Thailand soft-power: ASEAN + India shoppers to boost tourism

The Tourism Authority of Thailand (TAT) has unveiled the ASEAN + India Shoppers in Thailand campaign, enticing tourists to choose their top Thai soft-power element while scoring shopping vouchers.

Running from April 29 to June 15, this initiative spearheaded by TAT Governor Thapanee Kiatphaibool aims to transform Thailand into a regional tourism hotspot while showcasing its cultural prowess.

“This initiative not only bolsters Thailand’s tourism allure but also champions ASEAN as a unified travel destination. By celebrating Thai soft power, we aim to elevate awareness and sales of local products.”

Designed to captivate short-haul travellers, the campaign promises an immersive shopping experience across a variety of Thai delights. From aromatic treasures to delectable treats and fashionable finds, tourists will explore the essence of Thai culture while indulging in retail therapy.

“We’ve streamlined the voting process and voucher redemption to ensure accessibility for ASEAN and Indian tourists.”

Thapanee urged participants to support Thai brands and unearth the nation’s cultural influences.

Passport holders from Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Vietnam, and India can cast their votes based on the 5Fs: food, film, fashion, fight, and festivals. The website aseanindiashoppers.com goes live on April 29.

As a gesture of gratitude, participants will receive gift vouchers and exclusive privileges, ranging from 500 baht to 3,000 baht, redeemable at select stores across Bangkok, Chiang Mai, Phuket, and other Thai hotspots.

Envisioned to attract 5,000 participants and generate a whopping 131 million Baht in tourism revenue, the ASEAN + India Shoppers in Thailand initiative seeks to invigorate short-haul tourism and amplify spending among ASEAN and Indian tourists.

With Thailand’s strategic proximity and relaxed visa policies, it’s no surprise that 75% of ASEAN tourists are repeat visitors, while India emerges as the fastest-growing source market, reported Travel Daily News.

Anticipating over 10 million ASEAN visitors and 1.7 million Indian tourists this year, Thailand sets its sights on surpassing its 35 million visitor arrival target, banking on the allure of its cultural riches and vibrant shopping scene.