PHUKET: Founded back in 1996, Euro Creations, through its exclusive brand name products, is a leading player in high-end home furnishings in Thailand. It started as a niche player in the classical furniture business; the home furnishing company has a number of high-end brands under their banner, including Natuzzi, which has a store in the Häfele building opposite Phuket International Hospital.
Phuket Gazette: Why choose to open a branch in Phuket?
Phuket is a great hub for southern Thailand and we plan to take advantage of this to expand to Krabi and Surat Thani.
This area has diverse cultures and lifestyles. People who live on Phuket (both expat & local) understand what home and lifestyle is all about.
The property, real estate and hospitality markets on the island are growing. The growth of these markets and development of the economy help to increase demand in furniture.
Natuzzi is the only luxury European furniture brand in Phuket.
How is your product different to others on Phuket?
Every single piece of Natuzzi furniture is developed by our Natuzzi research center and made in Italy with the best quality material.
Natuzzi is the only luxury furniture brand on Phuket who install built-in innovation into a piece of furniture, like the sound chair (an egg-shaped chair with a built-in speaker), Brio (touch sensor adjustable sofa) and wave (sectional sofa with built-in speaker).
What type of things do you sell?
Natuzzi offers furniture for living rooms, dining rooms and home theaters, as well as home accessories like paintings, Murano glass vases, floor lamps and wall units.
What are your most popular sellers?
Natuzzi is most famous for its sofas. We have a sofa that can be turned into a bed by using a touch sensor. The sofas come in a variety of leather, depending on the preference of the owner and usage of the sofa. Most of all, each model can be customized to fit well with any home style. Natuzzi only uses leather from animals that are killed for the food industry. The animals are not killed for their leather.
Has the furniture market changed?
Yes. The size of furniture has changed to become smaller and smaller. Natuzzi and other brands under Euro Creations are not affected as much by this trend because most of our items are customized.
How do you market and brand Euro Creations?
Euro Creations are known as a real player in the luxury European furniture business. We do not have direct competitors because we offer: lifestyle, uniqueness, quality, and designer pieces. We market ourselves in the high-end furniture bracket.
We are partners with other luxury brands such as, Ferrari, Yafriro and Raimon Land. We only organize events in high-end properties.
We take care of our customers in the details because we do not have a large customer base.
Who tend to be your main buyers?
Local and foreigners who live in Phuket and nearby provinces. Also, projects that are looking for luxury European furniture with a modern style.
Do you mainly sell imported furniture over local? Why?
Euro Creations exclusively sells imported furniture because of our experience in the luxury market.
We offer exclusive options for home lovers who are looking for world class residences with unique style.
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