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Phuket MICE city promotion strategy revived

Legacy Phuket Gazette

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PHUKET: The Thailand Convention and Exhibition Bureau (TCEB) has revived its efforts and moved its attention to once again help promote Phuket as a regional hub for corporate and organizational tourism.

A new four-year strategy was presented to local, regional and national officials at a seminar on April 26 at the Metropole Hotel in Phuket Town.

Entitled “Developing Phuket as a sustainable MICE City, Opening [the] Andaman MICE Hub as the second MICE city of Thailand”, the seminar addressed the island’s current and future position as a tourism hub for MICE – Meetings Incentives, Conferences (also Conventions) and Exhibitions (or Events).

Heading the seminar were several representatives from the TCEB, as well as Phuket Governor Maitri Inthusut and Phuket Democrat MP Anchalee Vanich-Thepabutr.

The seminar was briefed on a four-year plan to develop Phuket and the neighboring Andaman coastal provinces as “Amazing Andaman, World-class tourist destination”.

At the meeting, Governor Maitri revealed that Phuket will be adopting a “4Ms” strategy: MICE, Marinas, man-power and medical tourism.

“It is our intention to further develop on Phuket’s strong points. We will continue to focus on Phuket being a tourist destination and a Southern Thailand business hub linking the Andaman [coastal region] together.” Gov Maitri explained.

The event marks the first time that the island has officially been in TCEB’s promotional ‘cross-hairs’ since October, last year, when the government reversed its initial decision of approval for the decades-old International Convention and Exhibition Center (ICEC) project planned on the north of the island.

Following that decision, the island’s strategic positioning as the country’s primary MICE hub, took a back seat when the TCEB made redundant its “Seven Wonders of the Andaman” campaign.

The TCEB then shifted its attention to Chiang Mai, where a 3 billion baht ICEC was subsequently completed, and was scheduled to open early this year.

TCEB Director of Exhibitions Supawan Teerarat told the seminar that Phuket is integral to the country’s MICE industry since the island province’s target MICE groups are estimated to have three times more purchasing power than regular tourists.

For more information on the meeting and strategy, pick up a copy of the Phuket Gazette, on stands next Saturday, May 4.

Digital Subscribers can download their copy on Friday, May 3.

Additional reporting by Steven Layne

— Kritsada Mueanhawong

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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Turbulence ahead for Thailand’s aviation industry | VIDEO

The Thaiger

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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Domestic air passenger numbers double those of January

Maya Taylor

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Domestic air passenger numbers double those of January | The Thaiger
PHOTO: Vietjet

Passenger numbers on domestic flights within Thailand have doubled within a month, rising from 4,000 in January to over 10,000 this month. Having nearly recovered to pre-pandemic levels, domestic travel plummeted once more when Covid-19 resurfaced late last year.

Apirat Chaiwongnoi from the Department of Airports says 15 of Thailand’s 29 airports are now operating domestic flights, with more expected to follow. He believes the aviation sector will continue to recover further in the coming 6 months, bolstered by the national vaccine rollout.

Around 120 domestic flights a day are now operating, which is twice the number that were operating at the lowest point in the crisis. Prior to the resurgence of the virus in December, domestic passenger numbers had recovered to 30,000 – 40,000 a day, around 80% of pre-pandemic numbers.

The DoA says airports must continue to adhere to the Covid-19 hygiene measures put in place by the Health Ministry and the Civil Aviation Authority of Thailand.

SOURCE: Bangkok Post

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Coronavirus (Covid-19)

Samut Sakhon’s shrimp market to remain closed until February 15

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Samut Sakhon’s shrimp market to remain closed until February 15 | The Thaiger
PHOTO: Kom Chad Luek

Samut Sakhon’s Central Shrimp Market, the epicentre of Thailand’s recent wave of Covid-19, will remain closed until February 15. The market can reopen once the overall hygiene situation at the market and surrounding area has improved, according to the province’s disease control committee.

Local officials say the shrimp market needs to remain closed until the market structure and nearby residential facilities are inspected. People who violate the order face up to a year in prison and a fine up to 100,000 baht.

More than 12,000 people in the province have tested positive for Covid-19. The increasing number of infections is a result from the active case finding to contain the spread of the virus.

SOURCE: Thai PBS World | Thairath Online

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