Commerce experts predict Thailand’s consumer spending will hit 17 year high during New Year

Commerce experts predict that Thailand’s consumer spending will hit a 17 year high during the New Year period coming soon. The president of the University of the Thai Chamber of Commerce (UTCC) discussed the UTCC’s predictions at a conference on “Consumer behaviour and spending during the 2023 New Year Festival.”

The president, Thanavath Phonvichai, said the period is expected to generate over 103.04 billion baht (US$2.9 billion). This, he said, would be the first time since 2007 that consumer spending exceeded 100 billion baht.

A survey on consumer spending during the New Year was conducted on 1,345 respondents from December 9-16. The survey showed that 69.8% of respondents are likely to spend money on travelling and parties during the New Year period.

Consumers also tend to buy more luxurious goods during the New Year, the survey said. The most popular New Year gift was found to be a basket of healthy products.

Thanavath said that thanks to government stiumulus measures, Thailand’s economy is expected to grow by 0.1%-1% during the first quarter of next year.

However, 54.4% of respondents said the current economic situation impacts their spending during the New Year. 55.6% said they think about their debt when spending money.

The most popular region for tourists in Thailand during the New Year is the north, according to the adviser to UTCC’s council, Saowanee Thairungroj. Saowanee said…

“The north of the country seems to be the most popular region for tourists, followed by the northeast, especially from December 29 this year to January 2 next year.”

Meanwhile in Bangkok, Kasikorn Research Centre (KResearch) expects spending to be at around 30.9 billion baht (US$0.89 billion). This is up from 10.5% year on year following economic recovery from the Covid-19 pandemic, Nation Thailand reported. KResearch said that most respondents would set aside their budget only for the four-day-long New Year holidays (December 30, 2022, to January 2, 2023) due to uncertainty over rising product prices.

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Tara Abhasakun

A Thai-American dual citizen, Tara has reported news and spoken on a number of human rights and cultural news issues in Thailand. She holds a Bachelor’s Degree in history from The College of Wooster. She interned at Southeast Asia Globe, and has written for a number of outlets. Tara reports on a range of Thailand news issues.

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