you appear. Your clothing should reflect your industry and your personal brand. For example, if you work in a corporate environment, opt for something classic, like a suit or a blouse with a blazer. If you’re in a more creative field, you might choose something with a bit more personality, like a stylish jacket or a pop of colour.

Here are a few key tips when choosing your outfit:

• Avoid busy patterns: Solid colours tend to look best in headshots because they keep the focus on your face, not your clothing. Patterns can be distracting and may not photograph well.
• Choose the right colours: Opt for colours that complement your skin tone. Neutral colours like navy, grey, and black are always safe bets, but don’t be afraid to add a subtle touch of colour that aligns with your personal brand.
• Dress like you would for an interview: Your headshot is often the first thing people will see, so think about how you want to present yourself in a professional context.

Make sure your clothing is clean, wrinkle-free, and fits well. If you’re unsure what to wear, your photographer may also be able to provide suggestions based on your background and goals.

4. Prepare with Grooming and Styling Tips

In the days leading up to your headshot session, take some time to prepare. This will help ensure that you feel and look your best on the day of the shoot.

Here are some grooming tips to consider:

• Hair: Get a haircut a week or so before your session, so it looks fresh but still natural. Avoid making drastic changes right before the shoot, as it may not turn out the way you expect. Bring a brush or comb to the shoot for touch-ups.
• Skin: Hydrate your skin by drinking plenty of water in the days leading up to the shoot. On the day of, avoid using products that make your skin look shiny. If you wear makeup, keep it natural and avoid heavy applications.
• Shaving or trimming: If you shave, do it the morning of the shoot to avoid any stubble. If you prefer facial hair, make sure it’s neatly groomed.

5. Practice Good Posture and Posing

Once you’re in front of the camera, posture becomes crucial. Slouching or poor posture can make you look unprofessional or uncomfortable. Instead, sit or stand up straight, but remain relaxed.

Keep your shoulders back and down to give you an open and confident posture. Slightly tilt your chin forward and down. This helps avoid the dreaded “double chin” effect in photos. A forced or awkward smile can ruin an otherwise perfect headshot. Think of something that genuinely makes you happy or relax your face slightly to avoid looking too stiff.

If hiring a photographer, they will guide you with poses, but practising in front of a mirror beforehand can help you feel more comfortable.

Putting it All Together

A professional headshot can do a lot for you, in terms of landing a job, establishing a strong online reputation, or even just instilling self-confidence that you’re someone who deserves a seat at the table. By taking the time to create a professional headshot that you can be proud of, you’ll enjoy benefits for years to come.