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Top Asian sports brands & events recognised at 2017 SPIA Asia Awards




A successful 3rd SPIA Asia – Asia’s Sports Industry Awards & Conference came to a close with a black-tie Awards Gala Dinner with , Mr Nattavuth Ruengves, Deputy Governor for Elite Sports and Sports Science of Sports Authority of Thailand and Mr. Somyot Poompunmoung, President of the Football Association of Thailand and more than 400 VIP guests in attendance, gathered to celebrate the best-of-the-best in Asia’s sports industry at Centara Grand & Bangkok Convention Centre at CentralWorld.

Attended by global sports agencies, governing bodies, international sports federations, global and Asian brands, event organisers and industry suppliers, the Awards Gala followed the two-day “The Business of Sports – Asia’s Sports Industry in the Fast Lane III” conference which saw presentations and panel discussions from 35 leading sports experts and influencers from around the world as well as the presentation of the English Premier League Trophy by former Chelsea FC player and Club Ambassador Paulo Ferreira, and the Bundesliga Trophy by FC Bayern Munich.

Having received almost 400 SPIA Asia award submissions from 47 countries in 23 categories (17 Asian categories and six Thailand categories), the Awards Committee Members and the independent judging panel consisting of 27 high profile industry experts diligently scored Bronze, Silver and Gold winners in each category.

“The standard of award submissions and competition has been exceptionally high this year. Having started with almost 400 entries, all were subject to a fair and transparent judging process that culminated with thorough appraisals by a panel of 20 experts. In many categories the scoring was extremely close and the Bronze, Silver and Gold winners announced at the SPIA Asia Awards Gala should be very proud of their achievement,” commented Mr. Eric M. Gottschalk, CEO of MMC Sportz Marketing LLC, organizer of SPIA Asia – Sports Industry Awards & Conference 2017.

Sharing the limelight with global sports properties such as the Formula 1 Rolex Australian Grand Prix, BNP Paribas WTA Finals Singapore presented by SC Global, La Liga, or Badminton World Federation are many homegrown Asian brands and events, underscoring the depth and professionalism of Asia’s rapidly growing sports industry such as The Music Run or the Red Bull Air Race World Championships 2017. The pubic voting category for ”Best Sportswear Brand” resulted in over 30,ooo online votes for 33 brands with ADIDAS bagging “Gold” with receiving a staggering 45% of all the votes.

Founded and Organised by MMC Sportz Marketing LLC, SPIA Asia is endorsed and supported by Thailand’s Ministry of Tourism and Sports, the Sports Authority of Thailand and the Tourism Authority of Thailand, and is the premier conference and awards platform, and a must attend event for Asia’s sports industry.

“Showcasing two of the biggest football league trophies in the world at SPIA Asia this year was very special and is a sign of the importance of sports in the region and of SPIA Asia to the industry. In addition to recognizing the industry’s best sports businesses and brands, at the core of SPIA Asia is the desire to support and grow the industry, and to also give back.

Working with Helping Hands we raised USD5,000 for the AFC Dream Asia Foundation through the sale of sports memorabilia at SPIA Asia to support a dedicated CSR project in Thailand which will be administered by the Asian Football Confederation (AFC) in close coordination with the Football Association of Thailand (FAT),” added Mr. Gottschalk. “This years event has been a tremendous success and we are looking forward to announcing the 2018 host city before the end of December.”

Top Asian sports brands & events recognised at 2017 SPIA Asia Awards | News by Thaiger



Best International Sporting Event sanctioned by an International Federation

Gold: Australian Open 2017

Silver: WGC-HSBC Champions

Bronze: Formula 1 Rolex Australian Grand Prix

Best Global Sports Organization Operating in Asia

Gold: Badminton World Federation

Silver: Spartan Race Inc.

Bronze: UFC (Ultimate Fighting Championship)

Best Sports Tourism Destination of the Year

Gold: Funtastic Subic Bay

Silver: Visit Victoria

Bronze: Amazing Thailand

Best Football Organization of the Year recognized by the Asian Football Confederation (AFC)

Gold: Arabian Gulf League (AGL)

Silver: J-League

Bronze: Football Association of Thailand (FAT)

Best Live Experience at a Sporting Event

Gold: HSBC Women’s Champions

Silver: BNP Paribas WTA Finals Singapore presented by SC Global

Bronze: VISA Football Night

Best eSports Event of the Year

Gold: ESL One Genting

Silver: Rifts Rivals – Red Rift

Bronze: Manila Masters 2017

Best Extreme Sports Event of the Year

Gold: Red Bull Air Race World Championships 2017 – Abu Dhabi

Silver: Red Bull Cliff Diving World Series 2016 Finals

Bronze: Spartan Race

Best Mass Participation Event of the Year

Gold: Standard Chartered KL Marathon

Silver: Sina 3×3 Golden League Basketball Tournament

Bronze: Cobra Ironman 70.3 Philippines Asia Pacific Championship

Best Sports Marketing Agency of the Year

Gold: Lagardère Sports

Silver: IMG

Bronze: Mediapro Asia Pte Ltd

Best Sports Digital Platform of the Year

Gold: Standard Chartered KL Marathon App

Silver: Sina Sports

Bronze: FourFourTwo

Best Sponsorship of a Sport, Team or Event (above USD 250,000.00)

Gold: Manchester City FC by UBTECH

Silver: VISA Football Night

Bronze: HSBC Hong Kong Rugby Sevens

Best Sponsorship of a Sport, Team or Event (below USD 250,000.00)

Gold: Sunriser Hydearbad & Allied Blenders & Distillers Association

Silver: Subic Bay Metropolitan Authority

Bronze: Daman’s ActiveLife Color Run

Best Integrated Marketing Campaign for a Sports Event

Gold: Formula 1 Rolex Australian Grand Prix

Silver: VISA Football Night

Bronze: BNP Paribas WTA Finals Singapore presented by SC Global

Best Sports CSR Initiative of the Year

Gold: 2017 Xiqiao Mountain Blind Half Marathon

Silver: Cityzens Giving

Bronze: Nepal Earthquake Relief Program- AFC School Rebuilding Project

Best Youth Development Program of the Year

Gold: The Daman Future Champions Programme (DFCP)

Silver: Chelsea Football Club International Development Programme

Bronze: Football for Life Academy (F4LA)

Best Sports Event Hospitality Offering

Gold: Formula 1 Rolex Australian Grand Prix

Silver: BNP Paribas WTA Finals Singapore presented by SC Global

Bronze: Australian Open 2017

Best Sportswear Brand of the Year (Public Voting)

Gold: Adidas

Silver: Nike

Bronze: Puma

Best Amateur Sport Event in Thailand

Gold: Laguna Phuket Marathon

Silver: Laguna Phuket Triathlon

Bronze: FC Bayern Munich Youth Cup Thailand 2017

Best Sponsorship of Sport, Team or Event in Thailand

Gold: MoneyGram Goal

Silver: Toyota Thai League

Bronze: The Music Run by AIA Vitality

Best Sport Event Arena Venue and/or Training Center in Thailand

Gold: Black Mountain Golf Club

Silver: Pattana Golf Club & Resort

Bronze: Thanyapura Health & Sports Resort

Best Sport Event Organizer in Thailand

Gold: IMG

Silver: MICE & Communication Co., Ltd.

Bronze: Media Event Design Co., Ltd

Best Sport Youth Development Program in Thailand

Gold: Pattana Football Club

Silver: FINA Scholarship Programme

Bronze: AIA Youth Football Development Campaign

Best Sport Event Supplier in Thailand

Gold: Cournot and Nash Co. Ltd.

Silver: Vivaldi Seasons Co. Ltd

Bronze: Media Event Design Co. Ltd

Top Asian sports brands & events recognised at 2017 SPIA Asia Awards | News by Thaiger

SPIA Asia 2017 is sanctioned and organized in partnership with:

Ministry of Tourisms and Sports (Thailand), Sports Authority of Thailand, Tourism Authority of Thailand, Thailand Convention & Exhibition Bureau,

SPIA Asia 2017 Main Event Partners: Lagardère Sports, SMG Insight, The Juice Plus+ Company, SPIA Asia 2017 Industry Partners: RSportz, Abu Dhabi Sports Council, Ultron Sports, Nielsen Sports, SPIA Asia 2017 Media Partners: TrueVisions, Asia Sponsorship News, Luxury Society Asia

SPIA Asia Partners: Centara Grand at CentralWorld (official hotel), Platinumlist (ticketing platform), Infinity Communications (Media & PR), The Sponsorship Experts (Sponsorship & Marketing), with Helping Hand Group as the Auction house and AFC Dream Asia Foundation as the Charity Partner.

For official winner list and SPIA Asia 2017 event information, please visit HERE.


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    Local Thai journalist speaking fluent Thai and English. Tanutam studied in Khon Kaen before attending Bangkok’s Chulalongkhorn University.


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