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BTS release their first all-English track ‘Dynamite’, and it’s a disco bop!

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BTS release their first all-English track ‘Dynamite’, and it’s a disco bop! | Thaiger

The world’s most popular music group, BTS, have released their most anticipated track since the septet launched back in 2013. Really… most anticipated? Well, the song’s retro-vibed bop has obliterated the record for the biggest YouTube premiere, looking almost certain to eclipse the 100 million view mark in 24 hours.

BTS’s long struggle to the top of, firstly South Korea’s competitive K-Pop market, then the world’s pop industry, has been in the Korean language, peppered with a bit of English. So how can they become kings of the pop world singing mostly in Korean?

(‘Dynamite’ video below)

Despite the performances being almost entirely sung in Korean, the group has already matched The Beatles’ record of 3 consecutive #1 albums on the Billboard Album Chart within a single year. But they’ve never scored a #1 in the Billboard singles chart. “Dynamite” might change that with the 7 members dusting off the mirror ball and flares for this disco bop.

RM, Jin, Suga, J-Hope, V, Jimin and Jungkook have explored just about every genre over their 7 year career and have been continually asked about when they are doing a full English-language track. A few of the members have collaborated with other artists to do some English tracks in the past but this is the first full English release as the entire BTS ensemble.

The group has clawed their way to the top of the pop world in a true rags-to-riches story, really catalogued over the years by weaponising the social media space and taking a different tack from the well-oiled music industry formula.

BTS, along with fellow K-Pop girl group Blackpink, hold most of the recent records for the most YouTube uploads within 24 hours. Their April 2019 collaboration with Halsey “Boy with Luv” reached 74.6 million views in its first 24 hours. “Dynamite” is sure to top this list again and set another record.

BTS release their first all-English track 'Dynamite', and it's a disco bop! | News by Thaiger

Even though the band has amassed an astonishing world following, despite their songs being mostly in Korean, “Dynamite” targets the global pop market with a retro-styled bob.

The septet, which launched in 2013 with the almost unknown production company “Big Hit Entertainment”, with the song “No More Dream”, were the first K-pop group to debut at No. 1 on Billboard’s Hot 200 in 2018. Their 2019 album “Map of the Soul: Persona” topped the Nielsen charts in physical sales for the year and they performed at the 2020 Grammys with Lil Nas X. In their seven years, they’ve released more than a dozen albums and EPs.

Even their 29 second teaser video for the new single has amassed over 50 million hits on YouTube. You can see more of their 7 years of pop history HERE.

The new video amassed 20 million views in its first hour online! Here it is…. try not to dance.

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1 Comment

1 Comment

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    simon

    Friday, August 21, 2020 at 10:39 am

    BTS are utter crap

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World

Is this the next big change in pop music? The winners of the IFPI Global Recording Artist of the Year Award, BTS

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Is this the next big change in pop music? The winners of the IFPI Global Recording Artist of the Year Award, BTS | Thaiger

2020 IFPI Global Recording Artist of the Year Award. In the past 8 years the IFPI Global Recording Artist of the Year Award has been given to Ed Sheeran, Adele, One Direction, and Taylor Swift and Drake. BTS are backed up by ARMY, their huge fanbase.

The power of ARMY. The IFPI represents the recorded music industry worldwide. It’s not a Grammy or a popularity vote. The award is calculated according to an artist’s or group’s worldwide performance across digital and physical music formats during the past year. Everything from streams to vinyl, CDs and downloads…. and covers their entire body of work. The award was announced last week at the culmination of the IFPI Global Artist Chart, which counted down the top 10 best-selling artists of the past year.

And it’s certainly been a great year for music… not so much for going to live concerts but we’ve certainly had a lot more time to listen to our favourite artists and stream their clips on YouTube.

The group that won this year, based on their pure sales, actually came second in 2018 and 7th in 2019, so it isn’t some statistical blip on the music radar.

The win also represents somewhat of a quantum shift in world music… the sort of thing that only happens once in a generation. Rather than the popular cross-over style shift represented by the George Gershwin’s Rhapsody in Blue in 1924, the brith of rock with Bill Haley in 1955 or the rise of British pop in the 1960s, personified by The Beatles, this year’s IFPI signals another generational milestone in tastes, method, world reach and engagement with fans.

In all the right-hand turns of the popular music genre, there has usually been a technological breakthrough that has accompanied them, or at least been a key aspect of their success.

In the case of the the Great American Songbook, the foundations of the pop music genre, it was the recorded record and the start of radio-as-entertainment in the 1920s that provided a method to reach a huge audience with the new sounds and tunes for the first time.

Then it was the 7” single that made music cheaper and easier to play, that revolutionised the radio music formats of the 1960s and provided the perfect vehicle of the British pop revolution to spread around the world.

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Tourism

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

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Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO | Thaiger

There was the original Covid-19 outbreak and lockdowns back in April and May in 2020, then again just before Christmas and New Year when the new clusters emerged in Samut Sakhon and the eastern coastal provinces, Patong’s nightlife was quiet enough, almost non-existent.

Now when the restrictions are lifted, Nimz will take you through Phuket’s famous nightlife spot Bangla Road, Patong Beach and Phuket Town. It’s quiet, but there are still clubs open and operating and ready to welcome you.

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Bangkok

DUMBO the rooftop bar in Bangkok, a hidden gem | VIDEO

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DUMBO the rooftop bar in Bangkok, a hidden gem | VIDEO | Thaiger

Located in the heart of Bangkok City, Thailand. Just a few metres away from the Saphan Khwai BTS station, ‘DUMBO BKK’ offers a fine mixture of jazz, great food and original cocktails. Bringing you back to the urban tenors of the late 1940s – early 1950s, New York. Som, one of our new Thaiger Vloggers sneaks in, and brings us her impressions of the place. Let’s check it out!

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