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Business Buzz: Is ‘social media’ a fad, or is it forever?

Legacy Phuket Gazette

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Business Buzz: Is ‘social media’ a fad, or is it forever? | The Thaiger
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PHUKET: It doesn’t matter where we go today, we are surrounded by social media and its influences. Tweet this, like that, share and like this… Terms we were not familiar with not that long ago are now in common daily language.

So is this a passing fad or is the social media craze here to stay, and even more importantly, is this something we need to embrace and master? Is it even more important to know and understand if we own a business or want to profit from it successfully?

Just looking at some statistics gives us the best clue. Facebook had 100 million users in 2008 and now has over 1.6 billion. Twitter has over 240 million users. Instagram has more than 200 million. Thailand is the second largest user of Line with around 40 million registered accounts. YouTube has more than 1 billion unique monthly users!

All this has sprung up quickly, and with the momentum and stamina to suggest it is the way of the future. Now while some apps are more popular than others, and new ones will pop up, some surviving and some dying, the simple reality is that social media is definitely here to stay.

Now, from a business perspective what does this mean?

Put simply, you either have social media or you are likely to suffer a premature death.

I was trying to think of a business that could survive or did not need the benefit of social media, and the list, if any, would be very small. As long as your competitors are using social media, they are a step ahead of you.

When it comes to Phuket, where there are so many businesses all competing in the same niches, like real estate, accommodation and tourist activities, all fighting for the same dollar, having a successful social media profile can mean the difference in your share of the pie, and possibly even whether you will succeed or fail.

This column is going to explore the most common social media platforms, and provide the latest information on what is working, how they should be used to maximize results, and the pitfalls to look out for. While peer recommendations are great for business, poor results can be devastating and need to be dealt with and turned into a positive outcome.

Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram, Line and so on – all can have business usages that can benefit your existing business, or even create a new income stream for you, and can achieve amazing results. The great thing about these platforms is that they are a whole lot easier to work with than most people realize.

I will leave you with this thought – where else could you find over a billion potential customers who you can target from as little as a few cents per person, and know enough about them already to know they fit into your perfect target market. Next time we will explore how to turn them into happy and satisfied customers!

Want to know more? Attend a live workshop.

Simon Wetherell is a social media expert, best-selling author and international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of social media. For more information go to https://PhuketOnlineMarketing.com or call him on 095-085 3355. Follow him on social media – Twitter @SimonWetherell or @PhuketMarketing Facebook: SAWetherell

— Simon Wetherell

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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Governments & old media versus social media – who will win? | VIDEO

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Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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The social media giants in battle with ‘old’ media and world governments | VIDEO

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The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

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Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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