Connect with us


Phuket MICE city promotion strategy revived

Legacy Phuket Gazette



PHUKET: The Thailand Convention and Exhibition Bureau (TCEB) has revived its efforts and moved its attention to once again help promote Phuket as a regional hub for corporate and organizational tourism.

A new four-year strategy was presented to local, regional and national officials at a seminar on April 26 at the Metropole Hotel in Phuket Town.

Entitled “Developing Phuket as a sustainable MICE City, Opening [the] Andaman MICE Hub as the second MICE city of Thailand”, the seminar addressed the island’s current and future position as a tourism hub for MICE – Meetings Incentives, Conferences (also Conventions) and Exhibitions (or Events).

Heading the seminar were several representatives from the TCEB, as well as Phuket Governor Maitri Inthusut and Phuket Democrat MP Anchalee Vanich-Thepabutr.

The seminar was briefed on a four-year plan to develop Phuket and the neighboring Andaman coastal provinces as “Amazing Andaman, World-class tourist destination”.

At the meeting, Governor Maitri revealed that Phuket will be adopting a “4Ms” strategy: MICE, Marinas, man-power and medical tourism.

“It is our intention to further develop on Phuket’s strong points. We will continue to focus on Phuket being a tourist destination and a Southern Thailand business hub linking the Andaman [coastal region] together.” Gov Maitri explained.

The event marks the first time that the island has officially been in TCEB’s promotional ‘cross-hairs’ since October, last year, when the government reversed its initial decision of approval for the decades-old International Convention and Exhibition Center (ICEC) project planned on the north of the island.

Following that decision, the island’s strategic positioning as the country’s primary MICE hub, took a back seat when the TCEB made redundant its “Seven Wonders of the Andaman” campaign.

The TCEB then shifted its attention to Chiang Mai, where a 3 billion baht ICEC was subsequently completed, and was scheduled to open early this year.

TCEB Director of Exhibitions Supawan Teerarat told the seminar that Phuket is integral to the country’s MICE industry since the island province’s target MICE groups are estimated to have three times more purchasing power than regular tourists.

For more information on the meeting and strategy, pick up a copy of the Phuket Gazette, on stands next Saturday, May 4.

Digital Subscribers can download their copy on Friday, May 3.

Additional reporting by Steven Layne

— Kritsada Mueanhawong


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Coronavirus (Covid-19)1 hour ago

Record high as Chon Buri hits nearly 800 Covid-19 infections

Coronavirus (Covid-19)2 hours ago

Covid outbreak closes Nakhon Si Thammarat rubberwood processing factory

Thailand2 hours ago

Nearly 600 temples now offering free cremation services

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand3 hours ago

Phetchabun chicken processing plant sees over 3,000 infections

Phuket3 hours ago

New Covid-19 infections drop, still worrisome for Phuket Sandbox

Phuket4 hours ago

Phuket “car mob” protest demands the removal of PM, calls for mRNA vaccines

Join the conversation on the Thaiger Talk forums today!
Thailand4 hours ago

Samut Sakhon Governor Veerasak offers to resign if communication in his province doesn’t improve

Coronavirus (Covid-19)5 hours ago

Sunday Covid Update: 15,335 new cases; provincial totals

Coronavirus (Covid-19)5 hours ago

Covid UPDATE: 15,335 new infections, provincial numbers

Coronavirus Infections5 hours ago

DDC says infections still rising, possibly falling in Bangkok

Coronavirus (Covid-19)6 hours ago

DDC says use the QueQ app to book appointment at sports stadium in Pathum Thani

Business7 hours ago

Inside story behind the Thailand property seachange

Thailand7 hours ago

Domestic flights added to Phuket/Samui, CAAT says be careful

Coronavirus (Covid-19)8 hours ago

4th body found on a Bangkok street

Events10 hours ago

Where have all of Thailand’s boat shows gone?

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand6 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand6 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand6 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand6 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8