Tourism
The China Bounce – are the Chinese packing their bags ready to come back to Thailand?
by Bill Barnett of c9hotelworks.com
The results of a comprehensive new survey of consumers in Mainland China’s first tier cities concludes that 53% of respondents would like to travel internationally sometime this year. Citing the opportunity, the most popular months for trips abroad for the remainder of the year are, specifically, August, October and December.
Thailand is one of the most impacted travel markets by Covid-19 in Asia. The country hosted 39.8 million international visitors last year with China accounting for nearly 11 million of those arrivals. The expanded Thai tourism, hotel and travel sector contributes between 12-15% of GDP to Southeast Asia’s second largest economy.
The newly released China Thailand Travel Sentiment Survey 2020, conducted in mid-April by C9 Hotelworks and Delivering Asia Communications, focuses on key demand factors in the country’s reopening of the tourism economy. A strong positive message from the research is that 71% of Chinese consumers said they would like to visit Thailand.
Using the China survey as a forecasting tool for the hotel industry, an interesting shift in a segment traditionally leveraged in the mass market is that 83% of potential visitors would choose independent travel versus a group tour. This leads into ‘what are the preferred booking channels for Chinese travellers to Thailand’? The top five in order are Ctrip (61%), Fliggy (16%), hotel websites (9%), Booking.com (5%) and WeChat (5%).
Another key insight of the report is breaking down destination preferences within Thailand. Respondents’ most popular holiday locations in order of popularity are Bangkok, Phuket, Chiang Mai, Koh Samui and Pattaya. Over 75% of demand was pinpointed in the top three destinations.
Anticipating the road to tourism recovery we expect Thailand’s reopening trajectory to initially be dominated by the domestic storyline but move quickly into inter-regional travel punctuated by the outbound China sector who are ready and willing to visit the country as demonstrated by the survey results.
Taking a forward-looking view of the impact of Covid-19 and dynamics at play for the remainder of the year, airlift is a critical enable of the travel sector as you can’t stay there if you can’t get there. A quick indicator of airline activity on Flightradar24 clearly reflects how China’s considerable regional and low-cost airline sector has gotten back into the air.
While undoubtedly there will be a lingering global fear factor for travellers in the wake of the virus outbreak, Thailand’s favourable door to door flying time and vast network of approved routes to the Mainland is a good start. Another is the appreciation of the Chinese Yuan against the Thai Baht. After reaching lows in Q3 and Q4 of last year, driven done by an economic slowdown and trade war, the currency has continued on an upward rise in 2020, which equates to greater value for Chinese tourists when they get to Thailand.
Rounding out the survey results, the demographics of travellers from China are changing.
“The new China traveller is younger, more independent and more digitally influenced than ever. Covid-19 has had a profound impact on travel consumer mindsets and this generation has a burning desire to experience the world and new digital strategies are needed to reach them.”
To download the China Thailand Travel Sentiment Survey, click HERE.
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59 areas in Bangkok are seeing excessive PM 2.5 dust ratings today as air quality is being described as moderate to poor. Din Daeng Road is being identified as the most polluted, according to the air4thai website of the Pollution Control Department. The amount of PM 2.5 dust is being measured at between 39 and 113 microns.
Din Daeng is also joining Bang Na-Trat highway in Bang Na district, Lat Phrao district and Sukhapibaan 5 Road in Sai Mai district in featuring PM10 dust in the atmosphere that is measuring between 54 and 155 microns.
Read more about Bangkok’s pollution today, and its causes, HERE.
The 59 areas that are considered polluted today are:
Hirunrujee sub-district, Thon Buri district
Kanchanapisek Road in Bang Khun Thian district
Bang Na sub-district
Song Khanong sub-district in Phra Pradaeng district
Din Daeng sub-district, Din Daeng district
Talat Kwan sub-district in Muang district of Nonthaburi
Omnoi sub-district in Krathumban district of Samut Sakhon
Paknam sub-district in Muang district of Samut Prakan
Bang Sao Thong sub-district
Khlong 1 sub-district in Khlong Luang district of Pathum Thani
Rama 4 Road in Pathumwan district
Intharapitak Road in Thon Buri district
Lat Phrao Road in Wang Thong Lang district
Din Daeng Road in Din Daeng district
Khlong Goom sub-district
Khlong Sam Wa district
Chom Thong district
Charunsanitwong Road in Bang Phlad district
Rama 2 Road in Bang Khun Thian district
Vibhavadi Rangsit highway in Din Daeng district
Sukhumvit Road in Phra Khanong district
Ratburana Road in Ratburana district
Rama 5 Road in Dusit district
Trimitr Road at Wongwian Odeon, Samphanthawong district
Rama 6 Road in Phya Thai district
Lat Phrao Road at Soi Lat Phrao 95 in Wang Thong Lang district
Rama 4 Road in front of Sam Yan Mitrtown, Pathumwan district
Narathiwat Road in Bang Rak district
Thung Wat Don sub-district
Rama 3-Charoen Krung Road in Bang Khor Laem district
Sukhumvit Road Soi 63 in Wattana district
Pattanakarn Road in Suan Luang district
Bang Na-Trat highway in Bang Na district
Pahonyothin Road at Kasetsart intersection, Chatuchak district
Don Mueang district
Sukhapibaan 5 Road in Sai Mai district
Nawamin Road in Bang Kapi district
Suan Sayam-Raminthra intersection in Kanna Yao district
Lat Krabang Road in Lat Krabang district
Seehaburanakit Road in Min Buri district
Liab Waree Road in Nong Chok district
Srinakharin Road in Prawet district
Ratchadapisek-Tha Phra Road in Thon Buri district
Charoen Nakhon Road in Khlong San district
Tha Phra intersection, Bangkok Yai district
Soi Nikhom Rodfai Thon Buri in Bangkok Noi district
Buddha Monthon 1 Road in Taling Chan district
Thawee Wattana Road in Thawee Wattana district
Aekkachai Road in Bang Bon district
Pracha-uthit Road in Thung Khru district
Samsen Road in Phra Nakhon district
Huay Khwang district
Khlong Toey sub-district
Ban Sue sub-district
Lat Phrao district
Thung Song Hong sub-district
Pahonyothin Road in Bang Khen district
Saphan Soong district
SOURCE: Thai PBS World
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Bangkok’s BTS skytrain maximum fare rate is being raised to 158 baht despite receiving backlash over the hike. The Transport Ministry is behind the calls for City Hall to stop the increase as it says it is too expensive for the average commuter who takes the BTS 2 times a day. Saksayam Chidchob, the Transport Minister, says other routes should be explored before increasing the costs for commuters.
“The Bangkok Metropolitan Administration should halt its policy on new BTS maximum fare and wait for other authorities to find proper solutions.”
The BMA and Transport Ministry were jointly appointed to set the fare’s ceiling in 2018, but it appears the BMA is now taking control of the new price hike. The BMA and Interior Ministry were previously responsible for granting concessions for the skytrain’s operation but the Transport Ministry is also part of the reviewing committee for extending the concessions and overall investments in the country’s mass transit system.
But deals are being made by the BMA that appear to ignore the Transport Ministry’s equal role in making decisions and the ministry says such actions are breaching co-investment laws. It isn’t the first time the BMA has made decisions without the Transport Ministry’s joint approval.
Before the new hike in fares, it previously extended concessions to the current Bangkok Mass Transit System in order to keep the fare ceiling at 65 baht. Now, making a new deal that would see passengers paying more than double in total fares across the skytrain system is being seen as pushing the envelope.
What is not clear is why the fares are being hiked when the country is suffering economically due to the Covid-19 pandemic. Even though the new maximum is set to rollout on February 16, Bangkok’s governor has offered to bring the new maximum down to 104 for a short period of time in consideration of the recent Covid outbreak.
But even increasing the fare to 104 baht is being widely opposed. The secretary-general of the Association for the Protection of the Thai Constitution says even the discounted rate is too expensive for daily commuters. And, the date for the discount ending has not been announced.
SOURCE: Bangkok Post
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Air quality around Bangkok this morning is awful. Partly due to the lack of wind to blow the smog out of the area. To the south of Bangkok, Samut Prakan and Samut Sakhon, the air quality is even worse with visibility on the ground cut to less than a kilometre. You would be well advised to reduce you activities outside on a day of high air pollution in the capital. The rating by airvisual.com is ‘unhealthy’.
Readings around the inner city vary between 190 – 220. Areas to the east, including around Suvarnabhumi Airport, are higher.
A lot of the smog and smoke is flowing down from the north and north east where plantation fires rage, mostly unenforced, this time of the year, from December to May. Farmers have been told, repeatedly, to avoid buying off the waste after harvests of corn, rice and sugar cane but officials have been disinclined to enforce the laws. Many of the farmers have long-term contracts with some of Thailand’s leading agri-business conglomerates.
Bangkok and the central region can expect many more months, especially as the temperatures rise throughout February, March and April and the winds remain low as the north-easterly monsoon weakens.
PHOTO: View across the Bangkok skyline from Sathorn this morning.
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