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Lessons from the World Cup: Looking to the past to plan for the future

Legacy Phuket Gazette

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Lessons from the World Cup: Looking to the past to plan for the future | The Thaiger
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PHUKET: Research from the Grant Thornton International Business Report (IBR) has found that the enthusiasm Brazilian businesses held for hosting the 2014 FIFA World Cup plummeted over the past two years leading up to the event. However, while few business leaders predicted increased investment or increased profits as a result of Brazil hosting the competition, there is hope that infrastructure improvements and the influx of tourists will provide enduring legacies.

Andrew McBean, Partner of Grant Thornton in Thailand and a specialist in the AEC said, “The big sporting events usually bring huge amounts of growth to the hosting country. For example, it was estimated that the economic impact of the London Olympic games was 551 billion baht (9.9bn pounds) to the UK in 2012 alone. However, the withdrawal on April 17 by the Vietnamese Government from hosting the 2019 Asian Games is a reminder that very careful consideration and planning needs to be given to hosting such events in emerging markets. Such a study needs to assess both economic and social impacts.”

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The IBR reveals that the proportion of Brazilian business leaders who believed hosting the World Cup would translate to faster economic growth fell from 80% in Q1-2012 to just 33% by Q1-2014. Similarly, just 11% of businesses planned to make extra investments for the tournament, compared to 23% in 2012. A further 19% of businesses expected their profits to rise, and 52% expected the tourism sector to see the biggest pickup in activity.

More than two in five business leaders expected infrastructure investments – particularly those in the transport sector – to be the most enduring legacy of the games (42%), with a further quarter expecting a greater influx of tourists (26%). However, almost a third believed stadium construction in their city disrupted daily life and just 40% believed the stadium will be well used once the tournament is over.

“The important thing after the tournament is finished is the asset management. Of key concern is how to manage and utilize these in the future. Like the Bird’s Nest in Beijing and Cape Town’s Green Park Stadium, it is hard to see the Amazon Arena in Manaus being well used after the tournament. However, there are good examples to follow so that stadia do not fall into disuse, particularly that of the east of London following the 2012 Olympic Games. The event allowed this previously derelict part of the UK capital to be modernized and it has subsequently attracted significant commercial and residential investment,” explained Mr McBean.

“Thailand has hosted a record for Asian Games with the most recent in 1998, however, before submitting any further proposals, it is worth pausing and performing deep economic and social studies using updated models and experiences,” added Mr McBean.

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Governments & old media versus social media – who will win? | VIDEO

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Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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The social media giants in battle with ‘old’ media and world governments | VIDEO

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The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Continue Reading

Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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