Connect with us

Business

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera

The Thaiger

Published

on

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | The Thaiger

ADVERTISEMENT

Sony Thailand steps up its game with new smartphones introduced to compete offerings from some of the Chinese companies as well as Samsung and Apple. Sony have announced the new XZ2 Premium, which has one of the most remarkable cameras ever integrated into a smartphone.

The new phone boasts the world’s highest ISO 12800 sensitivity for video recording in a smartphone, as well as ultra-high sensitivity of 51200 for photos, enabling ultra-low-light capture previously only seen in interchangeable lens cameras (and with a bright live view-finder). It’s all thanks to the new dual sensor system in the Motion Eye™ Dual camera and AUBE™ fusion image signal processor which captures more than the human eye can see.

XZ2 Premium you can also film like the pros using its 4K HDR Movie recording and play it back in the palm of the hand on the 4K HDR display, showcasing favourite moments in crystal-clear detail and eye-popping colour and contrast. It’s the only smartphone to bring true professional camera quality plus a premium entertainment experience, all powered by the ultimate in processing power with Qualcomm® Snapdragon™ 845.

Satoshi Mekata, General Manager for Mobile Sales Division, Sony Thailand says, “We have taken a bold direction with the latest technology integrated into the camera of the new XZ2 Premium, for high sensitivity performance under all conditions. Under our concept of Camera to the Extreme, we are pleased to announce this is the world’s first ever smartphone to feature the new Motion Eye™ Dual camera working in harmony with AUBE™ technology, and together they ensure premium quality and crystal-clear detail”.

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | News by The Thaiger

Unprecedented camera capabilities

XZ2 Premium is the first ever smartphone to feature the new Motion Eye™ Dual camera, consisting of a black and white sensor for capturing clear contrast and the colour image sensor for accurate colouring in. Detail from both sensors is then processed by the AUBE™ fusion image signal processor in real time, enabling video recording with the highest ISO12800 sensitivity ever in a smartphone as well as ultra-sensitive performance of ISO51200 for photos. Its sensitivity with clean, noise-less images was previously only possible in interchangeable lens cameras.

With the Motion Eye™ Dual camera you can also express your artistic side – select Bokeh and see your shooting subject stand out from a defocused background. You can take timeless photos in monochrome with a smooth gradation between black and white. Its low light capability, as well as artistic effects, are available with a live view-finder for an accurate reflection of your shooting subject.

Motion Eye™ Dual camera also brings more professional features such as 4K HDR Movie recording so you can capture reality in incredible detail and true-to-life colour. You can record 960fps Super-slow-motion in HD or Full HD to make the most dramatic videos from passing moments with a state-of-the-art memory-stacked image sensor. XZ2 Premium also offers one of the best front-facing cameras on a smartphone, with its 13MP, 1/3.06” low-light sensor and display flash, you’ll get outstanding selfies in any light.

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | News by The Thaiger

Immersive viewing

Xperia XZ2 Premium has the ultimate display for a premium viewing experience with a huge spec consisting of 5.8” 4K HDR that’s 11% larger and 30% brighter than our previous 4K HDR display, so you can immerse yourself in your favourite movies and content in crystal-clear detail and eye-popping colour. Thanks to this display you can enjoy your very own 4K HDR content as it’s the only smartphone capable of both creating and viewing 4K HDR. Plus whether you’re watching a big blockbuster or a video on YouTube, XZ2 Premium uses Sony’s BRAVIA® TV technology, X-Reality™ for mobile to up-convert content to near High Dynamic Range (HDR) for more cinematic contrast, colour and clarity.

Not only can you see your movies with powerful realism, you can even feel them thanks to Sony’s brand new Dynamic Vibration System. The system analyses audio data and lets you feel the action in your hands, bringing movies, games and videos to life. XZ2 Premium creates a cinema-like audio effect when you’re sharing your favourite videos with your friends thanks to its powerful front facing stereo speakers. Featuring S-Force Front Surround, they’re our loudest Xperia speakers ever. Plus Sony’s audio expertise as always enables sound enhancing technologies for Xperia such Hi-res Audio, DSHEE HX and LDAC.

Sophisticated design

XZ2 Premium’s cutting-edge technology is packed into a fluid and elegant design. It has a 3D glass surface which surrounds the exterior, creating a seamless finish that’s comfortable to hold and easy to carry. With an exclusive glass and metal finish, it not only looks beautiful with a premium feel but is designed to be durable thanks to Corning® Gorilla® Glass 5 on both sides. Certified IP65/IP68, XZ2 Premium is also designed to withstand splashes and spills. It will be available in one contemporary colour finish, Chrome Black.

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | News by The Thaiger

Ultimate Performance to the Extreme

Enjoy industry-leading performance with the Qualcomm® Snapdragon™ 845 Mobile Platform, and with X20 LTE you get immersive user experiences at lightning-fast connection speeds (up to 1.2Gbps) with the second generation Gigabit LTE solution. For additional speed and efficiency XZ2 Premium has 6GB RAM.

XZ2 Premium is built to keep you going all day with its high capacity 3540mAh battery and Xperia’s useful battery features such as Smart Stamina and STAMINA mode. Plus Battery Care and Qnovo Adaptive Charging technology help the battery stay healthy to give you a longer battery lifespan. Qi charging is enabled to power up effortlessly and works with the new wireless charging dock (WCH20) and other compatible Qi chargers.

Availability

XZ2 Premium is available for pre booking from August 10-19, 2018 and it will be available in the Thai market from August 29, 2018 onwards at the price of 27,990 baht, offered in Chrome Black colour.

Sony’s new Xperia XZ2 Premium with ultra-high sensitivity dual camera | News by The Thaiger



Find local events and browse venues in Thailand with Thaiger Events, or post your own today.

Do you need help with your business? Are you searching for a new job? Or an employer looking to hire? Try Thaiger Jobs today.

If you have story ideas, a restaurant to review, an event to cover or an issue to discuss, contact The Thaiger editorial staff.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business

Government poised to cast tax net over online transactions

The Thaiger & The Nation

Published

on

Government poised to cast tax net over online transactions | The Thaiger

As the world continues its relentless move online, and away from traditional retail, governments are having to find new ways to track and tax online transactions.

The Thai Revenue Department is poised to cast a wider net over online vendors and other businesses that have been evading taxes. The National Legislative Assembly (NLA) is soon to approve amendments to the Revenue Code.

The amendment, which won 139 votes out of the 240-member NLA, will require banks and other financial institutions to report money transfers worth more than 2 million baht per recipient, per year, to tax authorities.

The Nation is reporting that the Deputy Finance Minister Wisut Srisuphan says the amendments will help the Revenue Department collect taxes for goods and services sold online, as sellers have been evading tax payment due to the use of electronic money transfers.

According to the proposed amendments, banks will have to report transfers totalling more than 400 transactions and worth over 2 million baht per year to the Revenue Department so authorities can investigate to see if these vendors paid taxes properly.

The Revenue Department had found it difficult to levy income and other taxes on e-commerce sites and online vendors due to a lack of information.

Most online vendors are individuals with no physical outlets, who sell their products via social and digital platforms. Buyers generally transfer money for the goods via banks’ electronic payment service, so authorities have found it difficult to follow up on tax collection.

According to the Revenue Department’s data, Thailand has 10.7 million citizens aged 30-39, of which 8.2 million are salaried workers, while the rest are self-employed. However, a large number of the self-employed do not pay taxes.

Thailand also has some 640,000 enterprises registered as ‘juristic persons’, of which only about 420,000 have filed tax returns.

But some NLA members are voicing opposition to the amendments, citing potential negative effects on other people, including NLA members, who themselves receive their meeting allowances via bank transfers.

Voraphol Sokatiyanuluk, an NLA member, said there were already other laws that empowered the Revenue Department to investigate tax evaders, so this amendment was unnecessary.

He added that the new requirements put additional burdens on financial institutions, as they will have to report transactions to the authorities.

ORIGINAL STORY: The Nation

Continue Reading

Bangkok

Co-working space – not just for start-ups

The Thaiger

Published

on

Co-working space – not just for start-ups | The Thaiger

PHOTO: HUBBA-TO co-working space in Bangkok

by Thanchanok Phobut | Senior Coordinator, CBRE Thailand

CBRE, an international property consultancy company, reveals that co-working space seems to be on the tip of everyone’s tongue these days. There was a time when no-one knew what the term “serviced office” meant or why someone would want such an option. But today, you can’t open a business publication without seeing an article about co-working. Most people think of co-working spaces as being a thriving hub of young latte-sipping, technology entrepreneurs, coming up with the next big idea that will make them multi-millionaires.

While there is an element of truth to this image, the end-goal for many co-working space operators is to change the way that companies, not just start-ups, source their office space. They want companies to pay for office space as a service rather than follow the traditional route of signing a lease, fitting out their own space, having an office manager maintain the premises and hiring their own employees for reception and administrative duties.

Co-working office operators usually offer companies their own private space. It is most common to be offered an office based on the size you will need to fit in a set number of desks. For example, if your company has four employees, your package offer will include a furnished closed office with four desks, 4 chairs and optional telecommunications equipment for four people (internet service, phone number and a telephone handset).

There is usually a common kitchen area and spaces to meet and mingle. Think of it like a five-star hotel, you’re not sharing a room, but you are getting a high level of service and amenities on the premises.

You usually have a short-term commitment, not signing a lease for years. The best deal is usually for a year or more, but you can lease your office for as short as one month. Starting and ending your relationship with an operator is most often quick and easy. Since the office is already outfitted and reception services provided, getting to work is much quicker than when you need to design your new space yourself or hire your own support staff.

“Competition in the space is red hot. As more and more offices pop up, the fight to achieve 100% occupancy is fierce. When shopping for your space, be sure to consider more than just price, as the services and reputation of your provider are just as important.

“If you do your homework, you’ll avoid the pitfalls of co-working space, such as unreturned deposits, unexpectedly thin walls between units or fees for things like coffee and copying that you didn’t expect. The great news is, changing providers is much easier than with traditional space,” states Mr. Nithipat Tongpun, Head of Advisory & Transaction Services – Office, CBRE Thailand.

According to a recent CBRE report on the New York City office market:

  • While traditional long-term leases are the preferred model for business and the foundation of the commercial office market, the rapid growth of third-party flexible space operators provides occupiers with a wide variety of options for leasing office space. Since 2013, when the expansion of third-party flexible space began to gain significant traction, the sector has averaged an annual growth rate of 22 percent.
  • There are strong indicators of user demand for the services of the third-party space providers. In fact, 75 percent of corporate occupiers anticipate including co-working or flexible space in their occupancy portfolio over the next three years.
  • Smaller users also continue to be an important part of the target market; as the flexible space footprint has grown in Manhattan, the amount of traditional leasing among tenants under 5,000 sq. ft. has dropped off by 42 percent between 2013 and year-end 2017, suggesting that these users are migrating to flexible space solutions.

In Bangkok, four large co-working space operators are opening in multiple locations. JustCo, Spaces, The Great Room and WeWork leased a combined total of 25,000 square metres of space in some of Bangkok’s best office buildings last year and they are still growing.

“I recently met Yvan Maillard, general manager of The Great Room‘s Singapore operation and he said that, in Singapore, 30% of his clients are late stage start-ups, 30 % are private investment family offices and 30% are mainstream corporates. In the case of corporates, they often lease co-working space as a stopgap before finding a larger permanent office for their expanding team,” said Mr. James Pitchon, Head of Research and Consulting, CBRE Thailand.

It is not only the way companies source their office space that is changing. Even those companies who continue to lease office space directly are changing the way that they use the space – having your own office or even your own desk is out of fashion – agile working is all the rage.

Mr. Nihipat added, “Companies are providing employees with a daily choice of environments from quiet space to a layout that enables teams to collaborate. Employees are expected to move around the office, depending on their tasks. The objective is to create a workspace that fulfills the employees’ needs in a high-quality environment, while minimizing the number of individual desks needed, effectively putting more people to work in less space.”

Globally and in Bangkok, the office market will continue to evolve and while traditional leases are yet to be seen as a thing of the past, CBRE expects more companies to provide agile working environments. CBRE also expects to see significant growth in the amount of co-working spaces provided by third party suppliers.

“This will mean an increase in the demand for high quality buildings with flexible, column free floor plates, technically advanced air conditioning and temperature control, as well as sufficient lift capacity to deal with higher rates of occupation density.

Many of the new generation of buildings currently under construction or being planned in Bangkok will have these features and we won’t be surprised to see more and more co-working spaces open their doors as companies weigh the real advantages of this option versus traditional space.

Co-working space - not just for start-ups | News by The Thaiger

Continue Reading

Bangkok

SHOW DC launches new 60,000 capacity outdoor SHOW DC Arena

The Thaiger

Published

on

SHOW DC launches new 60,000 capacity outdoor SHOW DC Arena | The Thaiger

Latest event space establishes SHOW DC’s positioning as the events venue of choice in downtown Bangkok with combined capacity of 90,000

Large scale events have a new stage in downtown Bangkok at SHOW DC, which has launched the biggest outdoor event venue in the city. Named SHOW DC Arena, the 120 million baht investment in a 31,790 sqm outdoor entertainment space that sits adjacent to the SHOW DC shopping centre, bolsters the retail complex’s event offerings which already includes multiple indoor and outdoor event spaces, and has more than 40 event days booked through Q2 2019.

The new open entertainment space can cater to a 60,000 pax capacity event with 1,000 car parking spaces, a rarity in central Bangkok.

“There’s huge demand for a large outdoor entertainment space in the centre of Bangkok, and SHOW DC Arena fulfils this need. Thailand’s events and entertainment industry is robust and we are seeing increased inquiries from organisers.

“SHOW DC Arena offers a large, flexible event space that can cater to upto 60,000 people and I’m confident that our downtown location in Rama 9 area, combined with the availability of parking spaces and free shuttle service to MRT Petchaburi station, will help make events even more accessible and attractive to attendees and organisers alike,” said Mr. Goh Soo Sing, Chief Executive Officer of SHOW DC.

SHOW DC Arena has already been chosen as the venue for several high profile events including the recent Chang Music Connection Musictropolis which Bodyslam and Potato headlined, and MAYA Music Festival 2018 on 8-9 December, which has a stellar line-up including global DJs, K-Pop and J-Pop superstars.

SHOW DC Arena can be booked in any combination with the 25,000 people capacity SHOW DC Oasis and 5,000 people capacity SHOW DC Garden to create an even larger outdoor event with a total capacity of 90,000.

In addition to offering the largest outdoor event space in the centre of Bangkok, SHOW DC also has numerous indoor spaces that can be used for many event formats, such as shows, product launches, parties, concerts, theatre performances and exhibitions. The large indoor Ultra Arena is a state-of-the-art performance arts theatre with VIP balcony seating and has a capacity to hold up to 1,000 attendees.

“Thailand’s events and entertainment industry is a significant economic generator for the country. Through SHOW DC Arena and our additional event spaces at SHOW DC, we are well positioned to support domestic and international event organisers, and will work with organisers and brands to make Thailand a strategic events hub in the region,” added Mr. Goh.

SHOW DC launches new 60,000 capacity outdoor SHOW DC Arena | News by The Thaiger

Continue Reading

The Thaiger Newsletter

Keep up with all the day’s news. Subscribe here.

The latest news and information from Thailand.

* indicates required

Trending