BTS, Jonas Brothers, Taylor Swift and Ariande Grande – winners at 2019 VMAS

2020 IFPI Global Recording Artist of the Year Award. In the past 8 years the IFPI Global Recording Artist of the Year Award has been given to Ed Sheeran, Adele, One Direction, and Taylor Swift and Drake. BTS are backed up by ARMY, their huge fanbase.

The power of ARMY. The IFPI represents the recorded music industry worldwide. It’s not a Grammy or a popularity vote. The award is calculated according to an artist’s or group’s worldwide performance across digital and physical music formats during the past year. Everything from streams to vinyl, CDs and downloads…. and covers their entire body of work. The award was announced last week at the culmination of the IFPI Global Artist Chart, which counted down the top 10 best-selling artists of the past year.

And it’s certainly been a great year for music… not so much for going to live concerts but we’ve certainly had a lot more time to listen to our favourite artists and stream their clips on YouTube.

The group that won this year, based on their pure sales, actually came second in 2018 and 7th in 2019, so it isn’t some statistical blip on the music radar.

The win also represents somewhat of a quantum shift in world music… the sort of thing that only happens once in a generation. Rather than the popular cross-over style shift represented by the George Gershwin’s Rhapsody in Blue in 1924, the brith of rock with Bill Haley in 1955 or the rise of British pop in the 1960s, personified by The Beatles, this year’s IFPI signals another generational milestone in tastes, method, world reach and engagement with fans.

In all the right-hand turns of the popular music genre, there has usually been a technological breakthrough that has accompanied them, or at least been a key aspect of their success.

In the case of the the Great American Songbook, the foundations of the pop music genre, it was the recorded record and the start of radio-as-entertainment in the 1920s that provided a method to reach a huge audience with the new sounds and tunes for the first time.

Then it was the 7” single that made music cheaper and easier to play, that revolutionised the radio music formats of the 1960s and provided the perfect vehicle of the British pop revolution to spread around the world.

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There was the original Covid-19 outbreak and lockdowns back in April and May in 2020, then again just before Christmas and New Year when the new clusters emerged in Samut Sakhon and the eastern coastal provinces, Patong’s nightlife was quiet enough, almost non-existent.

Now when the restrictions are lifted, Nimz will take you through Phuket’s famous nightlife spot Bangla Road, Patong Beach and Phuket Town. It’s quiet, but there are still clubs open and operating and ready to welcome you.

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Located in the heart of Bangkok City, Thailand. Just a few metres away from the Saphan Khwai BTS station, ‘DUMBO BKK’ offers a fine mixture of jazz, great food and original cocktails. Bringing you back to the urban tenors of the late 1940s – early 1950s, New York. Som, one of our new Thaiger Vloggers sneaks in, and brings us her impressions of the place. Let’s check it out!

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