Connect with us


Business Buzz: Get off to an online start

Legacy Phuket Gazette



PHUKET: Welcome to Business Buzz 2016! This year we have moved to a monthly format so that we can cover the topics we want in more depth and provide you with more useful information.

By now you will have made (and hopefully not broken) your new year’s resolutions. It is generally a pretty safe assumption that people with an entrepreneurial spirit will have at least one resolution about a more successful 2016.

There is no doubt that one of the main themes this year will be how your social media presence and your website will perform, especially with video, and how it will present on mobile devices. Social media is becoming the most important and efficient method of the customer lead generation, so it can no longer be avoided if you want to stay competitive.

So, there is no better time to review your social media and online presence and to plan a strategy that will put you ahead of your competitors.

The sooner you start, the quicker you will get results and the less your opportunity cost will be.

For most businesses this is the busiest time of year, and therefor it’s important to capture the interest of your potential customers. You can outsource this work, which means that it doesn’t take up your time. You can get a professional in the area to do it for you. This is normally a time when businesses have a good cash flow, so you can afford to do it right now, rather than later when the money may not be flowing as readily.

The first task is to take a step back and look at your online presence and sales funnel. By this, I mean how do your prospective customers get from seeing you in social media, or on your website, to becoming a satisfied, happy part of your client base? How does your branding appear? What message are you sending to your potential customers, and is it in line with what you want? Is it consistent across all platforms? Are your different platforms integrated with each other?

The two most common requirements of a business for its online strategy are customer acquisition and branding.

So the steps needed are common to most:

1) Build a system/sales funnel that works. Create a consistent message and quality brand
2) Drive traffic, both organic and paid
3) Build your database
4) Convert leads to sales
5) Rinse and repeat

Make sure that you are getting the maximum results from people that engage with you. This can easily lead to a 30-40 per cent increase in profitability.

So what are you waiting for?

Go and get that mobile-friendly website, learn how to get killer content that engages people, upgrade your website and create a social media presence that kills the opposition.

And don’t forget about video; your future may literally depend on it!

Simon Wetherell is a social media expert and lawyer. He trains businesses and individuals on how to profit from the social media industry. For more information, visit: PhuketOnlineMarketing or call 095-085 3355.

— Simon Wetherell


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Indonesia1 hour ago

Man with Covid-19 disguised as his wife to board flight

Hua Hin2 hours ago

Kitchen raiding elephant breaks same wall in house for more food

Thailand4 hours ago

1st Taekwondo Olympic gold as Panipak wins for Thailand

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Coronavirus (Covid-19)5 hours ago

AstraZeneca Thailand writes open letter to people of Thailand

Koh Samui9 hours ago

Surat Thani announces new Covid-19 measures for Samui Plus

Thailand12 hours ago

His Majesty the King donates 2.8 billion baht in Covid-19 aid

Join the conversation on the Thaiger Talk forums today!
Coronavirus (Covid-19)13 hours ago

Covid UPDATE Provinces: 14,260 new infections, 119 deaths

Coronavirus (Covid-19)13 hours ago

Vaccination registration open for foreign residents over 60 in Bangkok

Coronavirus (Covid-19)14 hours ago

Autopsy results for woman who died after mixing vaccines

Coronavirus (Covid-19)19 hours ago

Covid UPDATE Saturday: 14,260 new infections, news briefs

Thailand24 hours ago

Department head predicts Covid-19 could last up to another year

World1 day ago

Swedish prison hostage situation resolved with pizza

Thailand1 day ago

Minister: Foreigners, migrant workers are cared for amid Covid-19

Coronavirus (Covid-19)1 day ago

“Withhold Intubation” for certain older Thammasat Hospital patients

Coronavirus (Covid-19)1 day ago

Bang Sue vaccination centre open for expats 60+, under must wait

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand6 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand6 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand6 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand6 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand6 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8