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Business Buzz: Outsourcing – Imagine hiring an expert from 150 baht

Legacy Phuket Gazette

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Business Buzz: Outsourcing – Imagine hiring an expert from 150 baht | The Thaiger

PHUKET: I remember when I started in this industry just how much there was to learn and how many different things I needed to do to get started: build websites, get a domain, hosting, design a logo, create an exciting intro logo, set up social media accounts, start promoting – the list goes on and on!

I understand the challenges many people face with the internet as there is so much to know, and it can be very technical. This, for many, leads to fear and feeling overwhelmed, which can then lead to procrastination and, in the end, nothing happens. Also, from a time-efficiency perspective, we are much better off having an expert doing the work for us, as the results should be better and it will save us time. However, the cost is normally prohibitive.

If you don’t do it, though, you get left behind. But now, there is a solution to this conundrum. Welcome to Fiverr.

Fiverr was the 2009 brain child of Micha Kaufman and Shai Wininger. It is a site where people can buy or sell a variety of internet services offered by freelance contractors. Today, it is estimated to be worth about US$250 million.

Simply, Fiverr is the joining of product matter experts (or freelancers) with people who need a specific skill or product. Examples of common services include logo and webpage design, graphic design, videos, voice overs – pretty much anything that relates to online marketing, sales and promotion.

People get a rating for the work that they have performed or ordered, which means that quality gets rewarded. That way, you get high-quality work done at a competitive price.

For those who need specific work done but do not have the time or the skills to do it, they can outsource to a proven performer without having to do a lot of searching, due diligence or negotiating of price. Also, the pricing is fantastic as the competition keeps it real, and people from third-world countries with good skills will do it for a cheaper price.

For those who have a skill and want to make some extra income, Fiverr is ideal. They can easily be connected with clients without having to market themselves, payment is guaranteed for work completed to a satisfactory level and the better they perform, the more they will be rewarded.

So, the next time you need a task done that has been holding you up, think about outsourcing and think Fiverr. This is great news for the freelancers, as they truly can make a full-time living from the comfort of their lounge.

Simon Wetherell is a social media expert, best-selling author and speaker. He resides in Phuket, where he trains businesses and individuals on how to profit from the use of social media. For more information, visit PhuketOnlineMarketing.com or call 095-085 3355.

— Simon Wetherell

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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Governments & old media versus social media – who will win? | VIDEO

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Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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The social media giants in battle with ‘old’ media and world governments | VIDEO

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The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Continue Reading

Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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