Hilton deal to boost golf tourism to Phuket

PHUKET: The Hilton hotel chain has joined Golfasian, a leading inbound golf tour operator in Thailand to create the Thai marketing cooperative ‘Golf in a Kingdom: The Thai Golf Experience’.

The initiative will make it easier for visitors looking for a premium golf holiday to book a variety of stay-and-play itineraries. It is also hoped that Hilton’s involvement will help to attract international golfers who recognize the brand and see it as a guarantee of quality.

“Hilton doesn’t throw in with just anyone”, says Mark Siegel, CEO of Bangkok-based Golfasian Tour.

“To have Hilton as a partner is another ringing endorsement of what we’re doing with ‘Golf in a Kingdom’, that is to make Thai golf holidays easier to book and formulate, while guaranteeing international standards of quality with every course and hotel on each itinerary”, he added.

Four Hilton properties across the country, namely The Hilton Pattaya, The Millennium Hilton Bangkok, The Hilton Phuket Arcadia Resort and Spa and the Hilton Hua-Hin Resort and Spa are set to join the consortium.

Phuket is already a popular destination for international golfers, with highly ranked golf courses that provide great value for money.

The tropical climate enables the sport to be played all year round. The cooperation of five star hotel brands like the Hilton will hopefully help to further promote the island as a premium golf holiday destination.

— Anand Singh