Thapanee Kiatphaibool approved as new TAT governor

Ms Thapanee, the next governor of the Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) announced the appointment of Thapanee Kiatphaibool as its new governor, effective from September 1. The 48 year old, who currently serves as the deputy governor for domestic marketing, was chosen by the TAT board yesterday, following a recruitment process that began on February 20.

Out of the two finalists, the nomination subcommittee, chaired by Arrun Boonchai, permanent secretary of the Ministry of Tourism and Sports, unanimously selected Thapanee. The recruitment criteria included five key points, with the ability to manage the organisation, knowledge of the tourism industry, and marketing expertise being crucial factors.

The remuneration subcommittee will now negotiate Thapanee’s salary, and a contract will be signed for a four-year term. There is an option to extend the contract for up to four more years if her performance proves exceptional.

Thapanee expressed her gratitude for being chosen as governor and assured tourism operators that she would continue the tourism promotion policies set by her predecessor, Yuthasak Supasorn, to ensure a smooth transition. Once officially appointed, she plans to announce her working direction and collaborate with the private sector to develop tourism promotional strategies.

Having joined the TAT in 1999 after earning a master’s degree in science from the University of Surrey in the UK, Thapanee has held various positions within the organisation, including deputy governor for tourism products and business.

Amid the Covid-19 pandemic, she initiated the Amazing Thailand Safety and Health Administration (SHA), a certification programme that enabled hotels and services to meet specific health and safety standards. The SHA certification became a mandatory requirement for hotels seeking to register as quarantine facilities during the period of stringent Covid controls, reported Bangkok Post.

Yesterday, The Tourism Authority of Thailand (TAT) anticipates that by the end of this month, Thailand will have welcomed 10 million foreign tourists, with at least two million visitors per month expected during the low season. Read more on the story HERE.

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Alex Morgan

Alex is a 42-year-old former corporate executive and business consultant with a degree in business administration. Boasting over 15 years of experience working in various industries, including technology, finance, and marketing, Alex has acquired in-depth knowledge about business strategies, management principles, and market trends. In recent years, Alex has transitioned into writing business articles and providing expert commentary on business-related issues. Fluent in English and proficient in data analysis, Alex strives to deliver well-researched and insightful content to readers, combining practical experience with a keen analytical eye to offer valuable perspectives on the ever-evolving business landscape.