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Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera

The Thaiger

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Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | The Thaiger

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Sony Thailand steps up its game with new smartphones introduced to compete offerings from some of the Chinese companies as well as Samsung and Apple. Sony have announced the new XZ2 Premium, which has one of the most remarkable cameras ever integrated into a smartphone.

The new phone boasts the world’s highest ISO 12800 sensitivity for video recording in a smartphone, as well as ultra-high sensitivity of 51200 for photos, enabling ultra-low-light capture previously only seen in interchangeable lens cameras (and with a bright live view-finder). It’s all thanks to the new dual sensor system in the Motion Eye™ Dual camera and AUBE™ fusion image signal processor which captures more than the human eye can see.

XZ2 Premium you can also film like the pros using its 4K HDR Movie recording and play it back in the palm of the hand on the 4K HDR display, showcasing favourite moments in crystal-clear detail and eye-popping colour and contrast. It’s the only smartphone to bring true professional camera quality plus a premium entertainment experience, all powered by the ultimate in processing power with Qualcomm® Snapdragon™ 845.

Satoshi Mekata, General Manager for Mobile Sales Division, Sony Thailand says, “We have taken a bold direction with the latest technology integrated into the camera of the new XZ2 Premium, for high sensitivity performance under all conditions. Under our concept of Camera to the Extreme, we are pleased to announce this is the world’s first ever smartphone to feature the new Motion Eye™ Dual camera working in harmony with AUBE™ technology, and together they ensure premium quality and crystal-clear detail”.

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | News by The Thaiger

Unprecedented camera capabilities

XZ2 Premium is the first ever smartphone to feature the new Motion Eye™ Dual camera, consisting of a black and white sensor for capturing clear contrast and the colour image sensor for accurate colouring in. Detail from both sensors is then processed by the AUBE™ fusion image signal processor in real time, enabling video recording with the highest ISO12800 sensitivity ever in a smartphone as well as ultra-sensitive performance of ISO51200 for photos. Its sensitivity with clean, noise-less images was previously only possible in interchangeable lens cameras.

With the Motion Eye™ Dual camera you can also express your artistic side – select Bokeh and see your shooting subject stand out from a defocused background. You can take timeless photos in monochrome with a smooth gradation between black and white. Its low light capability, as well as artistic effects, are available with a live view-finder for an accurate reflection of your shooting subject.

Motion Eye™ Dual camera also brings more professional features such as 4K HDR Movie recording so you can capture reality in incredible detail and true-to-life colour. You can record 960fps Super-slow-motion in HD or Full HD to make the most dramatic videos from passing moments with a state-of-the-art memory-stacked image sensor. XZ2 Premium also offers one of the best front-facing cameras on a smartphone, with its 13MP, 1/3.06” low-light sensor and display flash, you’ll get outstanding selfies in any light.

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | News by The Thaiger

Immersive viewing

Xperia XZ2 Premium has the ultimate display for a premium viewing experience with a huge spec consisting of 5.8” 4K HDR that’s 11% larger and 30% brighter than our previous 4K HDR display, so you can immerse yourself in your favourite movies and content in crystal-clear detail and eye-popping colour. Thanks to this display you can enjoy your very own 4K HDR content as it’s the only smartphone capable of both creating and viewing 4K HDR. Plus whether you’re watching a big blockbuster or a video on YouTube, XZ2 Premium uses Sony’s BRAVIA® TV technology, X-Reality™ for mobile to up-convert content to near High Dynamic Range (HDR) for more cinematic contrast, colour and clarity.

Not only can you see your movies with powerful realism, you can even feel them thanks to Sony’s brand new Dynamic Vibration System. The system analyses audio data and lets you feel the action in your hands, bringing movies, games and videos to life. XZ2 Premium creates a cinema-like audio effect when you’re sharing your favourite videos with your friends thanks to its powerful front facing stereo speakers. Featuring S-Force Front Surround, they’re our loudest Xperia speakers ever. Plus Sony’s audio expertise as always enables sound enhancing technologies for Xperia such Hi-res Audio, DSHEE HX and LDAC.

Sophisticated design

XZ2 Premium’s cutting-edge technology is packed into a fluid and elegant design. It has a 3D glass surface which surrounds the exterior, creating a seamless finish that’s comfortable to hold and easy to carry. With an exclusive glass and metal finish, it not only looks beautiful with a premium feel but is designed to be durable thanks to Corning® Gorilla® Glass 5 on both sides. Certified IP65/IP68, XZ2 Premium is also designed to withstand splashes and spills. It will be available in one contemporary colour finish, Chrome Black.

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | News by The Thaiger

Ultimate Performance to the Extreme

Enjoy industry-leading performance with the Qualcomm® Snapdragon™ 845 Mobile Platform, and with X20 LTE you get immersive user experiences at lightning-fast connection speeds (up to 1.2Gbps) with the second generation Gigabit LTE solution. For additional speed and efficiency XZ2 Premium has 6GB RAM.

XZ2 Premium is built to keep you going all day with its high capacity 3540mAh battery and Xperia’s useful battery features such as Smart Stamina and STAMINA mode. Plus Battery Care and Qnovo Adaptive Charging technology help the battery stay healthy to give you a longer battery lifespan. Qi charging is enabled to power up effortlessly and works with the new wireless charging dock (WCH20) and other compatible Qi chargers.

Availability

XZ2 Premium is available for pre booking from August 10-19, 2018 and it will be available in the Thai market from August 29, 2018 onwards at the price of 27,990 baht, offered in Chrome Black colour.

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | News by The Thaiger



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Business

Thai exports fall 5.7 percent in January, year-on-year

The Thaiger

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Thai exports fall 5.7 percent in January, year-on-year | The Thaiger

Thai export results have dipped for the third straight month, falling more than 5.65% compared to a year earlier. The fall was a lot bigger than expected, according to the Thai commerce ministry.

Shipments contracted 1.72% in December, compared to a year earlier as well.

January’s export drop was due to falling shipments of rice, gold, electronics and cars, according to the ministry. Digging into the numbers, exports to the US rose 8.3% in the first month of the year, compared to January 2018, but exports to China slumped 16.7%.

The strong Thai baht, Asia’s best performing currency this year, has increasingly hit exports, particularly rice orders.

Checking imports for the same period, and the numbers jumped surprisingly 13.99% year on year, after sliding 8.15% in December 2018. Analysts say the surge in imports was partly due to imports of arms and military weapons.

There was a trade deficit of $4.03 billion in January, compared with a forecast surplus of $320 million surplus. December 2018 had a $1.06 billion surplus.

But the ministry says they are still forecasting export growth of 8% for 2019 after a 6.7% increase last year.

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Business

Strong baht a concern for Thai hotel sector

Bill Barnett

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Strong baht a concern for Thai hotel sector | The Thaiger

by Bill Barnett

Thailand’s baht performance against Asian currencies in 2018, was unmatched, with the exception of the Japanese yen.

Commenting on the trend financial news Bloomberg have highlighted that in 2019, a further 4% in growth this year have it sitting at the top of the table.

Oddly, one of the underlying factors stimulating the baht’s appreciation is the recovery in tourism arrivals which has a double-digit impact on the country’s GDP.

While the elections remain a wild card on forward expectations, the reality is that the currency has not been hit like the Chinese yuan, which has been disrupted by a threatened U.S. China trade war and slowdown in its economy.

Despite higher than expected tourism numbers in 2018, hotel owners are cautiously optimistic on the prospects for the year.

In reality, despite rising prices for visitors, the economic climate is leading many property developers turning to hospitality assets as the real estate market remains volatile. The general view is that sustainable cash flow as part of their business mix is good and that tourism fundamentals remain strong.

Still, looking at nearby competitors such as Vietnam, which is rapidly growing from a cub into a tourism tiger, the issue of affordability is concerning. Currency swings remain a real and present factor in demand, so expect hoteliers to keep watching currency levels closely in 2019.

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Business

Thailand’s sponsorship market grew 19% – 2018

The Thaiger

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Thailand’s sponsorship market grew 19% – 2018 | The Thaiger

ASN (Asia Sponsorship News) has just released its Sponsorship Market Overview for Thailand 2018. Local agencies have had their say on the performance of the Southeast Asian sponsorship marketplace.

2018 was a robust year for Thailand’s Sponsorship market, growing 19% year-on-year to US$223.4 million (2017’s total investment was US$188.2 million) and making grounds on reaching its previous (outlier) market peak of US$247.8 million in 2015. Since 2015, the market had been creeping backwards to a recent low of US$187.2 million.

General market health -in GDP terms – for Thailand was generally positive. In November last year, the country forecast a slightly reduced GDP forecast in the mid-4% range for itself for the year.

Back to the Sponsorship market and the leading spending brands are as follows; the Top 10 includes the usual major players, but also some newcomers since ASN last analysed the market in 2016…

2018 (US$)
Toyota  11,749,000
Chang  10,347,050
PTT Petroleum  7,372,000
Singha  6,935,525
PTT Group  5,573,000
Tourism Authority of Thailand  5,532,000
Thai Beverage Plc  5,173,050
Adidas  5,075,000
Pepsi  5,065,000
Carabao  4,389,000

These 10 brands contributed almost 30% of the total investment in this Southeast Asian market.

In terms of the movers and shakers within the Top 10, versus 2016…

  • Toyota was 4th spending US$6.8 million
  • Chang was 1st with US$14.4 million
  • AIA was 2nd, Its dramatic fall caused by the cessation of its Thai Umbrella Football Club partnership, with the FAT, in 2017
  • Carabao and Adidas are newcomers for 2018

Then there are the broader market dynamics that moved the needle – across the various ways to slice ASN’s market data:

  • Platforms: Motorsports and Multi-sports outperformed (+98% and +103% respectively); while platform leaders Football (US$90 million in 2018) and Athletics (US$32 million) gained a healthy 23% and 15% respectively
  • Categories: Two of the Top 10 categories – Petrochemicals and Conglomerates – dipped into their budgets significantly in 2018 (+119% and +590% (!) respectively)
  • Genres*: Unsurprisingly, Content was the biggest mover with a 114% uplift. Events, the perennial Genre leader, gained 33% as well

Commenting on the market movements is eponymous Founder of Paul Poole (South East Asia) Company,  a marketing consultancy specialising in commercial sponsorship in Thailand says, “The 19% year-on-year increase in Sponsorship spending in 2018 is testament to a strong industry.”

“To see big brands and organisations such as AIA, King Power, Sports Authority of Thailand (SAT), Honda and Siam Cement Group falling off the list is somewhat of a surprise given their visibility in the marketplace and their sponsorship history.”

“However, it is refreshing to see new additions to the list such as Adidas. It speaks of a dynamic and ever-changing market.”

“Sponsorships have the potential to reach beyond short-term sales to build a brand’s identity. Brand strength contributes 60 to 80% to overall sales, making this benefit critical for sustained, long-term sales growth.”

Poole is convinced consistency is key to building brand awareness and companies like Toyota and Adidas are good examples of companies pushing through content on all platforms, especially social media.

Since brand ambassadors are now typically anyone sharing content – especially online via video content – brands are getting leverage from the increasing use of social media platforms across the world. And Thailand is one of the most gluttonous consumers of online content!

So the Thai market is in good health: let’s see if 2019 can sustain the growth.

To read more of the report click HERE.

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