Boat Pattana chases middle-class segment
PHUKET: Boat Pattana Co Ltd has announced a new 400-million-baht residential development in Chalong that aims to target middle-class families.
“We don’t think any other properties are really targeting this segment with a project concept like ours; they seem to have forgotten the importance of family space,” said Panupong Kritchanarat, chief executive officer (CEO) of Boat Pattana.
The daring move to start selling units at The Hideaway Valley Chalong comes as many property sectors outside of the luxury market in Phuket are struggling.
“Though the economy is quite slow right now, we believe that our customers will understand our sincerity in helping them create a home. We are confident that middle-class people working on the island will take advantage of this opportunity and choose us,” said Mr Panupong.
The 60 stand-alone housing units on 20 rai of land in Chalong will be located a few hundred meters from Chao Fa West on Yodsanee 2, providing both seclusion for the neighborhood and easy access to greater Phuket. Additionally, The Hideaway Valley Chalong will have a public park, clubhouse, fitness center and swimming pool.
The classic European housing will feature designs swinging between retro and vintage, in order to bring a little of ‘home’ to expats working in the tropics. House sizes will range from 200 square meters to more than 400sqm, with prices starting at 4.99 million baht and topping out at about 15mn baht.
“We want to present our customers with a new idea, a development that brings them back to the happy days when people gathered together as a family and spent precious time together,” said Niyom Boonmee, chief operating officer of Boat Pattana. “We want to create a place that draws on the idyllic memories of mum’s garden, dad’s garage and grandmother’s kitchen.”
The project is expected to take about 15 months to finish, which puts its completion at about the same time that construction for the Chalong Circle Underpass will be finished.
— Chutharat Plerin
Thailand Property FAQ
Can foreigners buy property in Thailand?
Yes. Foreigners can own condominium units freehold, as long as foreign buyers hold no more than 49% of the building's saleable area. Land cannot be owned directly by foreigners; houses are usually held through a 30-year lease — and since a March 2025 Supreme Court ruling, automatic “30+30+30” renewal structures are not enforceable beyond the first 30 years. Read the full foreign-ownership guide.
What is Thailand's 49% foreign quota?
In any condominium project, no more than 49% of the total saleable floor area can be foreign-owned. The quota applies only to condos — not houses, land or leaseholds — and popular buildings in Bangkok, Phuket and Pattaya can hit the cap. How the quota works in practice.
How much are property transfer fees in 2026?
The transfer registration fee is cut to 0.01% (from the standard 2%) and the mortgage registration fee to 0.01% (from 1%) for purchases where both the price and assessed value are 7 million baht or less — extended by the Cabinet on June 30, 2026. On a 6-million-baht home that saves around 120,000 baht. Who qualifies for the cut · Standard fees & who pays what.
Is it better to rent or buy in Thailand as an expat?
It mostly depends on your time horizon: for stays under roughly five years renting usually wins once transfer costs and resale friction are counted, while longer stays can favour buying — especially with 2026's reduced fees. The rent-vs-buy maths for expats.
How much does property cost in Thailand?
A little over 2 million baht buys a freehold one-bedroom condo in central Chiang Mai — the same budget covers only a studio in Bangkok's CBD. Prices vary sharply by region and city. Average prices by region, and what they buy you.
What taxes do property owners pay in Thailand?
Owners pay the annual land and building tax, and rental income is taxable; buyers and sellers split one-off costs like transfer fees, stamp duty or specific business tax depending on the deal. The go-to guide to Thai property taxes.
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