Connect with us


Moving away from the mass market



PHUKET: Founding member of the Phuket Real Estate Association (PREA) and president of Phuket-based developers The Onella, Sam Sethi, is a Phuket native and part of a successful family-run business on the island with a strong record in residential and hospitality development.

Over the past 20 years, Sam has focused on developing mixed-use commercial and residential properties that are a notch above the mass market, including Bangla Square in Patong; bungalows, restaurants and retail shops near Kata Beach Resort and Phuket Golf & Country Homes at Phuket Country Club.

In a recent interview with the Phuket Gazette, Mr Sethi discusses the emerging trend in central Phuket’s property market and gives his take on the kind of investors the island is destined to attract over the next decade or so.

Sam Sethi: Although Phuket’s property market has largely blossomed from a fertile bed of tourism-based industries – inevitably turning coastal areas into prime plots of real estate – reliance on the fickle mass tourism industry alone is not the way forward.

Instead, smart investors are now turning towards central Phuket as the ideal multi-purpose regional hub with much more stability than mass tourism, especially with the inevitable influx of commercial diversity in 2015 and beyond, with Thailand’s inclusion into the Asean Economic Community (AEC).

The goals of the AEC, in which Phuket already plays a significant role, is to create a single market and production base, a highly competitive economic region, equitable economic development and a region fully integrated into the global economy.

This makes now the best time to invest in order to capitalize on central Phuket’s growth in the years ahead. Like many of the island’s coastal areas, central Phuket is being defined as a luxury destination thanks to both government and private sector investment, such as the ongoing infrastructure improvement projects, and the massive investments by Thailand’s largest retail corporations, which are aimed at cashing in on the growing high-end lifestyle market.

This, in turn, brings more executive types from around the region to central Phuket on a long-term basis. They will need the convenience of a central location for their lifestyle needs, as well as accommodation of a certain standard, in private home-like living environments.

Central Phuket’s global-standard facilities such as international schools and hospitals also make it the perfect location to conveniently cover family and lifestyle needs.

As a local developer, we at The Onella have focused on a structure for long-term returns by developing prime locations that offer convenience and a certain level of exclusivity.

Our latest project, Privé 49, is a low-density residence comprising just seven floors with only seven condominium units on each floor with single corridor advantages and offering exclusive hospitality facilities and services right in the heart of Phuket, next to Makro and opposite Head Start International School.

Privé 49 is a combination of exclusive accommodation with a focus on privacy and high-quality hospitality to fit snugly in the central business district’s property niche. The residency has two types of large, secluded units: 42 units measuring 33.25sqm and seven units with 32.96sqm of living space – both fully furnished with a fitted kitchen and extra large en-suite bathroom – something not often considered in less exclusive condominiums.

There will also be a regular shuttle service to nearby stores and places of interest, secure parking and advanced security systems.

An additional investment opportunity/facility we are offering is Cafe 49, which is a separate cafe/restaurant with a garden attached to Privé 49, to provide a place for residents and non-residents to meet, drink, eat and have fun and fruitful times.

For more information about The Onella Co and Privé 49, visit, email: or call 095-079 7779.


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Crime55 mins ago

Thai paramilitary ranger kills two, injures one after row in bar

Indonesia1 hour ago

Unexplained plane mysteriously sitting in a field in Bali

Cannabis2 hours ago

Thailand getting high on cannabis boost to tourist economy

Sponsored1 day ago

BKFC THAILAND 3: Moment of truth set for September 3

Politics3 hours ago

Anupong: he and Prawit will leave government with PM Prayut

Tourism4 hours ago

Thailand’s economy grows but it still misses China’s cash

Thailand4 hours ago

Bars and clubs in Thailand proposed to open until 4.00 am | GMT

Join the conversation on the Thaiger Talk forums today!
Bangkok4 hours ago

Three bars shut down in Bangkok lacking licenses, Covid safety

Road deaths19 hours ago

UPDATE: Chon Buri police couldn’t find victim of car crash… on the back seat

Protests19 hours ago

‘Democracy Must Go On:’ Protestors have three demands for Thailand’s government

Thailand19 hours ago

Thailand News Today | Opposition to Thailand govt hosting former Sri Lanka president

Bangkok19 hours ago

Bangkok OAP arrested after slapstick armed robbery of gold shop

Phuket20 hours ago

Phuket officials say no human trafficking cases found in island province

Hong Kong21 hours ago

Hong Kong seizes 20 million baht of heroin hidden in Thai kickboxing pads

Crime21 hours ago

Nigerian and Vietnamese couple found dead linked to drug trade

Thailand21 hours ago

Thailand workers could earn over 100,000 baht in Saudi Arabia

Thailand11 months ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand1 year ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism1 year ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket1 year ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism1 year ago

Phuket Thai food treats you need to try | VIDEO

Thailand1 year ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism1 year ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11