In the wake of Thailand’s first execution in nine years, a few more details have emerged about the prisoner’s last moments and of his family.

According to witnesses, the first man to be executed in Thailand in nine years was calm during the last few moments of his life.

Identified only as Thirasak by authorities, the 26 year old remained expressionless as he walked to a room for the fatal injection on Monday.

Space and satellite company mu Space is sending its first experimental payload beyond the Earth’s atmosphere and it wants to include a list of space fans’ names on it.

The Thai-based company is encouraging the public to write their names on a signature board installed at mu Space’s booth (Experiencing Zone 4) during the Techsauce Global Summit. The event is happening on June 22-23 at The Centara Grand at Central World in Bangkok.

A video posted by mu Space on YouTube explains that the names gathered from the Techsauce Global Summit  will be flown to space.

“This space initiative is the first in Asia and this is something Thais should be proud of. It shows Thailand’s capability to join the space race and create history”, said mu Space’s project lead Chaiyos Kosalakood.

“mu Space will send my name to space, your name, and the names of everyone who wants to join this space mission. This initiative is an initial step to make our dream of travelling to space a reality. We would like to invite everyone, both the local people and foreign expatriates in Thailand, to be part of this,” Chaiyos continues.

If all goes according to plan, mu Space’s payload will reach 100km above the Earth’s surface, where a reduced effect of gravity or weightlessness can be experienced. 

mu Space’s payload box weighs 11kg and will be stowed aboard a sub-orbital space rocket. Aside from the list of names gathered from the Techsauce Global Summit, the payload will include several scientific experiments from universities and space research agencies based in Thailand.

“Later on, we will open a competition for students to research and develop their own space products. The winning product will get a chance to be flown outside of the Earth. mu Space will make that happen,” Chaiyos concluded.

“Sadvertising is a consumer advertising trend in which ad creators are using a certain set of strategies to play on people’s emotions and touch off feelings of sadness, melancholy or wistfulness. Touching or emotional advertising has become increasingly popular in recent years as companies work to create strong emotional ties around their products. This is based on a belief that advertising that elicits an emotional reaction from viewers is more likely to be shared, particularly online and over social media. By attempting to reach consumers on a deeper level, sadvertising represents an attempt to gain their attention in an increasingly ad-cluttered world.”

Sadvertising is something that Thai marketeers do very well. There have been some famous ‘Sads’, like this one…

One of the big ideas behind ‘sadvertising’ is the sudden shift in advertising across generations. Not too long ago, comedy and laughter were the most common advertising strategies. Sadvertising is a kind of logical progression, although it doesn’t really work the same way that comedy did. But sometimes you can combine the two…

While there is a lot of potential for innovating advertising to bring out a wider range of emotions, some experts point out that there are inherent limitations to sadvertising that do exist with comic advertising. While many forms of comedy can be considered harmless in advertising, sadness is, at its heart, a negative emotion based on negative outcomes, which is something that marketers have classically avoided.

That means that in sadvertising, marketers must walk a fine line between tugging at consumers’ heartstrings and making them feel depressed. And, mostly of course, they and make sure you have that happy ending.

Here’s one more (there are plenty of others). Have your handkerchief ready for this one…