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Business Buzz: How to promote a sales funnel successfully

Legacy Phuket Gazette

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Business Buzz: How to promote a sales funnel successfully | The Thaiger
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PHUKET: We have now covered how to prepare the marketing and sales process. The next part, crucial to any success, is getting the message out to the target market.

It does not matter how good your product, customer service or social media presence is if nobody knows you exist.

There are so many choices with social media these days that it can be quite a daunting step, but the easiest way is to just start.

The internet and social media are enemies to a perfectionist, so you are far better getting on with it and improving as you go, than trying to have the perfect solution.

When looking to promote your business, different social media platforms have different benefits, as we have covered in the past, but you can never go wrong with having a website (a Facebook business page and blog in particular) and marketing them using Facebook. You can always add more as you go, but this is the perfect starting point while keeping it simple.

These are the low hanging fruit, they cover a huge and easily targeted audience and can be used for almost any product or niche there is.

Facebook has a huge advantage because it is very easy to put together a marketing campaign, aim it at your target market and then test it out with a small market budget of $20 or so.

Facebook advertising will also provide you with instant feedback as to whether you are on the right track or not, and you will have not wasted much time or money if you miss the mark. If you’ve got it right, then it is very easy to just turn up the marketing volume and maximize your results.

Imagine the scenario where every $1 you spent on marketing could make you $2 in sales or profit. How much would you spend on marketing? Everything you could right? And that is what Facebook Ads can offer us.

Now before you go mortgaging your house, it is not as easy as it sounds. If you follow the basics of creating a strong sales funnel and then testing it out with a small marketing budget which works, increase and monitor your budget.

Unfortunately not everyone has a marketing budget, so the great benefit of social media is that you can also start with free methods which normally require a time investment instead, but at least you are in the game and can build from there.

There are many platforms to choose from but main stream methods I would recommend include:
Facebook; Twitter; YouTube; LinkedIn; Pinterest; Instagram; Google +; Blogging (Blogger.com); and Line.

To get started you can always just Google for more information or open an account. Many provide help and tutorials to get started.

Next week we will look at ways to automate our efforts to increase our results and save us valuable time.

Remember, if you have any questions please contact me, and I can select some each week and post them on the Gazette‘s Question & Answer section for everyone to see.

Simon Wetherell is a social media expert, lawyer, best selling author & international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of social media. For more information go to https://PhuketOnlineMarketing.com or call him on 095 085 3355. Follow him on social media – Twitter @SimonWetherell or @PhuketMarketing Facebook: SAWetherell or PhuketOnlineMarketing LinkedIn th.linkedin.com/in/simonwetherell/en

— Simon Wetherell

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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Governments & old media versus social media – who will win? | VIDEO

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Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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The social media giants in battle with ‘old’ media and world governments | VIDEO

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The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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Never miss out on future posts by following The Thaiger.

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Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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