Connect with us


Villa Market opens Boat Lagoon branch

Legacy Phuket Gazette



PHUKET: The doors to Villa Market’s third branch on the island open on March 20 with the Grand Opening Ceremony in Boat Lagoon taking place on March 27.

The grand opening, organized by Kanittha Prasopsirikul from ‘By Kanittha’, will be the highlight of the Boat Lagoon’s monthly Lighthouse Market, which offers a variety of vendors the opportunity to showcase their wears and services – something that Villa Market plans to start participating in either this month or next.

Villa Market’s Boat Lagoon branch will be classified as a “C” store with about 900 square meters of space, of which about 750sm will be retail – making it smaller than both the “A” class Chalong and Cherng Talay (Laguna) branches.

Despite the smaller size, the store will be no different than either of the other stores, Villa Market Area Manager Adrian Lanter confirmed to the Phuket Gazette. This will include Villa Market’s significant range of imported items not available anywhere else on the island.

The new market is expected to have little to no impact on the Chalong branch. However, Mr Lanter expects to see some migration of clients from the Cherng Talay branch, which will be monitored through Villa Market’s Vplus reward card information.

Mr Lanter and Villa Market’s business development manager, Stefan Cariola, will be using a multi-pronged approach to ensure that they attract as many new customers to the new store as possible.

The store will focus on yachties; parents of students at the British International School Phuket, who are forced to do the u-turn and head back toward Phuket Town after picking up their children; office workers and the multitude of people moving into the new developments in Koh Kaew.

Mr Lanter has set a conservative bar for Villa Market customers at the new branch at about 50 per cent, pointing toward both car-less yachties and residents in new developments in the area.

To cater better to the yachties, Mr Lanter is considering a club car delivery service within Boat Lagoon, which might be extended into the Royal Phuket Marina.

“The old super market is closed, the yachties can’t get any beer, they can’t get any drinks, they can’t get any food, and these guys have no cars, so usually they take a taxi to the 7-Eleven or SuperCheap – so for them it’s easier if we could deliver,” Mr Lanter says.

The prices at Villa Market for general goods – those that aren’t imported – are on a par with 7-Eleven, Makro, Tesco Lotus and SuperCheap, Mr Lanter confirms.

There will be outside seating at the new Villa Market for those wanting to eat ready-made meals, such as sushi, chicken, salads, sandwiches and so on. Currently, ready-made meals have been doing very well at both at the Chalong and Cherng Talay branches, so Mr Lanter expects to see similar success at Boat Lagoon. Additionally, BAKE has taken the reins as the bakery and cafe for the venue.

With ample parking space – an estimated 100 car slots – Mr Lanter expects the convenience of the location, as well as the quality of products, to make Villa Market the standard “neighborhood”
grocery store.

Phuket is already home to two of Villa Market’s most successful stores with the highest spending per capita, with Laguna taking the number-one position and Hua Hin keeping the Chalong branch at bay, making it the third highest out of 30 stores in Thailand.

Mr Lanter and Mr Cariola confessed that they would have to remain flexible after the opening and see which shopping trends arise in order to cater best to the varied client base and push the Boat Lagoon branch up the ranks, so it can eventually join Phuket’s other two branches at the top of the highest spending per capita chart.

— Isaac Stone Simonelli


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

News42 mins ago

USA tentatively plans to require all foreign visitors to be vaccinated

Thailand59 mins ago

Bangkok closure order extended until August 31

Best of1 hour ago

Ayutthaya’s 5 most amazing hotels

Sponsored1 day ago

Tour Phuket’s Islands with 5 Star Marine

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Coronavirus (Covid-19)2 hours ago

Nonthaburi field hospital adds an ICU

Coronavirus Vaccines2 hours ago

Older volunteers wanted for trials of Chulalongkorn University mRNA vaccine

Crime2 hours ago

Officers surprise drug suspect with birthday cake in Nakhon Si Thammarat

Join the conversation on the Thaiger Talk forums today!
Coronavirus Vaccines2 hours ago

WHO calls for booster shots to be suspended while poor countries face vaccine shortages

Myanmar2 hours ago

Rumours of meeting with Aung San Suu Kyi as Burmese military accept ASEAN envoy

Best of3 hours ago

Top 10 Hemp-Friendly Restaurants In Thailand

Coronavirus (Covid-19)3 hours ago

Waste disposal firm calls for rubbish collectors to be vaccinated

Coronavirus (Covid-19)3 hours ago

Thursday Covid Update: High of 20,920 new cases and 160 deaths

Coronavirus (Covid-19)4 hours ago

Rollout of Pfizer doses gets underway

Coronavirus (Covid-19)10 hours ago

20 year old arrested for online alternative vaccine scam

Coronavirus (Covid-19)14 hours ago

Delta variant now the predominant strain, 78% of Thai infections

Coronavirus (Covid-19)16 hours ago

Controversial food delivery only rule faces criticism

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand7 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand7 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand7 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8