Connect with us

News

Government fast-tracking Riviera Project to promote southern coastal provinces

Thaiger

Published 

 on 

PHOTO: Travel notes

The provinces of Phetchaburi, Prachuap Khiri Khan, Chumphon and Ranong will be upgraded under the “Thailand Riviera” scheme to tap their full potential for natural, cultural, historical, gastronomic, sports and community-based tourism. This is the latest grand plan prepared by the Ministry of Tourism and Sports.

The Tourism Authority of Thailand (TAT) will spearhead the marketing push for the area with the focus on generating tourism revenue for the residents, communities and local businesses in the four coastal provinces. Three of the provinces face the Gulf of Thailand. Ranong province fronts the Andaman Sea and hilly sections of the Myanmar border.

The Thai government say it’s part of the National Tourism Development Plan, to more equitably distribute income nationwide, upgrade rural areas, provide better accessibility, and improve facilities and services for visitors, outside the already-busy tourist hot spots.

The Master Plan shows that the four provinces have diverse tourism assets, as follows:

  • 25 national parks and water parks;
  • 528 Kms of coastline;
  • 37 beaches, 10 bays, and 25 islands;
  • 70 Royal Projects and Royal Initiatives;
  • 6 community-based tourism projects.

Man-made attractions include several golf courses, theme parks, numerous community malls/outlets and a variety of Sports Tourism facilities suitable for triathlons, marathons, swimming, biking, mountain climbing and canoeing.

Hua Hin, the best known beach resort in the region, also holds an annual Jazz Festival, alongside a boundless choice of culinary fare and gastronomic delights.

The region already has more than adequate transportation access:

  • Land: Highway No. 4 (Phetchkasem Road);
  • Sea: Ferry Service linking Khao Takiap pier in Prachuap Khiri Khan and Bali Hai Pier, Chon Buri.
  • Air: Hua Hin International Airport, Chumphon Airport, and Ranong Airport.
  • Railway: Southern route.

The Minister of Tourism and Sports Mr. Weerasak Kowsurat stressed that the entire development process must be implemented in a comprehensive, coordinated manner that pays equal attention to economic and ecological issues.

For example, infrastructure development will be especially important to ensure proper fresh water supplies and prevent water conflicts between the agriculture and tourism sectors. The platform of the Hua Hin Railway Station, a local heritage site dating back to the days when it was used by members of the Royal Family visiting the Mrigadayavan Summer Palace of King Vajiravudh (Rama VI), will be upgraded to reflect its unique design and architecture.

The plan also mentions opportunities for visitors to enjoy the local seafood, adventure activities and ecotourism, and the development of night markets, especially for local artists to showcase their works.

Specific niche-market projects will include development of the Thailand Riviera as a “Global Health Tourism Hub”, organisation of world-class sporting events for golf, tennis, shopping festivals, and world-class summer education courses.

The visitor experience will be enhanced by upgraded stops at petrol stations with clean toilets, lockers, luggage storage, CCTV and Wi-Fi.

The plan has long been in the cards, but implementation was delayed due to successive changes in governments. It was originally approved by the Thai Cabinet in February, 2006, and again in August, 2014, when the Ministry of Tourism and Sports was given responsibility for executing the plan in an integrated and coordinated matter.

Under the current Government, the plan was approved once again on March 6, 2018, at the mobile Cabinet meeting in Phetchaburi province.

Government fast-tracking Riviera Project to promote southern coastal provinces | News by ThaigerPHOTO: Rang Coast/Tourism Authority of Thailand

One important part of the project has been construction of a scenic 680 kilometre highway from Bangkok, which runs directly along the coastline. The world-class highway, which will include bike lanes, is expected to be completed in five years. About 200 km have been completed. A 49 kilometre stretch is currently under construction.

In 2017, the four provinces received a total of 14,023,347 Thai and foreign visitors, a rise of 4.52 percent year-on-year. The average expenditure per trip per person was 5,141 baht, generating an estimated 72.105 billion Baht in tourism income (up 8.85 percent year-on-year).

On June 1, 2018, Mr. Weerasak also enlisted the support of the UN World Tourism Organisation (UNWTO) in a meeting with Mr. Zurab Pololikashvili, the UNWTO Secretary General. The UNWTO has undertaken to provide technical and marketing support.

Mr. Weerasak notes that the Riviera project will have nationwide benefits thanks to the launched ferry service from Hua Hin to Pattaya, which has cut travelling time by more than six hours between the West and East coasts of the Gulf of Thailand.

Government fast-tracking Riviera Project to promote southern coastal provinces | News by Thaiger

SOURCE: The Nation

 

Want more Thailand news from the Thaiger family?

📱 Download our app on Android or iOS for instant updates on your mobile
📝️ Join the conversation on Thaiger Talk - discuss news & life in our Thailand forums
📧 Subscribe to our daily email newsletter
👍 Like/Follow us on Facebook
🔔 Subscribe to or Join our YouTube channel for daily video updates

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

If you have story ideas, a restaurant to review, an event to cover or an issue to discuss, contact The Thaiger editorial staff.

Follow Thaiger by email:

Coronavirus (Covid-19)2 hours ago

Koh Larn 70% vaccinated as Pattaya eyes reopening

Economy4 hours ago

BMA extends permits for street vendors to 2 years for stability

Phuket5 hours ago

Expats in Phuket without a work permit can register for a Covid-19 vaccine

Phuket Sandbox July 1st

days
hours
minutes
seconds

Thaiger is getting behind local businesses for the restart of tourism in July - up to 50% discounts across all advertising packages in June!

Sponsored by image

Environment6 hours ago

Tar balls wash ashore on several Phuket beaches

Thailand6 hours ago

Thailand News Today | Private vaccines, PM promises to re-open Thailand, Phuket Sandbox | June 17

Thailand6 hours ago

2 dead following truck crash

Thailand6 hours ago

Outbreaks at factories rise, operators ordered to file Covid risk assessment

Thailand6 hours ago

Prayut going to Phuket, see if it’s Sandbox ready

Coronavirus (Covid-19)7 hours ago

Chulabhorn Royal Academy details Sinopharm vaccine insurance

Thailand7 hours ago

Thai-English auto-translate down on Facebook due to “technical issues”

Best of8 hours ago

Top 8 Things to do in Phuket

Crime8 hours ago

Famous/infamous murder suspect out on bail wins lottery

Thailand8 hours ago

Police arrest 2 men for allegedly trying to extort 2 million baht from a man

Phuket8 hours ago

Electricty outages in Phuket today

Phuket9 hours ago

Officials tinker with definition of “population”, “find” over 70% of Phuket is vaccinated

Thailand4 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism4 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket4 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism4 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand4 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism4 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand5 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand5 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand5 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand5 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand5 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand5 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand5 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand5 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand5 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending